Impact 2011 – An Executive Overview January 6 th , 2011

Impact 2011 – An Executive OverviewJanuary 6th, 2011

Agenda Executive Summary Program and Tracks Registration Targets Audience Generation Pricing Business Partners Call for Speakers Internal Sponsorships Closing

April 10th – 15th Venetian Hotel, Las Vegas • With over 6,600 attendees expected – this is the all-in-one conference for Business and IT leaders to learn, network and get access to the best experts in the industry • An extensive Technology Program offering over 500 sessions that includes a wide array of implementation success stories, developer education, lectures, workshops, hands-on labs, and networking opportunities • A Forbes sponsored Business Leadership Forum that will offer over 40 sessions for the LOB executive that focuses on the business value and implications of new technology opportunities and leadership development • A state of the art Product Technology Center offering open labs, Meet the Experts sessions and product demos integrating networking, hands-on training and other social learning into a single program • A world class Solution Showcase Center featuring over 130 business partner and IBM exhibitors demoing the latest technology • A dedicated Business Partner Summit focusing on strengthening the IBM partner relationship and enabling over 1,000 business partners on our strategy and rich portfolio • A dedicated Industry Zone in the EXPO plus targeted sessions by industry featuring best practices and specialized demos along with the collective experience of 300+ industry leading experts on site • More than 300+ customer, analyst and thought leader speakers available to share their insights and experience

Taking Impact 2011 to the next level of Success A Powerful integrated cross-IBM conference • Spotlight upcoming IBM Centennial – showcasing IBM’s transformation and how IBM is creating new markets and compelling clients to take action • Feature cross-IBM solutions and provide an excellent forum for demand generation and deal progression for SWG, GTS, STG and S&D • Reinforce the Smarter Planet agenda and IBM Software story Enhanced Content to target a Broader Audience • Sterling Customer Connect event integrated into Impact’s curriculum with over 30 Sterling sessions in the Technical & Business Program plus networking lounge, client advisory council, etc • Major focus on Cloud with a Mini-Main Tent on Day Two led by Robert LeBlanc plus 35 Cloud sessions in the Tech & Business Program, a dedicated Cloud “hands-on lab” at the PTC and a Cloud zone at the EXPO • A new dedicated Marketing Track in the Business Program for marketing professionals who support marketing functions. Expanding the track to include sessions for Unica, Sterling and Coremetrics • A new Cross Channel Commerce & Exceptional Web Experience track featuring sessions on how to deliver more personalized web experiences plus end-to-end cross-channel commerce capabilities • Showcase IBM’s deep industry expertise with over 300 industry leading experts on-site, industry sessions, roundtables, networking reception plus a dedicated Industry Zone on the Solution Showcase floor • A new developer unconference to encourage more active participation from the developer community to build a strong awareness and loyalty for WebSphere offerings Bigger and Better Solution Showcase • Extra 6,000 sq ft for a total of 29,000 sq ft - hosting 79 BP sponsors and 45 IBM peds • More networking opportunities with BP Café, Industry Lounge & Business Agility lounge on EXPO floor

Designed to Deliver Value to theLOBAudience A world-class event that articulates how business leaders can leverage technology to transform their business for increased growth and better business outcomes Address the LOB NEED • To thrive in a highly complex and uncertain market, Business Leaders today need to know how technology can elevate, expand and enhance their business performance and results. • Business Leaders are increasingly turning to technology to navigate complexity and stay ahead in the market – but where do they begin and how do they start? Deliver a Powerful LOB EVENT • Bring together business leaders from around the world to examine the changing nature of our markets and industries while exploring opportunities for driving new growth and delivering results. • Deliver an all-in-one conference where business and IT leaders together discover how interconnecting business strategies and IT technologies are changing the way the world works and creating new opportunities and markets. • A two-day Business Program sponsored byForbes which includes 40 sessions that explore leading tech-enabled trends and discussions on how to increase business efficiency and strategies that rapidly tap into new markets, boost revenue and decrease costs. • Showcase IBM and Clients delivering quantifiable business value and outcomes while spotlighting influential thought leaders and business leading academics at the conference.

