1 / 58

T H R I V E Presentation

Presentation for Thrive Alliance: http://www.thrivealliance.org/

suzboop
Download Presentation

T H R I V E Presentation

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. T H R I V E Presentation Susan Tenby Online Community Director, TechSoup Global September 2009 Using Social Media Tools for your organization

  2. Overview <ul><ul><li>Introduction/background on TechSoup community </li></ul></ul><ul><ul><li>Social media tools overview </li></ul></ul><ul><ul><li>--(I will delve deeper into these)-- </li></ul></ul><ul><ul><li>Flickr </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Second Life </li></ul></ul><ul><ul><li>--and other online social networks-- </li></ul></ul><ul><ul><li>Facebook Page </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>YouTube (Digital Storytelling Event) </li></ul></ul><ul><ul><li>Google Tools (keeping you in the conversation) </li></ul></ul><ul><ul><li>Wrap-Up/Q & A/discussion </li></ul></ul> Overview <ul><ul><li>Introduction/background on TechSoup community </li></ul></ul><ul><ul><li>Social media tools overview </li></ul></ul><ul><ul><li>--(I will delve deeper into these)-- </li></ul></ul><ul><ul><li>Flickr </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Second Life </li></ul></ul><ul><ul><li>--and other online social networks-- </li></ul></ul><ul><ul><li>Facebook Page </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>YouTube (Digital Storytelling Event) </li></ul></ul><ul><ul><li>Google Tools (keeping you in the conversation) </li></ul></ul><ul><ul><li>Wrap-Up/Q & A/discussion </li></ul></ul>

  3. TechSoup.org The technology place for nonprofits TechSoup is a popular, comprehensive online content and community destination for nonprofits that provides unbiased information and technical know-how to ensure that nonprofits make the best possible use of technology. TechSoup.org The technology place for nonprofits TechSoup is a popular, comprehensive online content and community destination for nonprofits that provides unbiased information and technical know-how to ensure that nonprofits make the best possible use of technology.

  4. A Comprehensive Technology Resource for Nonprofits <ul><ul><li>Software donation program (TechSoup Stock) </li></ul></ul><ul><ul><li>Refurbished Computer Initiative (RCI) </li></ul></ul><ul><ul><li>Learning Center articles </li></ul></ul><ul><ul><li>TechSoup Community </li></ul></ul><ul><ul><li>Nonprofit Commons </li></ul></ul><ul><ul><li>NetSquared (Net2) </li></ul></ul><ul><ul><li>Public Computing & Libraries </li></ul></ul><ul><ul><li>Free Downloads </li></ul></ul><ul><ul><li>TechSoup Global Network </li></ul></ul> A Comprehensive Technology Resource for Nonprofits <ul><ul><li>Software donation program (TechSoup Stock) </li></ul></ul><ul><ul><li>Refurbished Computer Initiative (RCI) </li></ul></ul><ul><ul><li>Learning Center articles </li></ul></ul><ul><ul><li>TechSoup Community </li></ul></ul><ul><ul><li>Nonprofit Commons </li></ul></ul><ul><ul><li>NetSquared (Net2) </li></ul></ul><ul><ul><li>Public Computing & Libraries </li></ul></ul><ul><ul><li>Free Downloads </li></ul></ul><ul><ul><li>TechSoup Global Network </li></ul></ul>

  5. TechSoup.org/community

  6. TechSoup Community <ul><ul><li>17 Forums </li></ul></ul><ul><ul><li>Events Calendar </li></ul></ul><ul><ul><li>Member Spotlight </li></ul></ul><ul><ul><li>Community Blog </li></ul></ul><ul><ul><li>Second Life </li></ul></ul><ul><ul><li>Surveys </li></ul></ul><ul><ul><li>Soup Recipes </li></ul></ul><ul><ul><li>Managed by two Community Managers and volunteer hosts and star users </li></ul></ul><ul><li>. </li></ul> TechSoup Community <ul><ul><li>17 Forums </li></ul></ul><ul><ul><li>Events Calendar </li></ul></ul><ul><ul><li>Member Spotlight </li></ul></ul><ul><ul><li>Community Blog </li></ul></ul><ul><ul><li>Second Life </li></ul></ul><ul><ul><li>Surveys </li></ul></ul><ul><ul><li>Soup Recipes </li></ul></ul><ul><ul><li>Managed by two Community Managers and volunteer hosts and star users </li></ul></ul><ul><li>. </li></ul>

