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FHWA RSA Marketing Plan

FHWA RSA Marketing Plan. TRB Annual Meeting January 24, 2007 Presented by: Louisa Ward, FHWA RSA Program Manager. Presentation Overview. Overview of RSA Marketing Plan RSA Outreach Activities Website Materials Recent State Highlights/Successes Upcoming Activities.

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FHWA RSA Marketing Plan

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  1. FHWA RSA Marketing Plan TRB Annual Meeting January 24, 2007 Presented by: Louisa Ward, FHWA RSA Program Manager

  2. Presentation Overview • Overview of RSA Marketing Plan • RSA Outreach Activities • Website Materials • Recent State Highlights/Successes • Upcoming Activities

  3. RSA Marketing Plan Overview • Executive Summary/Introduction • Corporate Philosophy • RSA Mission & Goals • Product Analysis & Benefits/Costs • Situation Analysis, Trends, Demographics • Challenges • Marketing Strategy • Financials & Controls • Implementation and Organization

  4. Ongoing RSA Outreach Activities Identified in RSA Marketing Plan: • RSA Implementation Team • RSA Video • RSA Identity Package (logo, colors) • RSA Presentations • Free Training • Articles, News Items & Reprints • Roads and Bridges, APWA,Public Roads, Focus, and Safety Compass

  5. Ongoing RSA Outreach Activities (cont.) • RSA Peer-to-Peer Brochure & Business Cards • Customizing materials for customers (Arizona specific brochure) • Co-sponsoring conferences/provide speakers/training • (Mid-Atlantic Rural Roads Forum, APWA, AASHTO RSA Peer Exchange, Low Volume Roads, ITE, Urban Streets) • RSA Website Updates

  6. RSA Website Materials (http://safety.fhwa.dot.gov/rsa) Multiple new materials posted: • RSA Guidelines, Prompt Lists • RSA Peer-to-Peer Brochure • Recent Articles • Legal Information • Benefits Information • Training Information • New Link from Safety Home Page

  7. Recent State Highlights • Arizona: • Hired an RSA Manager • Statewide RSA program through Governor’s Traffic Safety Advisory Council RSA Subcommittee • Collaboration with Tribal Governments (Navajo, Tohono O'odham) • Phoenix pedestrian RSA program • FDOT District 7, Florida: • 2-year, $300K HSP-funded contract to select nearly 20 potential RSA tasks • Several Tampa RSAs

  8. Recent State Highlights (cont’d) • Collier County, Florida: • Held RSA of design road • Innovative collaboration: County departments suggested potential existing or planned roadways for RSAs • Idaho: RSAs in Boise • New Hampshire: • NH LTAP hosted the RSA for Locals course • Three towns have volunteered for RSAs: Atkinson, Franklin, and Tamworth

  9. Recent State Highlights (cont’d) • New Mexico: • RSAs and RSA training conducted on DOT/Tribal lands • Pennsylvania: • RSA of six-mile stretch of the State Route 220 corridor • Tennessee: • TNDOT conducting an RSA every two weeks • Utah: • UT LTAP conducted RSA for Locals in Sandy City

  10. Recent State Highlights (cont’d) • Virginia: • Tied $40M to the RSA Program > Require an RSA to access funds for a project • Trained over 100 people in RSAs • RSAs at several intersections along Route 1 • Wyoming: • Division partnered with LTAP to host three one-day RSA training courses • Rural RSAs on existing roads

  11. Road Safety Audits: 2004

  12. RoadSafety Audits: January 2007

  13. Upcoming RSA Activities • RSA National and Regional Conferences (AASHTO RSA TIG) • RSA Case Studies and RSA Tribal Case Studies • RSA Brochures (update & additional) • Database of all RSA trainees • RSA Exhibit • RSA Talking Points • RSA Video – Results Focus • Marketing Plan Evaluation

  14. For More Information Please visit http://safety.fhwa.dot.gov/rsa Louisa Ward, FHWA 202-366-2218 Louisa.Ward@dot.gov

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