Effective Communication of Evidence in Financial Capability - #WWFSharing

1. WWF webinar 3 Communicating evidence effectively #WWFSharing

2. Welcome! • The webinar will start at 15.05 • Please use this time for a sound check • Raise your hand so that we can see you can hear us #WWFSharing

3. Welcome and introductions Jenny Williams Evaluation & Learning Partner Natasha Kutchinsky Money Advice Service

4. Today’s webinar Welcome and Introductions The webinar is made up of 3 parts: • Communicating results effectively – advice from the ELP • Project presentation • Panel discussion Please send us your questions and comments throughout the session and we will respond to as many as we can. • Please type in your questions and comments #WWFSharing

5. Natasha Kutchinsky Learning and Sharing Webinar – Support from MAS • Interim Senior External Affairs Manager • The Money Advice Service (UK) • www.fincap.org.uk • Natasha.Kutchinsky@moneyadviceservice.org.uk

6. Communicating ‘What Works’

7. Financial Capability The What Works Fund is a critical part of building the evidence base – and helping to make the case – for improving financial capability across the UK. As reports are finalised and quality assured, the Money Advice Service will be developing plans on the best way to build on this evidence to: Demonstrate the benefits of improving financial capability for different groups of people Influence funders to ensure they are funding interventions that work Influence organisations whose work impacts on financial capability so they can develop and improve their work Influence policy makers so that financial capability moves up their agenda We are planning to hold an event in the Autumn to showcase what we have learnt which we hope will feature many of the What Works projects and their insights into what works. Learning and Sharing Webinar

8. What your learning and sharing plans told us want to do • Think about opportunities to reach out to other grantees to build on what you are planning. For example: • If you are planning an event, why don’t you consider partnering with another project – this could help increase impact and share the workload. • If you are writing a blog, press release or doing a podcast of webinar, other projects might have channels like a newsletter or blog where you could promote what you have done. • If you are planning social media activity, other projects are likely to be using social media too – make sure you are following the What Works Fund projects and asking for support on social. • 19 projects doing specific events - including parliamentary roundtables and launch events • 19 want to influence policy by lobbying government (Westminster, devolved governments, and local authorities) • 17 are writing blogs or articles • 15 are sending out press releases or seeking media coverage • 13 are using social media • 10 are creating and sharing visual content – whether infographics, vlogs or animations • 4 want to get articles published in academic journals • 3 podcasts • 3 webinars Learning and Sharing Webinar

9. Financial Capability Learning and Sharing Webinar You can use the What Works Fund monthly newsletter to highlight what you are planning and ask for partners and support. Contact: Fionn.Sharpe@moneyadviceservice.org.uk to get your ask out there.

10. Working together to improve reach and amplify the FinCap message • MAS is developing its plans to launch our findings from the What Works Fund programme in Autumn and we would love you and your project to be part of it. • We will also be using FinCap Week 2018 (12 – 18 November) to showcase What Works and this could be a great opportunity to increase your reach. • In the meantime … • We know some projects won’t be able to wait to talk about their findings. • If that’s you, we want to support you to improve the impact of your work as much as possible. Here’s what we can do … Learning and Sharing Webinar

11. How MAS can support your communications plans

12. Financial Capability If you’re having an event …. Please invite us! We may also be able to provide a speaker – the sooner you let us know, the more likely we can help. We can promote the event in our What Works Newsletter If you’re planning media engagement …. For your press release, if you let us know at least a week in advance, we can: • Provide a supporting quote • Provide standard lines on the What Works Fund and the FinCap Strategy • Sense check it (if that’s helpful) If you have secured broadcast media, we can: • Share lines to take on the What Works Fund • Help promote via our social channels Learning and Sharing Webinar

13. Financial Capability Learning and Sharing Webinar If you’re planning social media activity ….. We can support and share via @FinCapStrategy and LinkedIn. Use #WhatWorksFund Please follow us on twitter and make sure we are following you. Let us know at least 24 hours in advance so that we are geared up to help. If you are writing a blog – or would like to …. We can share on our social channels We can also offer you the chance to write about your project on our FinCap blog (www.fincap.org.uk/blog) which we will promote via our channels, and through our stakeholder newsletter.

14. And a word about Co-Branding • As MAS partners, projects are able to use our ‘Funded by MAS’ branding on your final reports and outputs. • As the What Works Fund is central to the work of the Financial Capability Strategy for the UK, your reports and outputs can also benefit from this using this logo. • Please ask your grant managers for the logos and our guidelines on how to use them.