  7. TechSoup Community Network <ul><ul><li>Extending community beyond TechSoup site </li></ul></ul><ul><ul><li>Reach out to constituents on other online community platforms that they already frequent </li></ul></ul><ul><ul><li>Expand our community to wider range of nonprofits </li></ul></ul><ul><ul><li>Provide community members with further networking and collaboration opportunities </li></ul></ul><ul><ul><li>Leverage social media tools towards social change </li></ul></ul> TechSoup Community Network <ul><ul><li>Extending community beyond TechSoup site </li></ul></ul><ul><ul><li>Reach out to constituents on other online community platforms that they already frequent </li></ul></ul><ul><ul><li>Expand our community to wider range of nonprofits </li></ul></ul><ul><ul><li>Provide community members with further networking and collaboration opportunities </li></ul></ul><ul><ul><li>Leverage social media tools towards social change </li></ul></ul>

  8. Where in the (Online) World is TechSoup?

  9. NetSquared (Net2) <ul><ul><li>TechSoup’s Web 2.0 arm </li></ul></ul><ul><ul><li>Spur responsible use of social media tools for social change </li></ul></ul><ul><ul><li>Annual conference </li></ul></ul><ul><ul><li>Monthly Net Tuesday events </li></ul></ul><ul><ul><li>Community blog </li></ul></ul><ul><ul><li>International reach with local groups and events </li></ul></ul><ul><ul><li>Community Tagging Project (nptech, net2) </li></ul></ul> NetSquared (Net2) <ul><ul><li>TechSoup’s Web 2.0 arm </li></ul></ul><ul><ul><li>Spur responsible use of social media tools for social change </li></ul></ul><ul><ul><li>Annual conference </li></ul></ul><ul><ul><li>Monthly Net Tuesday events </li></ul></ul><ul><ul><li>Community blog </li></ul></ul><ul><ul><li>International reach with local groups and events </li></ul></ul><ul><ul><li>Community Tagging Project (nptech, net2) </li></ul></ul>

  10. . Traditional online community building tools <ul><ul><li>Message boards </li></ul></ul><ul><ul><li>Listservs </li></ul></ul><ul><ul><li>Email newsletters </li></ul></ul>

  11. . Social Media “Web 2.0” Tools <ul><ul><li>What does Web 2.0 really mean anyway? </li></ul></ul><ul><ul><li>Wikipedia definition: “…web technology and web design that aims to facilitate creativity, information sharing, and, most notably, collaboration among users” </li></ul></ul><ul><li>Sounds like online community! </li></ul>

  12. . New social tools for community building <ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Wikis </li></ul></ul><ul><ul><li>Social bookmarking (tagging) </li></ul></ul><ul><ul><li>Event sites </li></ul></ul><ul><ul><li>Video sharing services </li></ul></ul><ul><ul><li>Online social networking sites </li></ul></ul>

  13. . There’s no shortage of social media tools…

  14. . … but how do you decide which ones to use?… <ul><ul><li>Consider your audience </li></ul></ul><ul><ul><li>Time and resources to establish and maintain online presence </li></ul></ul><ul><ul><li>Desired benefits </li></ul></ul><ul><ul><li>Experimentation </li></ul></ul><ul><ul><li>Outreach strategy and periodic re-evaluation of strategies </li></ul></ul>

  15. . … and how to you use them? <ul><ul><li>Different tools good for different purposes, not always for others </li></ul></ul><ul><ul><li>Multiple tools means more time to upkeep, important not to fragment community across many platforms </li></ul></ul><ul><ul><li>Key to best implement them all in way that is useful and easy to maintain, and a place people will want to go </li></ul></ul>

  16. . Online Communities in Disguise May not appear to be online communities, but have tremendous potential for getting your message across

  17. . <ul><ul><li>Photo-sharing service </li></ul></ul><ul><ul><li>Many people use casually but uses for organizations too </li></ul></ul><ul><ul><li>Raising awareness </li></ul></ul><ul><ul><li>Launching campaigns </li></ul></ul><ul><ul><li>Documenting impact </li></ul></ul><ul><ul><li>Illustrating change over time </li></ul></ul><ul><ul><li>Showcasing your organization </li></ul></ul>

  18. . Building community around photos <ul><ul><li>Flickr groups: Individual accounts, but group organizing features </li></ul></ul><ul><ul><li>Pro Accounts on TechSoup </li></ul></ul><ul><ul><li>Public or private groups </li></ul></ul><ul><ul><li>Increased visibility </li></ul></ul><ul><ul><li>Humanize organization with visual images of people behind the organization and those they serve </li></ul></ul>

