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‘Stuff on the ground’. Paddy Smith, editor, Stuff. Introduction. People care about gadgets Home built around entertainment Cars sold on technology Flights are entertainment Middle East is mobile mad Gadget trends are global. The way we live now. Convergence now works
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‘Stuff on the ground’ Paddy Smith, editor, Stuff
Introduction • People care about gadgets • Home built around entertainment • Cars sold on technology • Flights are entertainment • Middle East is mobile mad • Gadget trends are global
The way we live now • Convergence now works • Pocket tech is smarter... • ... and available to all • Small files are portable • No compromise at home • HD is the future
Things just got personal • Portable video has come of age • Huge personal storage space • Larger, better screens • Universal compatibility • Video-on-demand, all the time • Pre-shrunk ‘baby brother’ files
Minding your business • The ‘always on’ lifestyle • Mobile offices are a reality • One global time zone • Versatility versus size • Maximum battery life • No cure-all gadget yet
Joining the dots • The Mafia Boss Principle • Power and connections • Broadband everywhere • We’re Wi-Fi junkies • Price of connection is power • Power is still a problem
Focus on products • iPhone is now the benchmark • One box that works • Competition is influenced • Touchscreens, adaptable UI • Great design
Focus on products • Does it work well? • Will it still be good next year? • Is it sexy?
The ideal product... • ...works really well • ... is easy to use • ... is well specified • ... has an intuitive interface • ... looks great • ... will last one year or more
The way we live from now • New power solutions • Fuel cells • Wireless power • Faster connections • Environmental issues • Green is good
Conclusion • Content is truly personal • Work never leaves us • Power and connections 24/7 • Great design, useful and easy • More, better, nicer • We want it all