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Social EPR Business Vision

Social EPR Business Vision. New Social Models. New Business Models. What. Why. How. Where. When. Who. New Technology Models. Saturday May 21 2011 (Version 0.2). August 6, 1991. 1991 - 2000. Traditional Web Values: Network Effect Share Content Universal Visibility

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Social EPR Business Vision

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  1. Social EPR Business Vision New Social Models New Business Models What Why How Where When Who New Technology Models Saturday May 21 2011 (Version 0.2)

  2. August 6, 1991 1991 - 2000 • Traditional Web Values: • Network Effect • Share Content • Universal Visibility • Anonymous Access

  3. From Information Space to Application Space 2001 - 2010 • Productivity Factors: • 10x Faster • 10x Cheaper • 10x More Reliable

  4. Next Generation Web Sites? Next Wave? 2004 - 2010 • How This Effects Your Business • Increased User Expectation • New Competitive Advantage • Holistic Sales, Marketing and CRM • Businesses Move to Next Generation Web

  5. Productivity Waves New Business Models Productivity (Market Value) The 4th Wave New Social Models Internet Long Tail Facebook Amazon Web 2.0 Twitter PC Apple Mobile HP Silicon Yahoo Network Effect Google Cloud Computing Web eBay Cisco Context Aware Computing Amazon eBusiness Apple Microsoft SaaS IaaS PaaS Xerox Data Center IBM 70s 80s 90s 2011 2006 New Technology Models

  6. The 4th Wave Long Tail Marketing Model – Recurring Transaction Revenue Financial Institutions Individuals Communities Retail Real Estate IT Consumerization – It’s for everyone, simple, affordable, everywhere Search, find the right solution and Just Plug Your Business to it. SaaS (Software as a Service) Same as Electricity, Mobile, TV Pay as you Use Solution is there Don’t need to build it Delivered Through Internet, Mobile or Private Network No More Technology Complexity Visible to Businesses PaaS - (Platform as a Service) Scalable, Reliable, Available, Secure No More Data Center or Computer Room IaaS - (Infrastructure as a Service) Elastic, Cloud, Everywhere on Network

  7. Example Social EPR Ecosystem Corporate Manage Brand Manage Taxonomy Monitoring Business Intelligence Lead Management Modern CRM Digital Brand Space Web, Mobile, Kiosks Branches, Agents Win Businesses More Deposit Value, More Insurance Policies Advertise, Digital LCD Intelligence, Reports Individuals Context Aware Search, Explore (Location, Time, People, Products) Collaborate, Share, Rate Get Trusted Opinion Register in Loyalty Program Receive Promotions, Gift Card Retail Stores Dynamic WebSpace, Email Promotions, Share Inventory Digital Marketing, Get Quotes Multi-Channel, Collaborate Insurance Company Bank PSP 1,000 Agents 500 Branches 50,000 POS 50,000 Retail Stores Merchants 500,000 Public Customers

  8. EPR 4th Wave CoreConcept Adding Human Flavor to Internet Hidden Social Capital in Your Brand View Rate Share Comment Collaborate Create Content People and Their Activities

  9. Next Generation EPR(Adding Human Element to the Web) • Social EPR Core Patterns : • Harnessing Collective Intelligence • Data is the next “Intel Inside” • Innovation in Assembly • Rich User experiences • Software above the level of a Single device • Perpetual Beta • Leveraging The Long Tail • Lightweight Models and Cost-Effective Scalability GlocalSpace Platforms and Applications

  10. Gartner Identifies the Top 10 Strategic Technologies for 2011 • Cloud Computing • Mobile Applications and Media Tablets • Social Communications and Collaboration • Video • Next Generation Analytics • Social Analytics • Context Aware Computing • Storage Class Memory • Ubiquitous Computing • Fabric-Based Infrastructure and Computers Analysts Examine Latest Industry Trends During Gartner Symposium/ITxpo, October 17-21, in Orlando GlocalSpace Platforms and Applications http://www.gartner.com/it/page.jsp?id=1454221

  11. Context Aware Computing for Tiff Current State Keyword Tagging Traditional Content Management Desired State Context Management Cineplex.com can offer features like Google, Netflix, Facebook, IMdb Learn and become smarter as more people use it Understand Contexts like Location, Time, Product, People Offer Contextual Suggestions based on Location, Time, Popularity Real Time Analytics Relationship Management Understands Location, Time, People, Products and manages relationships and popularity based on crowd activity Web Page (Page Zones) Example: Search for “Arthur Toronto” Understands Arthur is a Movie and Toronto is a Location and Returns Theaters in Toronto with Movie Arthur Content (Media) Programs Movies CMS + Custom Development Venues Locations Theaters Flash Audio People Actors Sponsors Image Events Show Times Rich Text

