Golden Gekko

1. Golden Gekko 28 April 2010 Contact info: Michael Eriksson e-mail: me@goldengekko.com - phone: +34 667 519 014

2. GG - Who we are, what we do and our value proposition

3. GG - Background • Background • Founded in 2005 and profitable since 2007 • 10 years of experience from the mobile content business as the founders previously worked in the global content teams at Vodafone Group and Orange. • Based in the UK with offices in Cambodia (development), Spain (commercial), Sweden and the U.S. • Clear focus on application development since the very beginning making us one of the most efficient and experienced app development teams out there Our first customers…

4. GG - Achievements • Achievements • 140+ mobile applications delivered in the last 12 months. • Working with media and digital agency partners across Europe and USA • Applications developed, optimised and tested on 3000+ devices incl iPhone, Android, Java, Symbian, Windows Mobile, Blackberry, LiMo, Palm Treo, Vodafone Widget and more • Executed mobile marketing campaigns across over 30 countries during the past 4 years • Reached over 30 million mobile users worldwide in 2009 with campaigns and services • 4 wins at the MMA Global Awards. 2 of them as a silent partner.

5. GG - Cross Platform support • Today’s fragmented platform market is a real challeng and often a showstopper for meny brands looking to reach the global mass market. Golden Gekko takes care of the fragmentation and delivers cost efficient high end solutions on all platforms.

6. GG - Products & Services • Bespoke Services • Mobile concept development and strategy support • Bespoke/Tailor made mobile applications and mobile websites for 90% of Global Handset Market • Feature rich • Pioneering technology • Covers all platforms – iPhone, Android, JIL, Windows Mobile, J2ME and more. Tino App Builder Mobile Directory Solution Mobile Data Collection Developer Platform (SDK) Services Bespoke Services GG Mobile Media Engine – Java Framework optimised for over 3000+ devices Distribution to app stores and online communities Platforms GG Mobile Media Server – Operations platform to host, maintain and report usage on applications, mobile web sites and SMS services

7. GG - Products & Services • Packaged Products & Platforms • GG Mobile Media Engine – platform for rapid cross-platform development for Java, Blackberry, Android, Widget and iPhone development • Tino Mobile App Studio – self-service platform that creates and publishes applications and widgets via a web interface. • Simple to use interface designed to require no technical skills • Reduces barrier of entry for publishers and content owners • Porting to all devices formats - in development Tino App Builder Mobile Directory Solution Mobile Data Collection Developer Platform (SDK) Services Bespoke Services GG Mobile Media Engine – Java Framework optimised for over 3000+ devices Distribution to app stores and online communities Platforms GG Mobile Media Server – Operations platform to host, maintain and report usage on applications, mobile web sites and SMS services

8. GG - Products & Services • Distribution • Seeding Tino App Builder Mobile Directory Solution Mobile Data Collection Developer Platform (SDK) Services Bespoke Services GG Mobile Media Engine – Java Framework optimised for over 3000+ devices Distribution to app stores and online communities Platforms GG Mobile Media Server – Operations platform to host, maintain and report usage on applications, mobile web sites and SMS services

9. GG – Value Proposition • Cross Platform support • End-to-end delivery • Proven track record and references with Brands and Agencies • Ability to support service and campaign based apps • Breadth – Top 10 apps in all app store categories (utility, product marketing, promotion/novelty, infotainment)

10. Key Success Factors • Our experience in working closely with agencies, content owners and consumer brands to develop mobile apps means we understand what it takes to enable market success • Fun, relevant and/or useful applications deliver great results • Quality & Reliability including over 90% handset coverage • User experience and design – Wow factor • Integrated with other channels • Distribution strategy (banners, viral, Radio, Outdoor, etc) to reach the target audience • Our research on successful mobile services and apps identified 5 key success factors for driving consumer engagement • Interactive - It’s not just about consumption. It’s also about discovery and engagement. • Social – It should empower the user to share. • Sense of Being Connected – it works everywhere. • Open Dialogue – open to feedback from the users to improve, update and personalise the offering. • Practical & Safe – by providing a POS that is easy and secure to use and visible opt-in.

