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Marketing, human resource, and financial risk: Decision making in the retail farm market context

Marketing, human resource, and financial risk: Decision making in the retail farm market context. John Berry, Agricultural Educator Penn State is committed to affirmative action, equal opportunity and the diversity of its workforce. Government Payments as a Percent of Net Farm Income.

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Marketing, human resource, and financial risk: Decision making in the retail farm market context

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  1. Marketing, human resource,and financial risk:Decision making in the retail farm market context John Berry, Agricultural Educator Penn State is committed to affirmative action, equal opportunity and the diversity of its workforce.

  2. Government Payments as a Percent of Net Farm Income

  3. Market risk varies significantly from commodity to commodity. Human resource risk refers to managing labor, succession of the business, disability, estate planning, labor supply, and human relationship issues. Financial risk results when the farm business borrows money and creates an obligation to repay debt.

  4. Needs • Planning • Method • Delivery • Evaluation

  5. Leadership • State • Region • Partners • Sponsors • Administration

  6. “intensive” The conference started off with “pre” workshops. • full-day • Financials • Ag and Natural Resource education • half-day • Create a buzz in your bakery • Communication • Bouquets, Wreaths, Swags

  7. “highly anticipated” • Day two was the “pre” retail farm market tour. Using 4 tour buses, participants visited premiere ag retail markets • On-Farm market 4 • Farmers market 2 • Winery 3

  8. “choice” • The final piece of this conference consisted of concurrent educational sessions • 44 sessions • two days • industry specific trade show • 47 retail farm marketing supply vendors • Five different state retail marketing association membership meetings

  9. Participants from 13 states • Workshops 137 • Tours 176 • Concurrent sessions 214 • Speakers 48 • Vendor reps 53 • Volunteers 39

  10. Quantitative Qualitative Follow-up survey

  11. NECRME $17,000 • Other $42,000 • In-kind $30,000

  12. Marketing, human resource,and financial risk:Decision making in the retail farm market context John Berry, Agricultural Educator Penn State is committed to affirmative action, equal opportunity and the diversity of its workforce.

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