15. Presentation Title

16. Natasha Kutchinsky Learning and Sharing Webinar – Support from MAS • Interim Senior External Affairs Manager • The Money Advice Service (UK) • www.fincap.org.uk • Natasha.Kutchinsky@moneyadviceservice.org.uk

17. Communicating your evidence effectively:Things to think about Professor Sharon Collard Evaluation & Learning Partner

18. WWF evidence & evaluation in the UK Fincap Strategy #WWFSharing

19. “Dissemination is the process of communicating your research findings to stakeholders so that the evidence can be used to lead to change.” Big Lottery Fund, Good Practice Guide - Dissemination

20. Why disseminate your WWF evidence? • Use your own WWF evidence to: • Raise the profile of your organisation/department/service • Influence your organisation’s priorities, policy & practice • Engage with commissioners and funders to continue, expand, adapt your service • Inform local, regional & national policy makers and practitioners • With MAS and the ELP: • Contribute to national dissemination activity • Help shape UK sector development e.g. discussions with policy makers and influencers • Influence future UK commissioning and funding • To support the UK Financial Capability Strategy • To share learning with the wider fincap community • To shape future fincap delivery • To inform commissioners and funders #WWFSharing

21. What’s the purpose of you dissemination activity? For example: #WWFSharing

22. Target your message and your audience • Know your target audience – do some homework if necessary, find out the right person/people to communicate with • What are their priorities? What are they worried about? How can your evidence help them? • Are there credible messengers who can help spread your message? How can you get them on board e.g. joint event, publish your findings in their newsletter? • Concentrate less on what you want to say and more on what you want your audience to hear #WWFSharing

23. Get your message right • Pitch your information at the right level • Make written work short but not dumb • Go straight to the main point/points • Avoid jargon and assumed knowledge • Include any accessible facts and figures that convey the context or the issue easily. Be clear and concise about the limitations of the findings • For policymakers, include policy recommendations or set out the implications of your evidence • You may only have 30 seconds to get their interest. Be concise, precise, and specific. • Do you have a press or public affairs person? Can they help with messages, branding etc.? #WWFSharing

24. Any questions? Please type in any questions or comments for the presenters in this session and we will read out a selection. • Please type in your questions and comments #WWFSharing

25. Any questions? Please type in any questions or comments for the presenters in this session and we will read out a selection. • Please type in your questions and comments #WWFSharing

26. Prioritising communication messages and results Project presentation

27. A2Dominion Housing Group Communicating Key Findings from the DOSH Project 2017/18 (Debt, Overdraft, Savings Help ) • Dele Ryder (A2Dominion) • Barry Malki (HACT - Housing Associations Charitable Trust) • The Money Advice Service (UK) • www.moneyadviceservice.org.uk • enquiries@moneyadviceservice.org.uk

28. The project: Dosh – financial capability project, providing 121 support through trained Dosh mentors. Started in 2013. A2Dominion, Catalyst Housing, Ealing Council. Grant to expand into new areas: Spelthorne and Oxford; scale up advice and support through digital, with development of new app, and test the effectiveness on struggling and squeezed: 121 support only (Dosh mentors, volunteers, partners) 121 combined with digital (Dosh mentors, partners, Ask David, other digital platforms Digital only Key partners: - Brunel University, Research Partner - Deloitte Digital - HACT (Housing Associations Charitable Trust) Targets: 480 offline 500 online/digital Who we are: A2Dominion Housing Group is one of the UKs largest social housing providers with over 37,000 properties and 60,000 residents across London and the South East. 60% General Needs Social tenants (local authority or housing association) have a higher probability of over-indebtedness than those who rent from a private landlord (29% vs 21%) – MAS 2015 Indebtedness Report Context Communicating Key Findings from the Dosh Project 2017/18

29. Communication and Influence Everyone fits into one of these DISC profiles Credibility & Curiosity DISC + Tailored Communication = Improved Influence Presentation Title

30. BEHAVIOUR BACKGROUND Farah is a single mother living in a rented flat with her two daughters. She works full time in a local shop and earns a living wage. She isn’t happy with her financial situation and constantly worries that she isn’t able to provide thebestfor her daughters. She is however not afraid to face her situation and take steps toimprove. Income • Salary • Child carebenefit Spending • Spends mostof her money on rent, bills andchildcare • Often experiences difficulties incovering all her expenseswith the salaryshehas • Plans her bill payments 2-3 weeksahead • At times forgets to pay her bills when there is too much going on in herlife • Has credit card debt (equaling 1 months salary) whichshepays only minimum paymentsfor Budgeting • Sometimes creates a monthly budget and saves itonher phone, butoften fails to followit Savings • Would liketo save, however, there is rarely any moneyleft in her bank accountat the end of themonth • Any savings that shehas madeinthe pasthavegoneintocovering unexpectedexpenses Personas : Farah GOALS • Make sure her daughters haveeverything theyneed • Be confidentin knowing how to deal with unexpectedexpenses • Feel in control of herfinances • Build up hersavings CHALLENGES • Spare some money to buildsavings • Pay all her bills ontime to avoid unnecessary penalty payments and/or usingoverdraft • Know how to best manage herdebt • Plan her budget and stick to it • Have a plan inplace for whenunexpected expenses comeherway ABOUT 29 yearsold Single 2 daughters aged 4 and 8 Employedfull-time ADVICE& SUPPORT TECHNOLOGYUSE • Tech savvy and uses her year-old smartphoneand laptopevery day • Has broadband and mobileinternet • Uses her phone while on the go to look upinformation,check bank account balance and look up productsonline • When at home prefers to use herlaptop • Looks for adviceand help through online and offlinechannels when feeling overwhelmed with her financialsituation • Open to changing her financial behaviour, butfinds ithard to create newhabits • Has started to see a Dosh mentor to help her become better at managing hermoney DEVICES

