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Marketing Mix

Marketing Mix . PLACE. Learning Objectives. Understand the importance of where a business sells its product/service Understand the different methods of distribution. Place. Where a product is sold Method of distributing the product. Where?. Linked to location of a business

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Marketing Mix

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  1. Marketing Mix PLACE

  2. Learning Objectives • Understand the importance of where a business sells its product/service • Understand the different methods of distribution

  3. Place • Where a product is sold • Method of distributing the product

  4. Where? • Linked to location of a business • Town, industrial estate, out of town shopping centre? • It depends on the nature of the business • Car manufacturing would locate ………..? • Fashion clothing store

  5. High Street Online Train station Airports Motorway

  6. Methods of Distribution • This is how the producer gets the product to the consumer (end user). • Wholesaler – “middle man” breaking the bulk and sell to smaller retailers (e.g. corner shops) • Regional Distribution Centre – e.g. Ikea has a depot in Peterborough storing all the products • Retailer – the business that sells to consumer

  7. Types of Retailers • Chain stores • Department stores • Hypermarket • Supermarket • Catalogue • Online

  8. Method 1 Producer Consumer How?

  9. Method 2 Consumer Retailer Producer

  10. Method 3 Producer Wholesaler/RDC Retailer Consumer

  11. For each product think of the different ways they can be bought: • Books • Mobile phones • Shoes • Bananas

  12. Best method for distributing: • Laptop • Fizzy drink • Quality Jeans • Farmer selling milk • Selling holidays Give your reasons!

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