Designed to Deliver Value to theTechnicalAudience A world-class event that articulates how technical leaders can leverage technology to transform their business for increased growth and better business outcomes Address the Technical NEED • Apply and leverage proven methodologiesfrom technical experts and discover the best practices and patterns of successful users to achieve higher ROI and IT efficiencies for a wide range of technical investments that include WebSphere,SOA, BPM and Cloud technologies Deliver a Powerful Technical EVENT • A year’s worth of the best technical education in just one week with on-site certifications • Preview to the latest news about new product information and technology advancements • Access to a wide range of Top Level IT Architects, Distinguished Engineers and IBM Fellows plus customers and business partners • Product Technology Center offering practitioner sessions with self-paced labs, Meet the Experts opportunities, plus the opportunity to give feedback to Product Managers on key functionalities needed • In-depth “Mentoring Labs” that include drill downs in to technology features, deployment practices, optimization, etc. • Education on roadmaps and patterns to maximize and accelerate IT success

Designed to Deliver Value by Industry • Key Objectives • Demonstrate the breadth and depth of IBM’s industry expertise • Create a unique opportunity for business and technical leaders to come together and share their growth and transformation success stories within their respective industry Dedicated sessions by Industry • Feature six priority industries: • (1) Banking & Financial Markets (2) Insurance (3) Retail (4) Government (5) Healthcare (6) Telco • Each priority industry will have: • One opening session, followed by two leadership exchange sessions in the Business Program • Over 45 sessions in the Technical Program focusing on implementation success stories by industry • Highlight customer speakers from across all industries worldwide in both programs • Attendees can build their agenda roadmaps by industry Industry Zone on the Solution Showcase Floor • IBM Industry expertise showcased in the Industry Zone with six IBM-led demo peds • Interactive industry scenarios told from the business perspective demonstrating IBM’s value • An industry lounge on the showcase floor for further on-site networking • Spotlight on Business Partners demoing their alignment to IBM’s industry mission Industry Executive Roundtables and Lounges • Seven client invitation only Executive Hosted Roundtables • Hosted by S&D, GBS, and SWG Industry Networking Reception • An elegant exclusive private reception for further networking

Define a Strong Cloud Presence at Impact 2011 • Deliver a Compelling Cloud Agenda • Propose a “Spend a day in the cloud” on Day 2 (Tue, April 12th) • Provide an opportunity for attendees to get the latest education on IBM’s overall cloud computing capabilities which enables them to assess their cloud readiness, develop adoption strategies and identify business entry points • Cloud Mini Main Tent • Cloud Mini-Main Tent on Tuesday morning following the General Session on Day Two • Topic: IBM Private Cloud launch, highlighting IBM pureScale Application System • IBM executive speaker - Robert LeBlanc plus client speaker TBD Program and EXPO Content • Day 3 main tent – “Enterprise Mobile, Cloud and Virtualization Revolutionize the Application Lifecycle” • 35 plus Cloud sessions in the Technology and Business Program • Dedicated Cloud “hands-on labs” at the Product Technology Center • Product Technology Center will host Cloud-specific Meet the Experts and Demonstrations • Inner Circle sessions (had 9 sessions and 2 private Cloud workshops at Impact 2010) • Dedicated Cloud Zone on EXPO – with 8 plus peds IBM Business Partners • IBM Business Partners featuring Cloud solutions (we had 16 Cloud BPs at Impact 2010) • A two hour Cloud Workshop for Partners at the BP Summit on Sunday, April 10th • "Cloud Ready" awards to Business Partners, highlighting unique customer cloud implementations

Developer Unconference Objective • Drive developer audience to attend Impact 2011 • Build stronger awareness, preference and loyalty for WebSphere offerings • Deliver technical content and assets Why an Unconference? • Preferred format recommended by RedMonk, IBM developerWorks team members, IBM WebSphere architects and developers, WebSphere evangelist team • Unconferences are offered at top technical conferences • Encourages more active participation by all attendees and increases peer-to-peer learning Recommended Format • Wiki used to provide method for attendees to sign up and suggest topics for discussion • Sessions posted on white board at Impact with some scheduled sessions and some open grid slots • Attendees vote throughout conference and top sessions are assigned the available rooms • Attendees utilize Social Media outlets to post their thoughts and pictures Promotions • Interactive promotions that extend from the GWC to newsletters, through other brand User Conferences plus viral video clips • Target email reach to core developer audience leveraging Tech Sales, GWC and developerWorks lists • Marketing flyers – Top Five Reasons Developers must attend Impact 2011 • On site promotions with t-shirts and signs • Tweet-ups and polls on GWC

