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Anat Toder–Alon Frederic Brunel

Rediscovering Word-of-Mouth: An Ethnomethodological Analysis of Word-of-Mouth Rhetorical Methods in an Online Community. Anat Toder–Alon Frederic Brunel. WOM - AN EXAMPLAR. Seeks advice. Janine. Janine:

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Anat Toder–Alon Frederic Brunel

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  1. Rediscovering Word-of-Mouth: An Ethnomethodological Analysis of Word-of-Mouth Rhetorical Methods in an Online Community Anat Toder–Alon Frederic Brunel

  2. WOM - AN EXAMPLAR Seeks advice Janine

  3. Janine: I have to get a new crib mattress … well I have looked for a new mattress at Walmart and pennies and can not find a hard one! … is this right? are they now saying babies have to sleep on a soft surface or a hard one???

  4. Kori Provides information Janine

  5. Kori: I read that when picking a mattress, under 100 coils is not enough support, over 200 coils is overkill, so it's best to get a mattress around 150 coils. I got a Sealy Maxipedic 160 coil i think it was $79 or $89

  6. Kori reinforces Christie Janine

  7. Christie:I have read the same stuff Kori has read about 160 coils being the best thing. Lots of cheaper mattresses only have 80 coils …

  8. Kori Christie Seeks information Kylee Janine

  9. Kylee: I haven't heard anything about mattresses or how to pick them, we just bought one yesterday and we just got the cheapest one, … I didn't know that there were specifics for mattress buying, so I hope that it is okay

  10. Kori Christie Elaborates Kylee Janine

  11. Kori: Kylee- there are specifics for buying mattresses, they should be very very firm for two reasons ...

  12. Kori Christie Accepts information & Seeks advice Kylee Janine

  13. Janine: thanks ladies, i thought they were supposed to all be firm! … the bassinet mattress is … 3/4 inch thick! i spent over 100 bucks on it and i would think it would be a little thicker, so i am going to look for one of those as well... anyone else have a problem with the bassinet mattress???

  14. Kori Christie Kylee Amy Elaborates, Seeks advice Janine

  15. Amy: Janine, I have a problem with my bassinette mattress/pad. It is flimsier than a changing pad! … I didn't think of getting a new one, I guess that would be good, but it'd have to fit my bassinette brand exactly, which is Graco. I guess it's worth looking into!

  16. Kori Christie Kylee Amy Provides recommendation Janine

  17. Janine: amy~mine is the Graco triad and we got it through target, bought it over internet,... i saw one at jcpenny.com and they have a 2 inch one for like 13.00 which is an awesome price, so we will see....maybe this will help you too!

  18. Kori Christie Kylee Amy Accepts recommendation Janine

  19. Amy: Hey thanks Janine!I will check the JC Penny at the mall. $13.00? That's pretty cheap. So worth it since the one I have I really dislike! Thanks again

  20. OBSERVATIONS • WOM is basically a conversation The details of WOM talk ought to be a major object of investigation • There is more to WOM than a few isolated dyadic communication routes Group processes should play a significant role in WOM communication • The relationships and activities are evolving. They are temporally located and sequentially produced Dynamic WOM analysis

  21. REDISCOVERING WOM

  22. RESEARCH GOALS To explore 2 aspects of a group’s WOM repertoire: • TypologyTo demonstrate the existence of different methods of WOM rhetoric • DynamicTo explore the conditions of interaction that give rise to different WOM rhetorics

  23. SETTING THE SCENE • Online communities • provide an opportunity to unobtrusively observe and capture WOM communication • BabyCenter.com - a site for new & expectant parents • Birth clubs bulletin boards are organized according to "due date“ • enables to analyze changes and trends within the community from inception to decline

  24. Members-generated Content Published Content

  25. SETTING THE SCENE • Unit of analysis • the verbatim thread transcripts • operationalized as a post (seed) with all replies • Ethnomethodology - Talk as it is actually used in social interaction in its concrete details