  19. . Making the most of Flickr <ul><ul><li>Tagging, titles, descriptions so photos are findable </li></ul></ul><ul><ul><li>Creative Commons licensing to allow further distribution of your photos </li></ul></ul><ul><ul><li>Privacy settings, filters to share images appropriately </li></ul></ul><ul><ul><li>Create promotional materials: cards, mugs, t-shirts, etc. </li></ul></ul><ul><ul><li>Online embedded editing tool </li></ul></ul>

  20. . Raising Awareness <ul><ul><li>Let your users create yr content </li></ul></ul><ul><ul><li>Nature Conservancy Photo Contest </li></ul></ul><ul><ul><li>Photo group and contest tag </li></ul></ul><ul><ul><li>Incentive to get involved </li></ul></ul><ul><ul><li>Multiple ways to enter </li></ul></ul>

  21. . Launching campaign <ul><ul><li>Humane Society LOLSeal Photo Caption contest </li></ul></ul><ul><ul><li>Users submitted captions for baby seal photos </li></ul></ul>

  22. . Used Flickr to display all entries <ul><ul><li>“ lolseals08” tag to keep entries together </li></ul></ul><ul><ul><li>Link to take further action in campaign to save baby seals </li></ul></ul><ul><ul><li>Button to spread word on Facebook </li></ul></ul><ul><ul><li>Element of Fun </li></ul></ul>

  23. . Documenting Impact <ul><ul><li>International Federation of Red Cross & Red Crescent Societies (IFRC) </li></ul></ul><ul><ul><li>Day after Sichuan earthquake </li></ul></ul><ul><ul><li>Documenting important issues, historical events </li></ul></ul>

  24. . Showcasing your work <ul><li>No group, “npsl” tag holds it all together </li></ul><ul><li>Easy way to communicate a visual concept that might be unfamiliar </li></ul><ul><li>Outstanding promotional vehicle </li></ul>

  25. . <ul><ul><li>Microblogging </li></ul></ul><ul><ul><li>What are you doing? </li></ul></ul><ul><ul><li>SMS, instant messaging, web updates </li></ul></ul><ul><ul><li>Short, succinct updates --140 character limit per Tweet </li></ul></ul><ul><ul><li>Started as way to document life activities, but has evolved into more uses </li></ul></ul>

  26. . Followers and followees <ul><ul><li>Building up larger network of followers broadcasts your message to wider audience </li></ul></ul>

  27. . Twitterpacks <ul><ul><li>Wiki of people to follow by topic, location, events, etc. </li></ul></ul><ul><ul><li>Large signal to noise ratio </li></ul></ul><ul><ul><li>Value in following those with useful/relevant updates </li></ul></ul>

  28. . What’s Twitter good for? <ul><ul><li>Quick shout-outs, calls to action </li></ul></ul><ul><ul><li>Promoting events </li></ul></ul><ul><ul><li>News, conference briefings </li></ul></ul><ul><ul><li>Sharing articles, blog entries, other resources with others </li></ul></ul><ul><ul><li>Getting a quick answer to a question </li></ul></ul><ul><ul><li>Solicit feedback, ideas, suggestions, news source </li></ul></ul>

  29. . Disaster Response <ul><ul><li>Nate Ritter during San Diego fires </li></ul></ul><ul><ul><li>Non-web alerts </li></ul></ul><ul><ul><li>Aggregating information from news sources </li></ul></ul><ul><ul><li>Wisdom of crowds: compilation of updates from community </li></ul></ul>

  30. . Power of Twitter <ul><li>Beth Kanter 2008: Can conference room of connected people get 250 people to donate $10 by the end of the conference? </li></ul><ul><li>$2,657  from 112 donors in 90 minutes </li></ul>

  31. . Instant communication <ul><ul><li>Finding others at conferences/events </li></ul></ul><ul><ul><li>@ messages or direct messages </li></ul></ul><ul><ul><li>Follow certain Twitter accounts to get updates on particular topic </li></ul></ul><ul><ul><li>Twitter Clients (Twirhl) </li></ul></ul>

  32. . Important to listen too <ul><ul><li>Twitter search, track mentions of name/cause/organization/replies </li></ul></ul><ul><ul><li>Subscribe as RSS feed or email update </li></ul></ul><ul><ul><li>Firefox extension </li></ul></ul><ul><ul><li>Use favorites feature to document feedback </li></ul></ul><ul><ul><li>Support community efforts </li></ul></ul>

  33. . Second Life

  34. . Nonprofit Commons in Second Life Through the Nonprofit Commons project, TechSoup is assembling a community of nonprofits in Second Life to help lower the barriers of access to this emerging virtual world

