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Devour for Power

Devour for Power. 5. IMAGE. What’s our brand?. An Effective Image:. Is appealing and relevant Is original and distinctive Tells the audience, “I’m speaking to you”. 3. Desired Image?. What’s the Image of Our “Desired Behaviors”. Current Image?. 4. “Who Eats 5 A Day?”.

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Devour for Power

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  1. Devour for Power

  2. 5. IMAGE What’s our brand?

  3. An Effective Image: Is appealing and relevant Is original and distinctive Tells the audience, “I’m speaking to you” 3

  4. Desired Image? What’s the Image of Our “Desired Behaviors” Current Image? 4

  5. “Who Eats 5 A Day?”

  6. 6. OPENINGS How do we break through?

  7. Openings Are Not About How We Get Our Message Out. Openings Are About How Our Audience Takes Our Message In. 9

  8. Good Openings For Reaching Your Audience Times, places, situations, states of mind when they are: • Ready to hear your message • Looking for your benefits • In a position to act

  9. Creating Message Strategies The six questions give you a message strategy: If I do (action)instead of (status quo), I will get (reward)because (support). An associatedimage Openingswhen your audience will be receptive to your message

  10. How Do You Know the Answers to the6 Strategic Questions?

  11. Translate Strategy into Creative Messages & Products • Respect the creative process • Ensure creative executions stay on strategy • Creativity is second to understanding

  12. Next Steps Toward Success • Start the process right • Efficiencies • Resources • Get the audience, messages, scale, & incentives right • Stay on course • Be creative! www.SuttonGroup.net

  13. www.SuttonGroup.net

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