‘Stuff on the ground’

1. ‘Stuff on the ground’ Paddy Smith, editor, Stuff

2. Introduction • People care about gadgets • Home built around entertainment • Cars sold on technology • Flights are entertainment • Middle East is mobile mad • Gadget trends are global

3. The way we live now • Convergence now works • Pocket tech is smarter... • ... and available to all • Small files are portable • No compromise at home • HD is the future

4. Things just got personal • Portable video has come of age • Huge personal storage space • Larger, better screens • Universal compatibility • Video-on-demand, all the time • Pre-shrunk ‘baby brother’ files

5. Minding your business • The ‘always on’ lifestyle • Mobile offices are a reality • One global time zone • Versatility versus size • Maximum battery life • No cure-all gadget yet

6. Joining the dots • The Mafia Boss Principle • Power and connections • Broadband everywhere • We’re Wi-Fi junkies • Price of connection is power • Power is still a problem

7. Focus on products • iPhone is now the benchmark • One box that works • Competition is influenced • Touchscreens, adaptable UI • Great design

8. Focus on products • Does it work well? • Will it still be good next year? • Is it sexy?

9. Focus on products

10. Focus on products

11. Focus on products

12. Focus on products

13. Focus on products

14. The ideal product... • ...works really well • ... is easy to use • ... is well specified • ... has an intuitive interface • ... looks great • ... will last one year or more

15. The way we live from now • New power solutions • Fuel cells • Wireless power • Faster connections • Environmental issues • Green is good

16. Conclusion • Content is truly personal • Work never leaves us • Power and connections 24/7 • Great design, useful and easy • More, better, nicer • We want it all

17. Questions?

18. Thank youpaddy@motivate.ae