11. GG - Case Studies • Successful apps engage and give relevant use for whom it’s meant for in a given situation.

12. Malibu Island Bowling • Client – Malibu Kahlua (USA) • IPhone and java based bowling game to promote Malibu’s two flavors: coconut and melon • Features • Malibu branded bowling game • User bowls against Malibu bottles instead of pins • Modes for one and two players • Selection of the ball (coconut or melon) • Selection of game background (one of five) • RESULT • Game launched and available in the USA and Canadian AppStore with over 2.5m downloads

13. Universal Pictures • Client – Universal (UK) • IPhone based application to promote “the Unborn” movie • FEATURES • Interactive movie poster, with hidden content • Possibility to wipe off the steam from the mirror, to reveal hidden, terrifying elements • “Horror trigger” a scary phone call from the evil twin who delivers his message and hangs up • Production notes • Synopsis • Special release movie trailer and additional unique video • Movie stills gallery • Application launched in English and Spanish version in the UK and Spanish spoken territories’ AppStore http://tinyurl.com/ape524

14. European Directories • Client • European Directories • Brand • European Directories local brands in 8 countries • Challenge • Create a mobile platform available to all mobile phones across • 8 countries for the local European Directory brands • Launched • August to December 2009 • Solution • Deliver directory applications for XHTML, iPhone, Java, Android and Blackberry • Distribution across Appstores, SMS, mobile operator partnerships and more • Over 200.000 successful downloads of the apps to date and 100.000+ daily active users across iPhone and XHTML

15. 15+Vodafone Widgets • Client • Vodafone Group • Challenge • Port 15+ of the top iPhone apps to the Vodafone 360 platform • Launched • August to December 2009 • Solution • Golden Gekko was responsible for the end-to-end process: • Contact iPhone developers and content providers • Plan, Redesign and Develop apps for the 360 platform • Get the apps approved by Vodafone

16. BAA • Background • 360 widget, 1st in series of multi-platform (Android, iPhone, Java and Blackberry) Heathrow Smart guide service applications • Solution • ‘My Flight’ search and status tracking feature within 24hr flight window • Access key airport information incl terminal maps & shopping promotions • Look up destination weather reports • Search for additional info on airlines and their destinations • Social interaction with Heathrow through Twitter • Extended Mode live feed

17. BAA • iPhone

18. Nokia 5800 Xpressmusic • Background • Nokia wanted to do something out of the ordinary with the launch of the Nokia N5800 (Nokia’s first touch screen phone) • Challenge • Fully graphical mobile website design optimized for higher end phones with a great experience including touch screen navigation • Simple landing page with videos, ringtones, music and phone images • Solution • Over 100k to the mobile website during the campaign with users saying the campaign was innovative and demonstrating the N5800 experience • 100.000+ visitors

19. Barilla Mobile Cookbook • Brand • Barilla • Client • OMD • Challenge • Brand building for Barilla • Budget • 30.000 euro over 6 months • Launched • September 2009 • Solution • Deliver mobile cookbook for Java and iPhone • Distribution across appstores, SMS and Mobile website • Not launched yet

20. Downloads • From your mobile: • http://t.goldengekko.com/mob/index.php • iPhone applications from iTunes • The Unborn: http://tinyurl.com/ape524 • The Boat that Rocked: http://tinyurl.com/bsoulo • Chrimbell: http://tinyurl.com/6re6wa • Mobile examples from PC: • http://p.mobile9.com/goldengekko/gallery/

21. Market Insights- The App Success Phenomena • An overview of the major change in mobile marketing and important metrics…

22. So it’s not just the kids… • Source: GetJar Poll August 2009, 5800 respondents

23. Hello smart device • comScore recently reported that mobile social networks are driving the growth of the mobile internet in Europe, with around 12.1 million users in western Europe, and a year-on-year growth over 150%. For 34% of users, these social networks were the only mobile internet content that they consumed. • Mobile will become our primary digital device and when we need to, we’ll dock it into a dumb terminal to get a bigger screen and a keyboard • Total new handset sales will fall 10.1% year-on-year in 2009, but sales of Smartphones will maintain robust growth of 35.3% year-on-year, with Smartphone penetration reaching 13.5% of new handsets sold according to Gartner

