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Global Habbo Youth Survey 2009: Brand Insights

Explore the impact of brands on buying decisions, preferred brand types, social function, and favorite brands among youth globally. Get insights on beverages, fast food, mobile phones, consumer electronics, sportswear, and more.

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Global Habbo Youth Survey 2009: Brand Insights

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  1. Australia Global Habbo Youth Survey Brand Update 2009 Firstname Surname – Sulake Corporation Oy

  2. About the Survey • The results in this presentation are based on a global survey that was ran on all the Habbo sites during April 2009. • Globally 112 000 respondents from more than 30 countries participated in the survey. 2884 of these respondents were from Australia. • The survey was a follow-up on the Global Habbo Youth Survey 2008 conducted 18 months prior this study. The aim this time was to gain deeper insight on teens' opinions about brands, and update the brand and media preference results of the GHYS book. • All of the results on favourite brands and media are based on answers written by the respondents in open text fields - no predefined lists of brands were offered, as we did not want to restrict the respondents' choices. Only brands mentioned by at least 10 respondents are shown. • Where possible, the tables indicate how the ranking of the brand has changed since the previous survey. Upward pointing arrows indicate that the brand's ranking has improved, downward pointing ones indicate that it has declined. Arrows pointing sideways mean the ranking has remained the same. If the ranking has changed by more than 5 places, two arrows are shown. If it has changed by more than 20 places, three arrows are shown. Even if the ranking of a brand has not changed, the share of respondents mentioning it may have changed. Sulake Corporation Oy

  3. Opinions about Brands Global Habbo Youth Survey Brand Update 2009 Sulake Corporation Oy

  4. Brands’ Impact on Buying Decisions Sulake Corporation Oy

  5. Preferred Brand Types Sulake Corporation Oy

  6. Social Function of Brands Sulake Corporation Oy

  7. Favourite Brands Global Habbo Youth Survey Brand Update 2009 Sulake Corporation Oy

  8. Beverages and Fast Food Restaurants Top 5 Beverages Top 5 Fast food 1. Coca Cola → 1. McDonald's → 2. Pepsi Cola → 2. KFC → 3. Fanta → 3. Subway → 4. Solo ↑ 4. Burger King → 5. Sprite ↓ 5. Red Rooster → Sulake Corporation Oy

  9. Mobile Phones and Mobile Operators Top 5 Mobile Operators Top 5 Mobile Phones 1. Nokia → 1. Optus 2. LG ↑ 2. Telstra 3. Sony Ericsson ↑ 3. Vodafone 4. Samsung → 4. 3 5. Apple ↑↑ 5. Virgin Comparisons to previous survey not available. Sulake Corporation Oy

  10. Consumer Electronics and Game Consoles Top 5 Consumer Electronics Top 5 Game Consoles 1. Apple 1. Nintendo 2. Sony 2. Sony 3. Nintendo 3. Microsoft 4. LG 5. Microsoft Comparisons to previous survey not available. Comparisons to previous survey not available. Sulake Corporation Oy

  11. Clothes and Sportswear Top 5 Clothing Brands Top 5 Sportswear Brands 1. Jay Jays ↑ 1. Nike 2. Billabong ↓ 2. Adidas 3. Supré ↓ 3. Puma 4. Quiksilver ↑ 4. Skins 5. Element ↑ 5. Runners Comparisons to previous survey not available. Sulake Corporation Oy

  12. Clothing Brands Girls Boys 1. Supré → 1. Billabong → 2. Jay Jays → 2. Jay Jays ↑ 3. Billabong ↑ 3. Quiksilver ↓ 4. Roxy ↓ 4. Element → 5. Target ↑ 5. Nike ↓ Sulake Corporation Oy

  13. Sportswear Girls Boys 1. Nike 1. Nike 2. Adidas 2. Adidas 3. Puma 3. Puma 4. Runners 4. Skins 5. Converse 5. Asics Comparisons to previous survey not available. Comparisons to previous survey not available. Sulake Corporation Oy

  14. Shoes 1. Converse → 2. Nike → 3. Dunlop Volley ↑ 4. DC → 5. Globe ↓ Sulake Corporation Oy

  15. Shoes Girls Boys 1. Converse → 1. Nike → 2. Dunlop Volley ↑ 2. Converse ↑ 3. Nike ↓ 3. DC ↑ 4. DC ↑ 4. Globe ↓ 5. Rabens ↑↑↑ 5. Dunlop Volley ↑ Sulake Corporation Oy

  16. Personal Hygiene and Styling Brands 1. Garnier 2. Lynx 3. Ghd 4. Tresemme 5. Dove Comparisons to previous survey not available. Sulake Corporation Oy

