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Creative Europe Media and Film Literacy

This initiative aims to support film literacy and audience building in Europe, promoting the transnational circulation of cultural works and reaching new audiences. It includes cooperation in film literacy and organizing audience building events to stimulate interest in audiovisual works.

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Creative Europe Media and Film Literacy

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  1. Creative Europe Media and Film Literacy Bronagh Walton European Commission DG Education and Culture MEDIA

  2. Creative Europe framework Cross-sectoral (Financial Facility + data support + piloting) 15 % • Culture • 30 % • MEDIA • 55 % FILM LITERACY MEDIA LITERACY MEDIA

  3. General objectives Fostering the safeguarding and promotion of European cultural and linguistic diversity (Article 167 TFEU) Strengthening the competitiveness of the cultural and creative sectors with a view to promoting smart, sustainable and inclusive growth (Article 173 TFEU) MEDIA

  4. Specific objectives Support the capacity of European CCS to operate trans-nationally Promote the transnational circulation of cultural and creative works and operators and reach new audiences in Europe and beyond Strengthen the financial capacity of CCS, in particular SME Support transnational policy cooperation in order to foster policy development, innovation, audience building and new business models MEDIA

  5. MEDIA Strandfilm literacy Within the specific objective of promoting circulation and reaching new audiences one of the priorities of the MEDIA Strand shall be: supporting audience building as a means of stimulating interest for audiovisual works in particular through promotion, events, film literacy and festivals MEDIA

  6. EXKURS: MEDIA FL initiatives Scriptwriters Film Literacy Film producers Training organisations Directors Directors TV producers Co-production forums Film distributors Film markets Sales agents Festivals Feature film Documentary Cinema networks Cinemas Animation VOD platforms incl. children‘s films 6

  7. MEDIAAudience building action line • Two Actions: • 1. Cooperation in Film literacy • 2. Audience building events • Stimulating demand for non-national films through branding and promotional events e.g. „secret cinema“

  8. Action: Film Literacy Who? All initiatives (commercial or non-commercial) in film literacy e.g. film institutes, cinemateques, film clubs, festivals, education organisations, companies Groupings of at least 3 partners from 3 territories, at least 3 languages Priority for actions with geographic diversity and that demonstrate synergies with existing actions

  9. Action: Film Literacy What? Projects ofcross-bordercooperation in film literacy: helpto „export“ bestpractices e.g. exchange of material, know-how, studyvisits, technicalassistance Support for newcross- border film initiatives e.g. a jointcatalogues

  10. Action: Film Literacy Partner 1 Partner 2 Partner 1 Partner 3 Partner 2 Partner 3 Best practice New Initiative MEDIA

  11. Action: Film Literacy- Criteria Award Criteria: Relevance( e.g. EU dimension, efficientoutreachtowards non-coreaudiences) Quality (e.g. methodology and strategy, degree of innovation, cost-effectiveness) Dissemination and Impact (e.g.dissemination of knowledge, sustainibility of theexchange) Quality of thegrouping(e.g. coherence of complementarity of the partners) MEDIA

  12. Action: Film Literacy- calls 1 call per year 1st call (hopefully) in January 2014 Activitiesstarting 01/01/2014-30/06/2015 max. duration 18 months 5-10 projects max. co-financing 60% MEDIA

  13. ??? Questions??? Bronagh.Walton@ec.europa.eu MEDIA

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