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BUSINESS PLANS & MARKETING

BUSINESS PLANS & MARKETING. What I am going to talk about:. Business Plans How Marketing can enable Business Plans. What I am NOT going to talk about:. Tax Planning VAT Planning Cash flow Financial Planning ………see your IFA!. LESSON ONE. CURRENT

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BUSINESS PLANS & MARKETING

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  1. BUSINESS PLANS & MARKETING

  2. What I am going to talk about: • Business Plans • How Marketing can enable Business Plans

  3. What I am NOT going to talk about: • Tax Planning • VAT Planning • Cash flow • Financial Planning • ………see your IFA!

  4. LESSON ONE

  5. CURRENT KNOW WHERE YOU ARE NOW FUTURE DECIDE WHERE YOU WANT TO GO AND HOW YOU CAN ACHIEVE IT • ANALYSIS / RESEARCH • EXTERNAL • Business environment • Market Place / Share • Competition • Suppliers • INTERNAL • Products and Services • Customers • Communication • Sales • Company structure • Management / Team / R&R • STRATEGY / VISION • Marketing + Sales • Product – Place – Pricing – Promotion • The Team • Include and incentivise • Customers • NP to NC = DIVERSIFICATION • EP to EC = GROW & MAINTAIN • NP to EC = NPD • EP to NC = Acquisition • Operations / Technology • Financing • Profit/Loss - Balance Sheet • Cash flow - T/O v Margin • Investment (internal / 3rd party) • Please ask your IFA and/or Bank!!! BUSINESS PLAN STRUCTURE • SWOT ANALYSIS • Strengths and Weaknesses • Opportunities / Threats • Define Your Mission

  6. LESSON TWO

  7. MARKETING – OR PREPARING FOR SALES! "What you are going to sell to whom, when and how you are going to sell it, how much contribution (gross profit) the sales produce, what the marketing cost will be, and what will be the return on investment."

  8. MARKETING – BASIC PLANNING Believed by many to mean the same as advertising or sales promotion, marketing actually means and covers everything from company culture and positioning, through market research, new business/product development, advertising and promotion, PR (public/press relations), and arguably all of the sales functions as well. Marketing is the process by which a business decides what it will sell, to whom, when and how, and then does it. marketing plan - logically a plan which details what a business will sell, to whom, when and how, implicitly including the business/marketing strategy.

  9. LESSON THREE

  10. INTERACTIVE ACRONYM INTERLUDE!

  11. LESSON FOUR

  12. MARKETING & COMMUNICATION “No nonsense with results” Cut out the jargon, do not overcomplicate and always, always understand that it isn’t the chicken or the egg or six of one and half a dozen of the other: BUSINESS STARTS WHEN YOU SELL SOMETHING!

  13. LESSON FIVE

  14. MARKETING – THE FINAL WORD! If you sign up to philosophy that if it isn’t broken don’t try and fix it – please do not attempt to write a business / marketing plan – you will not succeed! IF IT IS NOT BROKEN – MAKE IT BETTER!!!!!

  15. QUESTIONS?

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