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BABS 502. Lecture 10 March 23, 2011. Today’s Outline. Course Evaluation Contest Criterion Homework Article Discussion Case Studies Pupl Price Forecasting Long Term Care Capacity Planning Concluding Comments. Course Themes. Forecasts are necessary for effective decision making
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BABS 502 Lecture 10 March 23, 2011 (C) Martin L. Puterman
Today’s Outline • Course Evaluation • Contest Criterion • Homework Article Discussion • Case Studies • Pupl Price Forecasting • Long Term Care Capacity Planning • Concluding Comments (C) Martin L. Puterman
Course Themes • Forecasts are necessary for effective decision making • Forecasting, planning and control are interrelated • Forecasts are usually wrong • Quantifying forecast variability is as important as determining the forecast; it is the basis for decision making. • Scientific methods improve forecasting (C) Martin L. Puterman
Course Objectives • To provide a structured and objective approach to forecasting • To provide hands on experience with several popular forecasting methods • To determine the data requirements for effective forecasting • To integrate forecasting with management decision making and planning • To introduce you to some advanced forecasting methods (C) Martin L. Puterman
Remember; Forecasting is NOT a Statistical Topic • Primary interest is not in hypothesis tests or confidence intervals. • Forecasts must be assessed on • the quality of the decisions that are produced • their accuracy (C) Martin L. Puterman
Forecasting Considerations • Short Term vs. Medium Term vs. Long term • One Series vs. Many • Seasonal vs. Non-seasonal • Simple vs. Advanced • One-Step Ahead vs. Many Steps Ahead • Automatic vs. Manual • The role of judgment (C) Martin L. Puterman
Top 10 impediments to effective forecasting 10. Absence of a forecasting function in the organization 9. Poor data 8. Lack of software 7. Lack of technical knowledge 6. Poor data 5. Lack of trust in forecasts 4. Poor data 3. Too little time 2. Not viewed as important 1. Poor data (C) Martin L. Puterman
Scientific Forecasting If you’re not keeping score you are only practicing! (C) Martin L. Puterman
The Forecasting Process - I • Determine what is to be forecasted and at what frequency • Obtain data • Process the data • PLOT THE DATA • Clean the data • Hold out some data • How much? (C) Martin L. Puterman
The Forecasting Process - II • Obtain candidate forecasts • Assess their quality • Determine appropriate accuracy measures • Forecast accuracy on hold out data • Do they make sense? • Do they produce good decisions? • Revise and reassess forecasts • Recalibrate model on full data set • Produce forecasts and adjust as necessary • Produce report • In future - Evaluate accuracy of forecasts (C) Martin L. Puterman
Basic Modeling Concept An observed measurement is made up of a systematic part and a random part Unfortunately we cannot observe either of these. Forecasting methods try to isolate the systematic part. Forecasts are based on the systematic part. The random part determines the distribution shape and forecast accuracy. (C) Martin L. Puterman
Ten rules for data analysis Source: http://robjhyndman.com/researchtips/ Use common sense (and economic theory) Avoid Type III errors (providing the right answer to the wrong question) Know the context Inspect the data KISS (Keep It Sensibly Simple) Make sure your results make sense Understand the costs and benefits of data mining Be prepared to compromise Do not confuse statistical significance with meaningful magnitude Always report a sensitivity analysis
Techniques Covered Smoothing Moving Averages Lowess Running medians Decomposition Exponential Smoothing Level Trend Seasonal Regression With trend and seasonality With explanatory variables With lagged variables With auto-correlated errors ARIMA ACFs and PACFs Stationarity Non-seasonal and Seasonal Pooled methods
Other techniques that can be useful in forecasting For low counts – Poisson regression Low demand products (sales less than 10) “Accidents” For binary outcomes – Logistic Regression Success or Failures Both these methods yield probability distributions on outcomes Counts; P(Xt+1=k) Binary Outcomes; P(Xt+1 = “Success”)
Tomorrow belongs to people who prepare for it todayAfrican Proverb