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GEOGRAPHIC Intelligence For an Informative and Responsive Bank

GEOGRAPHIC Intelligence For an Informative and Responsive Bank. GEOGRAPHIC INTELLIGENCE is all about using visual power of geography to make informed decisions that will not be possible using the traditional tabular analytical tools.

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GEOGRAPHIC Intelligence For an Informative and Responsive Bank

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  1. GEOGRAPHIC Intelligence For an Informative and Responsive Bank

  2. GEOGRAPHIC INTELLIGENCEis all about using visual power of geography to make informed decisions that will not be possible using the traditional tabular analytical tools. A map is often said to be the equivalence of a thousand words….. What is Location Advantage?

  3. Why GEOGRAPHY?

  4. Over 70% of all strategic decisions a Bank makes has a heavy dependency on Location or Geography. Consider the followings: WHERE are your customers? WHERE should the next Branch or ATM be located? WHEREare your VALUED customers with saving balance above N500,000 living? WHERE are our competitors?

  5. Specific areas of application are: New Branch and ATM site Analysis Bank Network Optimization Customer Management Identification and Targeting Geographic-based Branch & ATM Locator GEOGRAPHIC Intelligence For Banks

  6. Knowing exactly where to place branches and ATMs is arguably the most critical decision a bank will ever make. Using the GEOGRAPHIC INTELLIGENCE, a bank will not only understand where, but also why a location will best serves customers and members. Knowing Where? and Why?

  7. Bank PHB’s Branch List This table shows 17 out of 25 Branches for Bank PHB that STL mapped since 2007. … Now lets apply the GEOGRAPHIC Intelligence on this list and see the remarkable difference…

  8. Bank PHB’s Coverage in Lagos

  9. The next slide shows the extra value that GEOGRAPHIC Intelligence offers over the traditional tabular format

  10. Gap Analysis in Bank PHB’s Coverage Of Lagos

  11. Did you notice those rings? Each ring represents area where Bank PHB is not serving well. Did you see how easy it is to identify these gaps in the coverage area? Now try and identity the same gaps using your traditional tabular format…

  12. STL can produce an interactive coverage map showing the location of the branches of any Bank in Lagos, Abuja, Portharcourt, and Onitsha. Very soon we shall cover the whole Nigeria

  13. If your Bank still depends on row and column spreadsheet in optimizing your branch network, then you are missing some vital points that only GEOGRAPHIC Intelligence can reveal.

  14. Thank you… Do you require a practical demonstration of how GEOGRAHIC Intelligence can benefit your organization? Please contact : Spatial Technologies Ltd 018533497 (Lagos) +447891182559 (UK) info@spatialtechnologiesltd.com www.spatialtechnologiesltd.com

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