Marketing Plans For 2011

1. Marketing Plans For 2011 People don’t plan to fail, they just fail to plan

2. Our Goal In This Class Designing 1 Funding 2 Promoting 3 Tracking 4

3. Designing Your marketing plan should be a detailed schematic that covers every aspect of your marketing efforts. • What are you passionate or knowledgeable about? • How many prospects are there? • What is the average size account? • Who is the competition? • How much money do you want to make? • What do the carriers want? • How competitive are they? • Who is going to sell it?

4. Funding There will always be costs associated with a marketing plan. Decide up front where the money will come from. • Carriers • Co-op dollars • Direct payment for costs • You need a clear plan with financial projections • Producers • Commission • Direct cost • Mailing lists • Postage • Brochures

5. Promoting How will you spread the word to your target markets to promote your marketing plan? • Internet • Landing Pages • Search Engine Optimization • Webinars • Webcasts • Lunch & Learn

6. Promoting How will you spread the word to your target markets to promote your marketing plan?

7. Tools Coolers Magnetic car signs TV screens Promoting How will you spread the word to your target markets to promote your marketing plan?

8. Promoting How will you spread the word to your target markets to promote your marketing plan? • In Person • Centers of influence • Seminars • Trade Shows • Cold Calls

9. Promoting How will you spread the word to your target markets to promote your marketing plan? • Advertising • Commercials • Newspaper • Professional Magazines • Direct mail

10. Tracking If you don’t keep score then why play the game? It is critical that you have a system to measure your results and profits. • Agency Management System • Spreadsheet • Progress Reports • Open for Questions