  26. DATA • The complete text of all messages of a one bulletin board - November 2003 • 9 months period (from March - the period that participants were discovering that they are pregnant and due in November) • 12162 threads were reviewed. 1076 threads were archived for further analysis (60.3 MB in HTML files) • WOM conversations (661 threads)

  27. WOM INITIATION

  28. WOM INITIATION

  29. SELF CATEGORIZATION – EXTENDED GROUP Cloth versus disposable diapers I'm a first time mom and I was wondering thepros and cons of having cloth diapers. In my babybook that I got it says that a newborn usually goes through 80 diapers a week! I'm trying to save money but are cloth diapers worth the hassle?

  30. SELF CATEGORIZATION – EXTENDED GROUP Cloth versus disposable diapers I'm a first time mom and I was wondering thepros and cons of having cloth diapers. In my babybook that I got it says that a newborn usually goes through 80 diapers a week! I'm trying to save money but are cloth diapers worth the hassle?

  31. SELF CATEGORIZATION – AN INDIVIDUAL Medela Pumps - Mini-electric vs. PIS ((pump in style)) This is a question for those who have pumped before ... I plan to breastfeed, and I want to continue to do so for as long as possible. I will be working from home, so I won't be needing to pump away from home all day… Since I haven't breastfed or pumped before (since this is baby #1), it is reasonable to think that I'll only need a smaller, less powerful pump (like the Medala Mini-Electric or the Avent Isis), or should I splurge and get the PIS just because it is so much better (even though I won't be using it "full time") …

  32. SELF CATEGORIZATION – AN INDIVIDUAL Medela Pumps - Mini-electric vs. PIS ((pump in style)) This is a question for those who have pumped before ... I plan to breastfeed, and I want to continue to do so for as long as possible. I will be working from home, so I won't be needing to pump away from home all day. Since I haven't breastfed or pumped before (since this is baby #1), it is reasonable to think that I'll only need a smaller, less powerful pump (like the Medala Mini-Electric or the Avent Isis), or should I splurge and get the PIS just because it is so much better (even though I won't be using it "full time") …

  33. WOM INITIATION

  34. FORMULATION OF THE SUBJECT MATTER – FULL DIAGNOSIS Medela Pumps - Mini-electric vs. PIS This is a question for those who have pumped before ... I plan to breastfeed, and I want to continue to do so for as long as possible. I will be working from home, so I won't be needing to pump away from home all day -- I'll be pretty much available to baby whenever he/she needs. I expect that I'll need to pump the occasional bottle so I can leave baby with a sitter or go to a meeting, etc. Since I haven't breastfed or pumped before (since this is baby #1), it is reasonable to think that I'll only need a smaller, less powerful pump (like the Medala Mini-Electric or the Avent Isis), or should I splurge and get the PIS just because it is so much better (even though I won't be using it "full time") And do you think I'll find that I pump more than I anticipate? I will (god willing) have at least one more child after this. Assume I have no one to borrow or purchase a used PIS from (and DH ((dear husband)) is not fond of the e-bay idea …

  35. FORMULATION OF THE SUBJECT MATTER – FULL DIAGNOSIS Medela Pumps - Mini-electric vs. PIS This is a question for those who have pumped before ... I plan to breastfeed, and I want to continue to do so for as long as possible. I will be working from home, so I won't be needing to pump away from home all day -- I'll be pretty much available to baby whenever he/she needs. I expect that I'll need to pump the occasional bottle so I can leave baby with a sitter or go to a meeting, etc. Since I haven't breastfed or pumped before (since this is baby #1), it is reasonable to think that I'll only need a smaller, less powerful pump (like the Medala Mini-Electric or the Avent Isis), or should I splurge and get the PIS just because it is so much better (even though I won't be using it "full time") And do you think I'll find that I pump more than I anticipate? I will (god willing) have at least one more child after this. Assume I have no one to borrow or purchase a used PIS from (and DH ((dear husband)) is not fond of the e-bay idea…

  36. FORMULATION OF THE SUBJECT MATTER – SOLUTION ONLY best hpt ((home pregnancy test)) I was wondering if you could share some info with me? I wanted to know what is the best hpt to buy. Which is the most sensitive and how many days past ovulation can I test. I suspect that I may be pregnant and I have no patience to wait, Thanks for your help.

