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How a Media Agency Works

How a Media Agency Works. According to ………. How we roll……. Over 12 stages within our planning process. Media Owners have a role in many stages…. p. Top 10 Tips: Your Agency Relationship. Relationships are key – you never know when you need a favour and vice versa

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How a Media Agency Works

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  1. How a Media Agency Works

  2. According to ……….

  3. How we roll…….

  4. Over 12 stages within our planning process

  5. Media Owners have a role in many stages… p

  6. Top 10 Tips: Your Agency Relationship • Relationships are key – you never know when you need a favour and vice versa • Understand my client’s business rather than just my campaigns- visit website/store at least • We have little time- make sure your meetings can be done in 15 mins with a clear agenda and outcome • Any communication keep short and sharp – we hate big long emails, massive attachments • If your email or phone call isn’t returned don’t be offended- if we see an opportunity we will call back • Contacting clients directly is a big no no- unless its special circumstances • Make sure your speaking to the right people in the agency- use your time to find out any people movements in the agency as they can be revolving doors • Make your proposals are personalised & tailored • Come in with your best offer first time – the age old 3 month negotiation no longer exists • Have the right people in the room always- a team of people isn’t impressive unless they are adding value

  7. Media Briefing / Response templates are your friend

  8. Top 10 Tips: The Media briefing • 1st Step – ideally face to face brief • Make sure they provide all the relevant information- templates are your friend! • Push back on your agencies if the brief isn’t clear!! • Push back on your agencies if you need more time- but be mindful most things are always urgent- but the best responses require time • Provide a quick reverse brief via email to confirm what is needed and response times + requirements • Ask them for a template for you to respond back on- saves them time on re-editing • Presentation day- be organised with room booked, key people in the room, a bit of theatre helps in the sell • Be clear in your recommendation- what you sell we then have to sell back to clients • Leave behinds- copy of presentation, hard copy, USB, copys of mockups • Ask for feedback – immediately and formally

  9. Top 10 Tips: Where you can add value? • Keep me informed of key changes, updates in your media channel • Case studies of what you have done are helpful • Nothing like quick chat- in foyer, at a party, over the phone • Provide me with relevant research, statistics and insights • Tell me what it all means – its the ‘so what?’ that matters to me • Its not just about a % discount – what value can you offer me in your owned/earned channels • What would add value to my next client meeting? • Tickets/ freebies are better tailored to my clients than me • But…if you have anything – its about rewarding my team not me • Innovation…ideas…good thinking are the most valuable things

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