Sterling Commerce at Impact 2011 High-Level Overview • Invite Sterling Customer as Keynote Speaker in Main Tent • Customer & Partner Luncheon followed by Sterling “Mini-Main” Tent • VIP customers included in Sunday Golf Outing • Dedicated Networking Lounge for Sterling Customers and Partners • Sterling Customers to participate in Industry Roundtables and Evening Reception • Sterling to hold Customer Advisory Council on Thursday • Sterling to participate in Press and Analyst Events • Break out Sessions - include 30+ Sterling Sessions in curriculum • Dedicated Pedestals for Sterling in Impact Solution Center • Sterling to participate in the Product Technology Center • Sterling Partners will participate in BP Summit and Sponsorship Packages • Expo Floor: expect roughly 1/3 of partners to sponsor due to overlap • Sterling Execs will participate in Exec 1:1 Meetings • Customer/Partner Attendance: estimated at ~ 300 (40% of 2010 attendance) 10

SOLUTION CENTER 11:00-4:00PM SOLUTION CENTER 11:00-4:00PM SOLUTION CENTER 11:00-2:00PM Breakout Sessions Impact 2011 Conference Agenda at a Glance Opening Session 8:15-10:15am General Session 8:30-10:00am General Session 8:30-10:00am 11:45AM Conference Ends Forbes Business Mini Main Tent 10:45 – 12PM Cloud Mini Main Tent 10:45 – 12PM Registration Opens Sterling Mini Main Tent 2:00 – 3:30PM Business Partner Summit 10:30-5pm Analyst & Press Events 7:00PM- 10PM Special Event 5:00 – 8:00pm Sol. Center Reception 5:30 – 8:00pm Sol. Center Reception 7:00PM-11PM Inner Circle Special Event OPEN Evening Product Tech Ctr. 10:30-5:30pm Product Tech Ctr. 9:00-5:00pm Product Tech Ctr. 9:00-5:00pm Product Tech Ctr. 9:00-5:00pm Product Tech Ctr. 9:00-11:00am

General Session Overview at a Glance Rob High, Jerry Cuomo, Dan Wolfson, Beth Smith, Grady Booch Talent / External Speakers Talent / External Speakers Talent / External Speakers Geoffrey Moore: A Silicon Valley based high technology consultant and author. Best known for his book Crossing the Chasm Katie Linendoll: An Emmy winning TV host focusing on new technologies Comedian: Larry Miller Customers Customers Customers Customer panel: LOB/IT from 1-2 companies Customer multi-media video: interviews w/ LOB/IT/CMO from customer organization/s Potential customers: Travelers, Verizon, Bank NY Mellon, Santander, National Marrow Program, Wells Fargo, United Health Group, Aviva, HSBC SAT Mexico Children’s Hospital Caterpillar ESPN

Forbes Mini Main Tent DAY/TIME: Monday, April 11, 10:45 – 12PM LOCATION: Level 5, Ballroom C/D Link to Forbes Web page Confirmed Confirmed Kick off Forbes Business Leadership Forum Objective Panel Participants: TBD (Suggestions below) Rich Karlgaard, Publisher, Forbes Role: Mini Main Tent Speaker Quentin Hardy, National Editor, Forbes Role: Mixed Panel Moderator Analyst Client(to be decided) Recommendation: Christine Spivey Overby 1) BIO: 2) VIDEO Business Program theme: How do companies achieve both growth and high margins in a hyper-competitive economy? Quentin Hardy will lead the panel to discuss the following themes: • Today's economy has shifted from the Great Recession to the Great Restructuring • Companies have cut and trimmed about all they can • They are now focused on the increasing their sales and market share without sacrificing profit margins • Age of Hyperpersonlization • Empowering Your Allies • Market Relationships, Not Products • Big Trends for the Corporation Business Partner(Ascendant Technology) IBM Exec Recommendation Bruce Anderson, GM of Electronics 1) VIDEO 2) VIDEO 13

Impact 2011 Program Objectives The Premier IBM Conference for Changing the Way Business & IT Leaders Work Optimize for Growth.Deliver Results • Generate leads, develop new business,network with peers and clients. • A compelling insightful agenda for both the IT and LOB attendees • Align content with customer and business partner education and training requirements in addition to market relevant topics • Focus on cross-IBM content to reinforce IBM transformation’s story • Showcase our industry expertise in alignment to Smarter Planet • Enable attendees to build their customized agenda and with several roadmap options by either technology suite, industry, product category or by role • Continued emphasis on clients presenting to clients - More than 300+ customer, analyst and thought leader speakers available to share their insights and experience • Increased focus on the Marketing Professional and highlighting IBM’s CMO Initiative at Impact

