The Demand and Market of .TW IDN

1. The Demand and Market of .TW IDN Anthony S. Lee TWNIC

2. Contents • Why IDN? • IDN to be localized • Language demand • Language barrier • The benefits of IDN • Explore the market • Challenges to the IDN • IDN registration • .tw IDN Demo.

3. Why the Internationalized Domain Name? • Native Language • Friendly use • More convenient communication • Easy to be accepted by local customers • New trends to promote localized products and services

4. IDN to Be Localized Example: Acer.com.tw-> English-> Globalization 宏碁.tw->Chinese-> Localization

5. Chinese Language Demand • Taiwan, Hong Kong, Macau, Mainland China, Singapore • Chinese users around the world • Either traditional or simplified Chinese character • The demand of Chinese characters to those who use Chinese in everyday life mentioned above

6. The Idea of Flow of Information • The information related industry is facilitating the flow of information among and between individuals and institutions in any given community and society. • The barriers of physical location, language, legal limitation, and economy. • The barrier of language is a focus existing the idea of information.

7. The Dominated Languages • In international communication, the three dominated languages are English, French, and Germany. • The Internet content is also dominated by the three language especially the English language. • The domain name is also dominated by so-called English alphabet..

8. The Benefits of IDN IDN language friendly Market localization

9. .TW IDN Category

10. New Service Explores the Market • How many people use Chinese around the world? • The answer should be more than the number of 100000000…(One Billion) • Persuade people to register Chinese domain name to increase the volume of registration • Should this service increase registration and be accepted by registrants?

11. Would You Register a IDN? Let’s think about this: The IDN Will be Accepted by Market?

12. IDN Organizations • JET • Joint Engineer Task Force • Members: • TWNIC, CNNIC, JPNIC, KRNIC • CDNC • Chinese Domain Name Consortium, Since May 2000 • Members: • TWNIC, CNNIC, HKNIC, MONIC

13. .tw IDN Task Force • TWNIC IDN Task Force • Chair: Prof. Tseng Li-Ming • Variant Table Working Group • Since Feb. 2002 • Chair: Prof. Tseng Li-Ming and Prof. Ho Jen-Ming • Members: Sinica, Nation Center University, Taipei Computer Association, IBM Taiwan, CMEX

14. Challenge to .tw IDN • The use of Chinese characters around the world makes the IDN implementations difficult. • Tradition/Simplify Chinese mapping • Ex: 台  臺 (platform, stage) • Writing variant mapping • Ex: 峰  峯 (peak)

16. Cont. • In another aspect, they are the same meaning , however, there are different writing character in different countries. • In China: • 劝(529D) (persuade,advise) • In Japan: • 勧(52E7) • In Taiwan: • 勸(52F8)

17. .tw IDN Registration • Registrants register a domain name like below, the traditional and simplified characters will be included: Name to be registered: 台網中心.tw Traditional character will be included: 台網中心.tw Simplified character will be included: 台网中心.tw

18. .tw IDN Registration • In addition to traditional and simplified characters, a Chinese character also has different writing around the Chinese language community. Thus, the recommended characters will be listed for registrants to choose by their needs. • Make global Chinese users access to the specified website with their understandable word-writing.

19. Reserved Words • Those words are in relation to country domain (country, province, county), government’s organizations, educational organizations, and some reserved by TWNIC that are forbidden to register.(currently reserved about 14918 words) http://www.twnic.net.tw/DN/resword/index.html

20. .tw IDN Demo. • Please visit below website: http://idntest1.twnic.net.tw

21. Thank You!