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Professional Issues ENTRP 4123 . Frederic Murray Assistant Professor MLIS, University of British Columbia BA, Political Science, University of Iowa Instructional Services Librarian Al Harris Library frederic.murray@swosu.edu. What is the most important commodity in today’s economy? .
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Professional Issues ENTRP 4123 Frederic Murray Assistant Professor MLIS, University of British Columbia BA, Political Science, University of Iowa Instructional Services Librarian Al Harris Library frederic.murray@swosu.edu
There is a profound gap between the knowledge and skills most students learn in school and the knowledge and skills they need in typical 21st century communities and workplaces. -The Partnership for 21st Century Skills
21st Century Skills • Critical Thinking & Problem Solving • Communication • Collaboration • Creativity & Innovation
Today’s Class 1. Set Up a Web Portal with Business RSS feeds 2. Learn to Navigate Three Library Databases a. Learning Express b. Hoovers c. First Research
WWW. Library Database • RSS • iGoogle • Office Corner (NYT) • Business Week • Indeed.com • OKPolicy.org • Khan Academy • Venture Capitol • Valuation • Learning Express • Hoovers • First Research
RSS • iGoogle
Create Web Portal w/ RSS Feeds • Go to Google/ Use Firefox • Create iGoogle • Open another tab • Go to Indeed.com • Create and Add Job Feed to iGoogle • Add “Gadgets” to iGoogle • Business Week – search “add gadgets” • Corner Office (NYT) – Go to NYT website
Other Web Resources • OKPolicy.org • Add RSS feed • Khan Academy • Venture Capital • Valuation • Finance
Library Web Page: Databases • Learning Express • Hoovers • First Research
Learning Express • Register for an Account • Add Content from Job Search & Workplace Skills to “ My Center” • Business Writing 1: Get Organized • TOEIC Practice Exam 1
Hoovers • Search Information on Specific Companies • Financial data • Annual reports • Competitors • Officer names ONLINE TUTORIAL
First Research • Locate trends, forecasts and more for over 200 industries. • Resource for preparing for job or internship interviews. • Industry reports include • competitive landscape, • products and operations • sales and marketing • interview preparation questions • industry forecast.
First Research • Search Industry Landscape • Industry Profile Chapters • Recent Developments • Business Challenges • Trends & Opportunities • Call Prep Questions • Industy Forecast • Web Links & Acronyms • Back out into the open web
North American Industry Classification • NAIC is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy. • Standard Industrial Classification (SIC) System (Older) • http://www.census.gov/eos/www/naics/
Exercise One: Goodrich ISR • Use Hoovers to review the company noting the following criteria: • People • Industry Information • Competitors • Financial Summary • Competitive Landscape Who is their top competitor and why?
Exercise Two: Goodrich ISR • Use First Research to locate the Industry Overview for Goodrich ISR What are some Trends & Opportunities? What are a few good Call Prep questions? What are some of the industry drivers? (Hint – check Industry Forecast & Rating)
HBS Working Knowledge • Faculty Research at Harvard Business School • Forum for innovation in business practice, offering a first look at cutting-edge thinking from HBS faculty • Free Weekly Newsletter
Questions? • Contact me: • Frederic Murray • 774-7113 • frederic.murray@swosu.edu
Key Terms: Goodrich ISR/ Aerospace Industries • Itek Corporation becomes Goodrich ISR Info via Wikipedia • Hoover: search Goodrich ISR for Company Data • First Search: Search for Industry Landscape – search Industry Profile Chapters • First Search provides Web Links - Use them • Business Source Complete - Search using information gleaned from H & FS • LexisNexis: Search using information gleaned from H & FS • Ebrary Digital Book Collection: Key Word from First Search Industy Profile: Aerospace Products and Parts Manufacture • Search Chapter Headings • Yahoo Finance: Search Company & Industy Profile • Google Site Search • HBS Working Knowledge