  37. FORMULATION OF THE SUBJECT MATTER – SOLUTION ONLY best hpt ((home pregnancy test)) I was wondering if you could share some info with me? I wanted to know what is the best hpt to buy. Which is the most sensitive and how many days past ovulation can I test. I suspect that I may be pregnant and I have no patience to wait, Thanks for your help.

  38. WOM INITIATION

  39. ENTITELMENT - EXPERIENCE Medela Pumps - Mini-electric vs. PIS This is a question for those who have pumped before ... I plan to breastfeed, and I want to continue to do so for as long as possible. I will be working from home, so I won't be needing to pump away from home all day -- I'll be pretty much available to baby whenever he/she needs…

  40. ENTITELMENT - EXPERIENCE Medela Pumps - Mini-electric vs. PIS This is a question for those who have pumped before ... I plan to breastfeed, and I want to continue to do so for as long as possible. I will be working from home, so I won't be needing to pump away from home all day -- I'll be pretty much available to baby whenever he/she needs…

  41. ENTITELMENT – MEMBERSHIP IN AN EXTENDED GROUP Best diapers For those experienced moms out there, what do you think is the best brand of disposable diapers? There are so many out there I wouldn't know which to choose Furniture question For all you "veterans", I'm wondering about nursery furniture. We can afford to buy the really expensive, heavy duty, solid wood etc. stuff, which I originally thought to get. However, that was in the beginning, when it was going to be "nothing but the best" for baby. Now, I'm back to being my practical, hate to waste money self, and want to just get what is necessary …

  42. ENTITELMENT – MEMBERSHIP IN AN EXTENDED GROUP Best diapers For thoseexperienced moms out there, what do you think is the best brand of disposable diapers? There are so many out there I wouldn't know which to choose Furniture question For all you "veterans", I'm wondering about nursery furniture. We can afford to buy the really expensive, heavy duty, solid wood etc. stuff, which I originally thought to get. However, that was in the beginning, when it was going to be "nothing but the best" for baby. Now, I'm back to being my practical, hate to waste money self, and want to just get what is necessary …

  43. WOM INITIATION

  44. THE REQUESTED RESPONSE - PARADIGMATIC • Formal tools of validation, analytical, functional, general, non-personal, context independent Examples: Product characteristics, comparison between alternative brands based on objective attributes

  45. THE REQUESTED RESPONSE - PARADIGMATIC Cloth versus disposable diapers I'm a first time mom and I was wondering thepros and cons of having cloth diapers. In my babybook that I got it says that a newborn usually goes through 80 diapers a week! I'm trying to save money but are cloth diapers worth the hassle?

  46. THE REQUESTED RESPONSE - PARADIGMATIC Cloth versus disposable diapers I'm a first time mom and I was wondering thepros and cons of having cloth diapers. In my babybook that I got it says that a newborn usually goes through 80 diapers a week! I'm trying to save money but are cloth diapers worth the hassle?

  47. THE REQUESTED RESPONSE - NARRATIVE • Specific, personal, context-dependent Examples: Anecdotal descriptions of particular incidents, utilizing narrative tools, drama, human intentions and actions

  48. THE REQUESTED RESPONSE - NARRATIVE Two cribs or a big kid bed I'm interested to see what other people facing the 2-under-2 situation are doing about this. My ds ((dear son)) will be about 17 months when the new baby arrives, which is early for a big boy bed - but he's already the size of an 18-month-old … I've thought about just having the new baby sleep in the pack-n-play (slightly bigger than our bassinet) for a while … What are other people with small children doing about this, or what did you do if you've already been in the situation? I go back and forth on it just about every day!

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