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PRINCIPLES OF DESIGN

Discover the essential principles of design like alignment, contrast, repetition, rhythm, proximity, proportion, balance, emphasis, and unity.

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PRINCIPLES OF DESIGN

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  1. PRINCIPLES OF DESIGN Principles of AAVTC

  2. Warm Up: What are the Principles of Design? put in Create a new blog titled Warm-Up and today’s date.

  3. Proper alignment in a design means that every element in it is visually connected to another element. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ __ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ A L I G N M E N T _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ __ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Alignment allows for cohesiveness; nothing feels out of place or disconnected when alignment has been handled well.

  4. Alignment on a Page or within a Design !!!

  5. Draw one of these under alignmentExample:

  6. A difference created when elements are placed next to each other Good Contrast in a design can be achieved using elements like color, tone, size, and more This allows the viewers eye to flow naturally

  7. Contrasting Color Contrast in Photography

  8. Draw this under contrast Example:

  9. REPETITION REPETITION REPETITION The action of repeating something that has already been said or written REPETITION REPETITION Repeat a design pattern that has already been established to create consistency within a design or photograph REPETITION REPETITION REPETITION

  10. Repetition can be used to emphasize an idea Andy Warhol- Repetition within his work emphasizes the idea of consumerism and mass production

  11. Repetition as a minimalist Donald Judd Untitled

  12. Use Repetition of shapes or objects to create a pattern Draw one of these as an example of repetition:

  13. Rhythm • Rhythmin design is also called repetition. • Rhythm allows your designs to develop an internal consistency that makes it easier for your customers to understand. • Once the brain recognizes the pattern in the rhythm it can relax and understand the whole design. • Repetition gives a sense of order onto the design. And because of this, repetition attracts attention and prompts customers to investigate further.

  14. PROXIMITY allows for visual unity in a design. Proximity minimizes visual clutter, emphasizes organization and increases viewer comprehension.

  15. If two elements are related to each other, they should be placed close to one another.

  16. We recognize constellations in the sky because of proximity and alignment

  17. Proximity can be how close or far apart 2 elements are from one another.

  18. Draw one of these under Proximity Example:

  19. Proportion Comparative relation between things or magnitudes as to size,quantity, number, etc.; ratio

  20. Proportion and Ratio THE GOLDEN RATIO

  21. Draw this under Proportion Example:

  22. Balance Balance is a psychological sense of equilibrium. In design it is where different elements are equal or in the correct proportions

  23. Draw under examples: Formal Balance In visual images, balance is formal when both sides are symmetrical in terms of arrangement. Informal Balance Balance is informal when sides are not exactly symmetrical, but the resulting image is still balanced

  24. Informal balance is more dynamic than formal balance and normally keeps the learner's attention focused on the visual message.

  25. Asymmetrical/ Normal Right Symmetrical Left Symmetrical

  26. Asymmetrical/ Informal Balance Composition with Yellow, Red, and Blue Piet Mondrian

  27. Used to control what part of the artwork the viewer sees most or most often Emphasis is used to make an element or object stand out in a work of art. Used to control how long a viewer spends looking at each of the different parts

  28. You can put an Emphasis on…. Line COLOR • Size Draw these as an example of Emphasis

  29. Unity & Variety These two elements are always used together Unityor harmony, is achieved in an art composition by using similar elements throughout the work: giving an uncomplicated look to a piece of artwork or sculpture. Variety is the quality or state of having different forms or types, notable use of contrast, emphasis, & difference in size and color.

  30. UNITY & VARIETY There is a use of similar elements yet different patterns and colors

  31. For the fans of games and game design: Unity: similar design of hood/ red sash Variety: different colors, weapons, and extra clothing

  32. Unity: They are all lipstick Variety: Colors of the lipstick

  33. Draw these as an example of Unity and Variety

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