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Creating an Image

Creating an Image. SWAT 771 Allison Kachala & Rachel Cheng. Brands. BRANDING. Creating a brand Pick a name Make a logo KEEP IT SIMPLE. S. W. A. T. 771. e c h no l Og y. o me n. t. Mi ldreds. d vanc ing. STICK TO YOUR BRAND. Keep it consistent

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Creating an Image

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  1. Creating an Image SWAT 771 Allison Kachala & Rachel Cheng

  2. Brands

  3. BRANDING • Creating a brand • Pick a name • Make a logo • KEEP IT SIMPLE S. W. A. T. 771 e c hno l Og y ome n t. Mi ldreds dvanc ing

  4. STICK TO YOUR BRAND • Keep it consistent • Gradually evolve your brand; don’t make sudden changes

  5. BROADCAST YOUR BRAND

  6. BROADCAST YOUR BRAND • Just like your brand, keep it simple and keep it consistent http://www.facebook.com/FRC771 http://www.twitter.com/FRC771 http://www.youtube.com/frc771 http://swat771.com

  7. BROADCAST YOUR BRAND • Set a tone for your brand • The way you write when you post for your team • You can have fun, but keep it professional • Watch for text talk, spelling, and grammar

  8. PUTTING AN IMAGE TO YOUR IMAGE • “A picture is worth a thousand words” • Pictures help others get a visual of what your team is like • Putting a face to a name

  9. SHARING YOUR PHOTOS http://www.flickr.com/photos/frc771/

  10. CHOOSING A CAMERA • You don’t need a super-expensive camera to take good photos • Use different perspectives and angles to make your photos more interesting

  11. POINT AND SHOOT • http://www.photographyblog.com/articles_best_digital_camera.php Nikon Coolpix S6500 $200 Canon Powershot A4000 IS $100 - $180

  12. HIGHER QUALITY CAMERAS • •If you want to buy a team camera so you have better quality pictures for posters or websites, etc… They are available at many electronics stores such as: • -Staples • -Best Buy • -Future Shop • -Online (The camera brand’s websites)

  13. Canon Entry Level SLR • •The prices can vary between $449.99 – $1049.99 • -Some examples of entry level cameras are: • EOS Rebel T3 with EF-S18-55mm f/3.5- 5.6 IS Kit • -This camera is $449.99 • EOS Digital Rebel T2i with EF-S 18-55mm IS Kit • -This camera is $749.99 • EOS Digital Rebel T5i with EF-S • 18-135mm IS STM Kit • -This camera is $1019.99

  14. Canon Advanced SLR • •Advanced SLR’s are for people who are really involved in photography • •Not recommended for a team for a season’s use • They are very expensive and more complicated than any team needs unless it’s for personal use • •The prices vary between $1119.99 - $1649.99 • •An example is: • EOS 70D with EF-S18-135 IS STM • -This camera is $1649.99

  15. USING DIFFERENT LENSES • •Depending on the type of camera you get there are different lenses which provide different effects. • Some examples are: • -Fish-eye lense • -Wide Angle lense • -Extra Zoom lense • •All of these lenses plus more are quite expensive on their own and are not necessary but are very cool • •The lenses are easy to use and to switch between

  16. Our team camera • •Our team camera is a Samsung Smart Camera NX1000 • •There are interchangeable lenses for this camera including our team’s favorite the Fish-Eye lense

  17. Thank you! SWAT 771 BY: Allison Kachala and Rachel cheng

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