  12. Example Use Case (Holistic Search) Cineplex.com Home Page (Current State) 4 Separated Search boxes reduces usability to Understand Search Context • Suggestion of context and icons • Updates Analytics real time and learns Theaters Movies Products General Text Search Cineplex.com Home Page (Desired State) Holistic and Context Aware Search box (Like Google Search) S _ Scotia bank Theater Salt Context Aware Suggestion Based on Location, Time, User Demographics, Popularity Rank Smith Novel Show 98 (DVD) Gift Saturday April 16

  13. Holistic Touch points Magic Box Appliance Home Entertainment Public Billboards Smart Kiosk Smart Screens Web Portal Mobile Phone

  14. Interactive Bell Lightbox Kiosks 42” Multi-Touch LCD

  15. Moving Social EPR to the Cloud (Save Money and Scale) Cloud Computing Enterprise Hub Integration Fabric WebSpine Retail WebSpine Platform Digital Marketing Foundation Data Warehouse Foundation Mobile and Web Applications

  16. The Process Self-Learning Dynamic Profiling Delivery & Tracking Business Rules • Campaign eligibility Real-time Analytics • Automatic real-time targeting • Likelihood estimation • Collaborative filtering Arbitration • Next Best Offer • Align competing interests • What we know • Historical • Transactional • Demographic • Contextual: • Click Stream • Guided Selling Systems • Other External Sources Real-Time Optimization • 2011: • OLB • bmo.com • ABM • 2012+ • Branch • Customer Contact Centre • IVR • Email • Mobile • BMO Money Logic • Physical Mail “I have a person …” 18 Lead Management

  17. “I have a person with a change in behaviour that suggests a need…” Offer …let me find the best offer to fit this person’s need” “I have an offer… Offer ….let me find a group of people to tell about it.” Historically financial organizations were treating customers as a commodity. Event based communication provides an opportunity to interact with the customers on a reason that is important to the customer, as well as the organization Offer Offer Offer Vs Sources: Forrester, IBM

  18. 2 Corporate Creates a Digital Brand Corporate Creates an Online Brand, Initiates Community Portal and Define Business Taxonomy (e.g. www.newbrand.com) A) Create New Online Brand All administration tasks happen through Internet and online using Super User account defined by local CBS account manager فضای هوشمند دیجیتال نمونه Bank B) Build Digital Online Space and Initiate Community Portal Processor Protected Space Public Space Internet Corporate Users (5-50) C) Define Business Taxonomy, User Accounts, Access Roles Corporate gets brand Internet domain name and maps it to the new “Digital Space” created in CBS Account Dashboard Login تعریف ساختار سازمانی کاربران و سطوح دسترسی ستاد ، مناطق ، شعب نمایندگی ، فروشگاه پایانه پرداخت ، مشتری صاحب کارت پرداخت Users Access the “Online Space” Using Web, Mobile or Public Interactive Kiosks or Screens Branch Branch Users (1000 - 5000) Merchant Store Merchant Users (10K – 20K) Retail Users (20K – 50K) Public Card Holder Tehran $10 - $50 Monthly Fee Per Business Unit (200K – 500K)

  19. 3 Corporate Taxonomy Setup Corporate Setup Branch, Agents, Users, Roles Bank PSP تعریف و تنظیم سیستم توسط کاربران ستاد بصورت سلف سرویس و از طریق اینترنت ISO Branch Agent Merchant Group Create User Accounts Define Access Roles Manage Roles Define Role Groups Access Control Security Setup • Define Organization Hierarchy • Define Groups and Communities • Define Corporate Departments • Define Regional Offices • Setup PSP Accounts • Setup Branch Accounts • Setup ISO Model • Setup Agent Accounts • Setup Merchant Model • Setup Store Model • Setup Channels • Setup Merchant Services • Setup Card Holder Services Merchant Store Analytics Terminal Post Content کنترل سطوح دسترسی بصورت طبقه بندی شده و هماهنگ با تعاریف ساختار سازمانی Broadcast Card Holder Card Holders ISO Setup Agent Setup Merchant Setup Master Account

  20. 6 Public – Card Holder View Search, Explore, Share, Rate, Collaborate in Web, Mobile, Public Kiosks Corporate Brand Logo Ads, Offerings, Content Like, Share List, Links, Rankings Search Chat (7 Online) People Map Suggestion, Recommendation Like, Share Like, Share Services POI Like, Share View and Click Ads, Visit Retail Store Deposit in Branch, Buy Merchandise, Provide Crowd Popularity and Trends

  21. Social EPR (4th Wave) Challenges are the same Production, Distribution, Consumption How to Increase Conversion Rate? Same What, Different How Crowd Your Company Social Media Production Crowd Social Media Broadcasting Distribution TV and Mass Media Internet and Web Self Service through Network Consumption

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