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12 steps to a Successful Content Marketing Strategy

Are you just satrting online presence of your business? Content marketing strategy is important for any business with an online presence. Here we discuss steps of successful Content Marketing Strategy for your business.<br>

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12 steps to a Successful Content Marketing Strategy

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  1. Content Marketing Strategy Content Social SEO

  2. What is Content Marketing? Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. In other words attracting and transforming prospects into customers by creating and sharing valuable free content. The purpose of content marketing is to help the company to create sustainable brand loyalty and provide valuable information to consumers, as well as create willingness to purchase products from the company in the future. This relatively new form of marketing usually does not involve direct sales. Instead, it builds trust and rapport with the audience.

  3. Steps of Content Marketing Strategy • Start with goals • Audit existing content • Develop your baselines • Target customers • The sales funnel • Understand your purpose • Develop an editorial calendar • Develop content • Promote your content • Measure & Optimize • Rinse & repeat

  4. 1. Select Your Goal • 2. Audit Existing Content • In the content audit check cornerstone of content , which governs content marketing. The aim is to perform a qualitative analysis of all the content on a website or in some cases, a network of sites and/or social media presences any content for which your organization is responsible. As with anything else you do related to marketing, you need to start with goals preferably SMART goals that track to your overall market performance. For a B2B company that might involve developing leads, for a B2C company goals might include sales.

  5. 3. Develop Your Baselines • 4. Target Customers • The modern usage of target marketing is via personas. Personas are richer than old segmentation variables that tended to be demographic or geographic. Personas look more like individuals representing different types of consumers and include psychographics and usage occasions. Record the current size and engagement in your community. This gives you something to compare with when gauging the success of your content marketing. This challenges you to meet their performance standards. As part of goal setting, develop concrete metrics based on your benchmark competitors.

  6. 5. Sales Funnel • 6. Understand Your Purpose • This is more nuanced that goal setting, which is an overarching activity related to your content marketing. Instead, a purpose is the purpose of a particular piece of content. Maybe the purpose is to create awareness, in which case, you’ll likely focus on creating content that performs well in search to bring more prospects to your sites. In sales Funnel analysis involves using a series of events that lead towards a defined goal, like from user engagement in a mobile app to a sale in an e-Commerce platform or advertisement to purchase in online advertising.

  7. 7. Develop an Editorial Calendar • 8. Develop Content • Actually writing the content should be fairly fast and easy if you’ve done a good job on your editorial calendar. Forget everything you learned about writing in college that’s the advice from Hub spot. Use short paragraphs and vary sentence length. Use vernacular and grammar doesn’t have to be perfect. Write more like we talk. You calendar contains information to make your content sizzle. Here are things to include in your calendar like: Headline or several headlines if you plan to do A/B testing on them, Planned network for publishing, Editor, Writer, Due date to editing, Due date for publish, Possible links, Keyword or keyword phrase.

  8. 9. Promote Your Content • 10. Measure • Use metrics plan from above or set up a dashboard using metrics from Google Analytics, Facebook, Twitter, etc. Monitor performance across the platforms, especially as they apply to your goals. Track trends over time as well as individual point metrics. You need to promote content to get it read. My traffic more than doubled when I started using my own version of this publication schedule from Buffer. Promote your content in social Media.

  9. 11. Optimize • 12. Rinse and repeat • These simple words doubled the amount of shampoo company’s sold, but, it’s good advance for any digital marketer trying to create the optimal content marketing plan. • In the content marketing world, there is a lot of talk about SEO, so we above discuss some content marketing strategies. It consists of all marketing activities that focus on creating and sharing information. It should be part of every SEO strategy. We are one of the best SEO Services Company in India. Feel free to contact us on - 9574416059 You can’t predict what will work for each individual client. You can, however, measure and adjust what I’m doing to ensure each client’s content marketing is optimized for their particular personas.

  10. SXOPE CONSOLIDATE Contact Us • Office Number 706, Rivera Wave, Kalawad Road, Rajkot, Gujarat 360005 • 9574416059 • sales@sxope.in

  11. Thank You!

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