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Advertising Appeals

Advertising Appeals. Types of Advertising Appeals. Celebrity Appeal : A famous person appears on behalf of the product. Expert Endorsement : A professional associated with a product type (like a doctor or teacher) recommends a particular brand.

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Advertising Appeals

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  1. Advertising Appeals

  2. Types of Advertising Appeals • Celebrity Appeal: A famous person appears on behalf of the product. • Expert Endorsement: A professional associated with a product type (like a doctor or teacher) recommends a particular brand. • Reward or “Free Gift” Appeal: An ad that offers a reward or a “free gift” to consumers who purchase the product advertised. • Humor Appeal: An ad that makes you laugh to encourage you to buy a product.

  3. Types of Advertising Appeals 2 • The Numbers Game:An ad that uses statistics (like 3 out of 4) to convince you of a product’s value. • Bandwagon Appeal: An advertisement that tries to convince you that “everybody’s doing it” or everyone has a particular product. • Product Comparison:An advertisement that compares one type or brand of product to another. • Emotional/sentimental: An advertisement that appeals to the viewer’s emotions.

  4. Can you identify the type of advertisement used here? Reward or "Free Gift" Appeal

  5. What type of advertisement is this? Expert Endorsement

  6. This ad combines which two advertising appeals? Celebrity Appeal & The Numbers Game

  7. What type of appeal is used in this advertisement? Product Comparison

  8. Name the type of appeal used in this advertisement. Humor Appeal

  9. What type of advertisement is shown here? Bandwagon Appeal

  10. Can you guess the correct type of advertising appeal used here? Celebrity Appeal

  11. Have fun watching the commercials!

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