24. Mobile projects • Work Process

25. The GG/Syniverse Value Proposition • Cross Platform support • Our SDK and development skills on all mobile platforms gives our customers highest market penetration possible worldwide. • End-to-end delivery • Golden Gekko is a one-stop-shop for mobile applications making mobile marketing easy and minimizing our customers efforts by taking full responsibility from brief to development to distribution giving guidance to success. • Proven track record and references with Brands and Agencies • Many of the world’s most successful brands and agencies have put their trust in Golden Gekko, giving our customers the best possible prerequisite for reaching a successful partnership. • Ability to support service and campaign based apps • Superior combination of backend and frontend technology for all service types makes Golden Gekko a solid partner for all types of mobile applications, from complex B2B solutions to fast and intense B2C campaigns. • Breadth – Top 10 apps in all app store categories (utility, product marketing, promotion/novelty, infotainment) • Proved success in all routines makes Golden Gekko the safe choice for global marketers. • All products and service leveraging GG Mobile Media Engine which gives us efficient processes, cost efficiency of cross-platform development, quality and great time-to-market.

26. Mobile Advertising Value Chain Mobile Advertising Value Chain Advertiser Agency/ Content Creation Technology Enablers Mobile Ad Network Publisher/Portals Network Operators Consumer Creation of SMS campaign Integration of shortcode in overall cross media campaign Mobile operator deals Measuring & reporting SMS shortcode Provisioning SMS application development Mobile portal development Mobile content distribution platform Promote shortcode Sell / promote mobile content (ringtones..) Distribute / bill 3rd party content (offeck) Run own content stores (ondeck) 1st Generation Mobile Services 2nd Generation Mobile Services Creative and design Creation of application Creation of mobile sites Media buying of mobile ads Mobile ad creation Mobile operator deals App distribution strategies Measuring & reporting PoS bluetooth design Mobile search Mobile app development Mobile app cross platform porting Mobile app enablement platform Bluetooth distribution Ad server Ad proxy Ad network Run mobile portals Run app stores Publish ads Distribute / bill 3rd party content (offeck) Run own content stores (ondeck) Run own app stores

27. Mobile Advertising Value Chain Golden Gekko in the Value Chain Advertiser Agency/ Content Creation Technology Enablers Mobile Ad Network Publisher/Portals Network Operators Consumer Creation of SMS campaign Integration of shortcode in overall cross media campaign Mobile operator deals Measuring & reporting SMS shortcode Provisioning SMS application development Mobile portal development Mobile content distribution platform Promote shortcode Sell / promote mobile content (ringtones..) Distribute / bill 3rd party content (offeck) Run own content stores (ondeck) 1st Generation Mobile Services Mobile search Mobile app & website development Mobile app cross platform porting Mobile app enablement platform Bluetooth distribution 2nd Generation Mobile Services Creative and design Creation of application Creation of mobile sites Media buying of mobile ads Mobile ad creation Mobile operator deals App distribution strategies Measuring & reporting PoS bluetooth design Ad server Ad proxy Ad network Run mobile apps & sites Run app stores Publish ads Distribute / bill 3rd party content (offeck) Run own content stores (ondeck) Run own app stores Core Partner

28. How we work - Sales Process Maybe, return for revised concept More info required YES NO

29. How we work - Signing Process YES NO Maybe, return for revised proposal

30. How we work - Delivery Process YES

31. How we work - Operations Process Campaign finalised Project ended Continue campaign? Go to 9 Revise campaign? Go to 4

32. Project Checklist • Planning • Concept • Budget • Functionalities • Choice of platform • Reporting – what should be measured? • Who does what: • Design • Content (copy, sounds etc) • Services to be integrated • Operations (hosting, support, maintenance, reporting) • Execution • Copy – xml • Graphics – Varies depending on platform, should be defined during the planning phase • API !!! Should be defined before starting