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The Modern Jewish Life Cycle Presented by Michele Schwartz, CLCEP @atxmichele

NACE San Antonio. The Modern Jewish Life Cycle Presented by Michele Schwartz, CLCEP @atxmichele michele@themodernjewishwedding.com. Agenda. Tonight, we will cover: The Jewish Life Cycle Market: $ & Sense Do you speak Simcha? You need the answers to these ?… How to $ell to Yenta.

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The Modern Jewish Life Cycle Presented by Michele Schwartz, CLCEP @atxmichele

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  1. NACE San Antonio The Modern Jewish Life Cycle Presented by Michele Schwartz, CLCEP @atxmichele michele@themodernjewishwedding.com

  2. Agenda Tonight, we will cover: The Jewish Life Cycle Market: $ & Sense Do you speak Simcha? You need the answers to these ?… How to $ell to Yenta

  3. Learning Objectives • After tonight, you will be able to: • Prepare an accurate timeline for a Jewish Wedding • Understand up sell opportunities • Market Better to the Jewish Community

  4. Jewish Wedding Ceremony

  5. Importance of Jewish Wedding

  6. Optional pre-ceremony events Groom’s Tish / Kabbalat Panim (day of wedding) Auf Ruf (a week before the blessing) Fasting / Separation (day of wedding)

  7. Bedeken Bedeken means “covering” in Yiddish

  8. Ketubah According to hiddur mitzvah, when a physical object is needed to fulfill a commandment, it should be made as beautiful as possible Ketubah

  9. Chuppah Chuppah

  10. Processional Order Rabbi / Cantor Ushers Best man Groom with Parents Bridesmaids Matron Bride with Parents

  11. Hakafot (circling) Circling/Hakafot: “A woman shall go around a man.” Jeremiah 31:22

  12. Erusin / Kiddushin Betrothal Holiness

  13. Neusin This part of the ceremony begins with the chanting of the Sheva Brachot (Seven Blessings.) Photo courtesy of ShevaBrachot.net

  14. Breaking of the Glass

  15. Yihud Yihud is derived from a Hebrew word which means “one”

  16. Two Important Questions What does kosher mean to your client?

  17. 100% Kosher? Mashgiach? Pareve/Meat/Milk? Plating & Serving

  18. Two Important Questions What time does sunset on Saturday mean to the clergy?

  19. You have a degree in Social Work, right? • How to select the rabbi • Family issues • Interfaith / religious issues • Trends and traditions • Honoring people in the ceremony • Ancillary events

  20. Marketing Opportunities Submit Content Key Words in Blog Posts Clergy Jewish Community Events Big Machers

  21. The Sales Proposal Winning Proposal Not So Much… Grilled Apple and Carmelized Onion Tacos with Cheese and Balsamic Syrup Spanakopita Savory Pastry Filled with Spinach & Feta Cheese Wild Rice Stuffed Mushroom Sesame Seared Tuna Tataki served on wonton with wasabi crema Zuchinni and Potato Latke with Dill Creme Fraiche -Buffet- Pasta Salad With Grilled Salmon, Wilted Greens, Carmalized Shallots, Toasted Almond Slivers, Feta and an Herb Vinaigrette. Hill Country Salad local greens, candied pecans, local chevre and seasonal vinaigrette -Dessert Station- Chocolate Fountain Melted chocolate with apples, pretzel sticks, banana, strawberries, sugar wafer cookies, fortune cookies. Served

  22. Case Study

  23. Q&A

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