  35. . Nonprofit Commons in Second Life <ul><li>Through this community, we provide free office space to qualifying groups, hold meetings, create a cooperative supportive learning environment and foster outreach, education, fundraising, all in a virtual space. </li></ul><ul><li>Our goal is to create a learning community of practice for nonprofits to explore and learn about the virtual world, and to investigate the many ways in which nonprofits can utilize this unique environment. </li></ul>

  36. . International Reach <ul><li>Free, real-time meeting space to collaborate with activists across real and virtual borders </li></ul><ul><li>Connect with organizations doing similar work worldwide </li></ul><ul><li>Networking in-world for real life and in-world projects </li></ul>

  37. . Leadership and assistance through virtual community organizing strategies <ul><li>In-world Meetings </li></ul><ul><li>Wiki </li></ul><ul><li>Website/community blog </li></ul><ul><li>NPSL tag </li></ul><ul><li>Management steering committee group </li></ul><ul><li>Directory of Nonprofits in Second Life </li></ul><ul><li>Branding as NPO experts and advisors to all new orgs in-world </li></ul>

  38. . Community Blog: NPSL

  39. . Community Wiki

  40. . Nonprofits in Second Life (npsl) Tag <ul><li>Community tag way to document activities and keep track of them in one place </li></ul><ul><li>Flickr stream of photos tagged “npsl” on wiki </li></ul><ul><li>del.icio.us tags for blog and other media mentions </li></ul>

  41. . But isn’t Second Life just a game? <ul><li>Often a matter of convincing board members and funders of its value </li></ul><ul><li>Finding more ways of obtaining statistics and measuring impact </li></ul><ul><li>Medium fosters innovation and creativity through combination of audio, text, and visual technologies </li></ul><ul><li>Nonprofits continuing to develop new ways to build awareness and reach people </li></ul>

  42. . A valuable tool for activists <ul><li>Basic account is free </li></ul><ul><li>Costs virtually nothing to build a location in Second Life </li></ul><ul><li>Nonprofit Commons virtual space is donated allowing qualifying social benefit organizations to have office space free of charge </li></ul>

  43. . New ways to collaborate and get work done <ul><li>Free, real-time meeting space to collaborate with activists around the globe via voice and text chat capabilities </li></ul><ul><li>Connect with organizations doing similar work worldwide </li></ul><ul><li>Networking in-world for real life and in-world projects </li></ul>

  44. . Reduces Your Carbon Footprint <ul><li>Carbon (and cost) savings of participating in event from own computer screen </li></ul><ul><li>OneClimate’s Virtual Bali Conference this past Dec. </li></ul><ul><li>In-world speeches, press conferences </li></ul><ul><li>Alternative way to participate, minus carbon cost of flying </li></ul>

  45. . Fundraising <ul><li>Nonprofits can use Second Life to raise funds </li></ul><ul><li>The 4 th Annual American Cancer Society's virtual Relay 4 Life just raised over $200,000 </li></ul><ul><li>Second Life awareness can translate into real-world dollars </li></ul><ul><li>Digital Campfires received truck-load of real-world monitors and computers through connections made in Second Life </li></ul>

  46. . Provides safe and anonymous means of self-expression

  47. . A Space for making the impossible happen <ul><li>Large community of people with disabilities in Second Life </li></ul><ul><li>Second Life Wheelies (disability nightclub) where adults with disabilities can interact in an environment without the physical constraints they experience in real life </li></ul>

  48. . Virtual sandbox for experimentation <ul><li>Experiment with different ways to bring support and awareness to a cause </li></ul><ul><li>Example: Lower Eastside Girls Club of NY developed Second Life presence as pilot project for new program </li></ul><ul><li>Second Life another possible way to help organizations achieve their mission </li></ul>

  49. . What works? <ul><li>Activities that take advantage of 3-D interactivity of virtual world that the web can’t match </li></ul><ul><li>Bay Area Video Coalition (BAVC)’s Gone Gitmo installation </li></ul><ul><li>Virtual representation of Guantanamo Bay gives avatars temporary simulated experience of being imprisoned in Guantanamo Bay </li></ul><ul><li>Teaching tool about issues of habeaus corpus </li></ul>

  50. . Best Practices: What we have learned <ul><li>Holding events is a great way to bring avatars to our offices, and builds friendships and connections among our members. </li></ul><ul><li>In-world fundraising was our initial goal, but it hasn't worked out for most. </li></ul><ul><li>It’s important to maintain a presence on the mainland, for foot-traffic, versus being on our own private island </li></ul><ul><li>Freebies/branded tools are a great way to draw traffic, and can spread your message far and wide. </li></ul>

More Related