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Cupcake Couture ~ A treat for your closet

Cupcake Couture ~ A treat for your closet . Amy Muehleck, Kelsey Turner, Samantha White. About. Fabulous. Fun. Fashionable. Opened October 10, 2008 Target Market Fashionable Women Ages 20 & above Income $20,000- $100,000 Lifestyle Have children Wear brand names Career women .

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Cupcake Couture ~ A treat for your closet

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  1. Cupcake Couture~A treat for your closet Amy Muehleck, Kelsey Turner, Samantha White

  2. About Fabulous. Fun. Fashionable. • Opened October 10, 2008 • Target Market • Fashionable Women • Ages • 20 & above • Income • $20,000- $100,000 • Lifestyle • Have children • Wear brand names • Career women

  3. Competitors • Mes Ames • Older women • 30 and older • Higher price point • $100 and up • Citizen jeans • Red Berry • Younger age group • Cheaper forever 21—graphic print eliminates older people • Teenagers • Moderately priced apparel • Found Objects • New to selling apparel • Accessories—purses and such • Same price point • No brand loyalty like others because haven’t been around • Upper 30s and above • More moderately priced than Mes Ames

  4. Strengths • High fashion for the women of McMinnville, OR • Use Facebook & emails to notify customers • Offer “Girls Night Out” • Fresh, social atmosphere • Designer Apparel • Michael Stars • Splendid • Matty M • Designer Denim • Hudson • 7 For All Mankind • Paige Premium

  5. Weakness’s • Brick and Mortar only • Shorter hours than most department stores • Limited advertising • One location • Limited market

  6. Opportunities • Expanding to online • Open another location • Increase advertising

  7. Threats • New stores in town “brand stealing” • Economy • Hard on small business’s • Department Store’s • Nordstrom • Nordstrom Rack

  8. Resources • http://www.shopcupcakecouture.com/ • http://www.facebook.com/group.php?gid=127892567236267

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