  17. Personal Hygiene and Styling Brands Girls Boys 1. Garnier 1. Lynx 2. Ghd 2. Garnier 3. Tresemme 4. Dove 5. Nivea Comparisons to previous survey not available. Comparisons to previous survey not available. Sulake Corporation Oy

  18. Make-up Brands Girls 1. Maybelline 2. Avon 3. Revlon 4. Covergirl 5. Rimmel Comparisons to previous survey not available. Sulake Corporation Oy

  19. Brands That Are Losing Their Appeal What brands have you gone off lately or no longer like? Girls 1. Supré 2. Billabong Nokia. It used to be the best phone make, but has lately gone downhill. (Girl, 17 yrs.) 3. Bonds 4. Nike Adidas. too cocky don't even know how they are cocky but i just think they are. (Boy, 14 yrs.) 5. Roxy Comparisons to previous survey not available. Sulake Corporation Oy

  20. Favourite Media Global Habbo Youth Survey Brand Update 2009 Sulake Corporation Oy

  21. Favourite TV Programs Girls Boys 1. Neighbours ↑ 1. The Simpsons → 2. The Simpsons ↓ 2. Family Guy → 3. Home And Away ↓ 3. South Park ↑ 4. Family Guy ↑ 4. Two And A Half Men ↑↑↑ 5. Gossip Girl ↑↑↑ 5. NCIS ↑↑ Sulake Corporation Oy

  22. Favourite Magazines Girls Boys 1. Girlfriend → 1. Zoo Weekly → 2. Dolly → 2. K-Zone → 3. Total Girl → 3. Mad ↑↑ 4. Cosmopolitan → 4. Playboy ↑↑ 5. Cleo → 5. WWE Magazine ↓ Sulake Corporation Oy

  23. Other Favourites Global Habbo Youth Survey Brand Update 2009 Sulake Corporation Oy

  24. Favourite Bands and Celebrities Top 5 Bands and Musicians Top 5 Celebrities 1. Paramore ↑↑ 1. Robert Pattinson ↑↑↑ 2. Fall Out Boy ↓ 2. Johnny Depp ↑ 3. Taylor Swift ↑↑↑ 3. Paris Hilton ↓ 4. P!Nk ↑ 4. Zac Efron ↓ 5. Lady Gaga ↑↑↑ 5. Britney Spears ↑↑ Sulake Corporation Oy

  25. Favourite Bands/Musicians Girls Boys 1. Paramore ↑↑ 1. Fall Out Boy → 2. Taylor Swift ↑↑↑ 2. Linkin Park → 3. P!Nk ↑ 3. AC/DC ↑ 4. Fall Out Boy ↓ 4. Coldplay ↑↑ 5. Short Stack ↑↑↑ 5. Green Day ↓ Sulake Corporation Oy

  26. Favourite Celebrities Girls Boys 1. Robert Pattinson ↑↑↑ 1. Paris Hilton → 2. Zac Efron → 2. Johnny Depp ↑ 3. Johnny Depp ↑ 3. Adam Sandler ↑ 4. Paris Hilton → 4. Britney Spears ↑↑ 5. Miley Cyrus ↑↑ 5. Jessica Alba ↓ Sulake Corporation Oy

  27. Favourite Sports Teams 1. Brisbane Broncos ↑ 2. Collingwood FC ↑ 3. Manchester United ↑ 4. Western Bulldogs ↑ 5. Geelong Cats ↑↑ Sulake Corporation Oy

  28. Advertising in Habbo Global Habbo Youth Survey Brand Update 2009 Sulake Corporation Oy

  29. Advertising in Habbo • 38 % of survey respondents in Australia say it's great to have advertising in Habbo. Another 39 % say it's OK. • 61 % say they tell their friends about promotions they have seen in Habbo. 21 % say they do this often. Sulake Corporation Oy

  30. Which advertiser promotion in Habbo have you most enjoyed? Why did you enjoy it? 7/11. This is because the ads while waiting to get into the rooms were fun and exciting to look at, i didn't really get bored of them. (Girl, 14 yrs.) iCoke. u can enter and have a chance to carry the torch in the olympic 2010 winter games i think thats so cool so ive been telling everyone. (Boy, 17 yrs.) Child Line. Well Im going to be honest here, I dont always take much notice of avertisments but the childline has court my attension alot, Its been fun aswell all the competitons e.g. design a room for childline, ive told all my mates about it! Its hard to explain but thats why. (Girl, 13 yrs.) American Idol. There was A LOT of things to do, it's been really fun participating in this competition, I hope it get's brought back again. (Boy, 16 yrs.) Harajuku Lovers. i enjoyed it because i knew before all my friends that don't go on habbo about the new perfume and i bought some (Girl, 15 yrs.) Sulake Corporation Oy

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