31. Communication channels • Project Steering Group • Internal Stakeholders, Staff • Money Advice Service • Research Partners, Brunel University Outcomes • Clear beneficiary groups for engagement • Focus on Farah and Janet • Guidance to staff (Deloitte Digital) Researchinsights Based on the user research 4main personas were identified HIGH 1 • Eleanor • Janet • John • Farah 2 Financial difficulties 4 3 HIGH LOW Tech savviness

32. The Dashboard

33. Ask David

34. Internal communications What did we do? • Articles • Noticeboards • Blogs • Raising awareness to 1,000 staff Outcome • Dosh mainstreamed • Recognised as core delivery Communicating Key Findings from the Dosh Project 2017/18

35. Internal communications Internal Communication What Works Financial Capability Workshop, November 2017 • Dosh findings were a theme through out the day • Newsletter produced, circulated to EMT and x 30 staff • Reviewing our current structure to develop integrated Financial Capability/Wellbeing Team Communicating Key Findings from the Dosh Project 2017/18

36. Research Partner • Brunel University • Produced Progress Report • Complementing A2Dominion Dosh Dashboard • Reports include: - • In-depth evaluation of case studies, staff and participants • Measuring work through pre and post surveys • Outcomes • Three year funding from National Lottery – Ealing, Spelthorne and Brent: £480,000. Findings fed into Southall Let’s Go Sport England bid c 11/12m x 4 years . £400,000 (Catalyst and A2Dominion) fuel poverty bid, Warm Homes, 2nd stage • Piloting Dosh Active with Ealing Half Marathon Communicating Key Findings from the Dosh Project 2017/18

37. Social Media Engagement: sharing results with the wider social housing sector (Housing Associations Charitable Trust) • Particular focus on Community investment, Social Value, Tech etc • Large network of relationships in the sector • Credibility with senior figures and thought leaders Articles • Overview – to give an overview of the project, its importance in generating learning within the sector, and the unique foci • Tech – to demonstrate the benefits of a digital approach as a complementary strand alongside traditional money advice • Impact – to highlight the work being undertaken to study the impact of the project by Brunel University Events • London Money Advice Group – to give an overview of the practical aspects of the project to a group of Money Advice Professionals working across London and the wider area • Institute of Money Advisors Conference – to give an overview of the project in terms of driving learning for the sector to strategic Money Advice professionals Communicating Key Findings from the Dosh Project 2017/18

38. Any questions? Please type in any questions or comments for the presenters in this session and we will read out a selection. • Please type in your questions and comments #WWFSharing

39. Panel discussion Jenny Williams, Louise Scott, Ilana Tyler-Rubinstein Evaluation & Learning Partner Natasha Kutchinsky and Scott Morrison Money Advice Service

40. Voting polls • Poll 1 • What stakeholders/audiences do you plan to target? • Options: • funders/ commissioners, • policymakers, • practitioners, • internal management, • potential partner organisations. #WWFSharing

41. Voting polls • Poll 2 • What communication channels do you plan to use? • Options: • social media (twitter, blogs etc), • press releases/ media appearances/ articles in academic journals, • events, • lobbying, • webinars and/ or podcasts and use of visuals (infographics, vlogs, animations). #WWFSharing

42. Any questions? Please type in any questions or comments for the panel and we will read out a selection or bring you into the discussion if possible. • Please type in your questions and comments #WWFSharing

43. And finally…… Jenny Williams and Louise Scott Evaluation & Learning Partner

44. Closing remarks and next steps • All participants will receive a feedback form. • Slides and a recording of the session will also be made available, as well as a blog post. • Webinar 4 will take place in May (save the date email to follow) – this will focus on legacy and sustainability • Blog: • http://www.fincap.org.uk/blog • Interested in submitting a blog post? • Contact: Ben.Walker@moneyadviceservice.org.uk #WWFSharing