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Samsung Ads – Unboxing the Brilliance Professor of Texas University, Jef I. Richards says, “Advertising is the ‘wonder’ in Wonder Bread” and Samsung not only believes it but worships it. Samsung is the only company in this tech race that spends most of its money on advertisement than any other of its competitors, including Apple. The budget that Samsung consumes for its advertisement is in the double-digit billions and that is believed to be VERY HUGE! VERY! When making ads that go viral, Samsung knows two things only; to attract both smart and stupid and innovation. They exactly know how to sell their product and who to convince. The amazing ads by Samsung don’t just hits your brain but also melts your heart. Advertisement is not just a 2 or 3 minutes short clip presenting you the product, it is a complete process; an investment. These ads inspires you to fall in love with their product. Considering this theory, Samsung’s marketing game is heck strong. Every ad from Samsung comes up with a uniquely dramatic presentation in terms of style and theme. Sometimes Samsung focuses on bashing its competitors – mainly Apple other times it touts the supremacy of its own products bringing up new inspirations and emotions. Talking of Samsung’s epic advertisements, here we present you a few of Samsung’s gold striking ads that can easily be labeled ‘best of Samsung’ yet. Samsung galaxy s8 – Breaking Out Best by far is now the new normal. This time Samsung focuses on the newly introduced features in Galaxy S8 that seemed nearly impossible in recent past; breaking out the boundaries of phone. It
features people of different colors and ages, aspiring different forms of culture, sport and art. Everything breaking out the regular. https://www.youtube.com/watch?v=mKSVpOwB_jU Samsung Gear VR - #DoWhatYouCant Rather taking over obvious hit on Apple or presenting the running features of the phone, Samsung goes into the box of virtual reality this time. The ad features an ostrich’s immersiveSamsungGear VR experience which later encourages him to do the unthinkable. “We make what can’t be made –so you can do what can’t be done.” https://www.youtube.com/watch?v=vEEVu4w5LTE Samsung Galaxy Note 8 – I Love You Samsung’s immensely simple and romantic ad for its new Galaxy Note 8 is truly creative and beautiful. It reminds the audience that technology can still be useful in confessing your love for someone. This ad presents the device’s features such as ‘S pen’ and Live Messages. https://www.youtube.com/watch?v=ERpKo7XZ9yY Samsung India Service –We’ll take care of you, wherever you are Samsung India promises to provide customer services to consumers in far-flung parts of the county. Samsung did purpose-driven marketing in this ad. It is such a heart touching clip in which a Samsung’s CS representative visits to a regional part of India where he cease to find a blind children hostel and the story continues.
https://www.youtube.com/watch?v=n62ea2pSQ20 The evaluation and sophistication of Samsung’s smart phones has carried over to the company’s marketing department. All of its advertisements are a joy to watch.