Program Structure for Impact 2011 Two Day Business Program &Two-Day Pass ($950) Forbes Business Leadership Forum Technology Program Tracks • Business Innovation and Technology Outlook • Key Strategies for New Growth • Reengineer the Customer Experience • Increase Operational Agility and Dexterity • Mastering the Art of Leadership: Skills to get Ahead • Bringing Science to the Art of Marketing • Drive Business Growth and Optimize Results for your Industry Tracks • Application Infrastructure • Application Development • Connectivity and Integration • Smart SOA • BPM and Decision Management • Cross-Channel Commerce and Exceptional Web Experience • Implementing Industry Solutions for Improved ROI Sterling Commerce content in 30+ dedicated sessions World-class technology and business leaders A new track targeting Marketing Professionals Virtual Curriculum / Roadmaps Roadmaps • Industry Specific • Product Specific • Business Analytics Roadmaps • Cloud • Sterling Commerce • Business & IT Alignment Roadmaps • By Role • Workload Optimization • System z • Appliances Build your agenda by role, industry or specialty area

Forbes Business Leadership Forum

18 Technology Program

19 Technology Program (cont’d)

21 Impact 2011 Targets & GEO Splits *Reflects 7% increase in total registrations YTY. 21

Sales & Cross Brand Targets 22

GEO Targets by LOB and Technical Audience • At Impact 2010 – we enhanced expanded our curriculum and included a new Business Program • The change in program structure attracted a 200% increase in LOB attendance from 2009 to 2010 • LOB attendance to Impact 2010 represented 24% of our client attendance • For Impact 2011 – we plan to continue attract 25% LOB audience to our event Impact 2010 delivered the strongest results to date Achieving $225.3M VLRC – against a target of $182M VLR 118% of target and a 44% increase YTY. 40% of the opportunities identified were “net new”

Planned Activities to drive Audience Gen Web/ Social Media Communications Audience Generation Connecting all efforts to drive registrations

Forbes Audience Gen Launched • Forbes landing page on IBM.com • Email – Save the Date • Newsletter ads • Impact banners on Forbes.com

Impact Social Media Links in All Touches Audience Gen Emails: 5-Touch Cadence & Key Message Each email will be treated as a separate “stream” in Unica 4 Weeks 5 Weeks 3 Weeks 3 Weeks 2 Weeks Touch 1 Dec 13 Impact Apr 10-15 Touch 2 Jan 10 Touch 3 Feb 14 Touch 4 Mar 7 Touch 5 Mar 28 Holidays Early Bird Ends Feb 18 Call for Speakers Closes Jan 7 IT Top 5 Reasons For IT To Attend Will Include Early Bird Early Bird Ends Will include What’s New for IT, Keynote Speakers & Companies Attending Time is Running Out Will include Latest Event Info for IT, Agenda Tool & 2-Day Pass & Company Pass Reminder Same Content as Touch 4 with New Subject Line IT & LOB Early Bird & Call for Speakers Will Include Rates for Early Bird Standard Ed Packs 2-Day Pass LOB Reminder Same Content as Touch 4 with New Subject Line Top 5 Reasons For LOB To Attend Will Include Early Bird Early Bird Ends Will include Forbes Details, Keynote Speakers & Companies Attending Time is Running Out Will include Latest Event Info for LOB, Agenda Tool & 2-Day Pass & Company Pass

Audience Generation Deliverables Available Today • Design Guidelines • Chapter 1 of the Messaging Guide • Early Bird Postcard • Static Web Banners - Various Sizes • Business Card Leave Behind • Top Five Reasons to Attend & /ROI • Letterhead Template • Masters for Symphony & PowerPoint • Impact Save the Date PPT Slide • Notes Email Signature Template • Business Card • Early Bird Postcard • Customizable Flyer Template • Touch 1 email targeted to both IT & Business Coming Soon • 4-Touch Email Stream for IT - (Dec 17 – Mar 11) • 4-Touch Email Stream for Business - (Dec 17 – Mar 11) • Top 5 for Developers - Nov 30 • CIO Flyer - Nov 30 • Business Flyer - Nov 30 • Business Tri-fold - Jan 10 • Post-Event Email Enurture Stream • Why Vegas Flyer • Tips on Gaining Employer Support to Attend • TriFold Brochure for Business • CIO Flyer; Business Flyer; Editable Flyer Shell • Industry Flyers Find links to these audience generation assets and more at Impact 2011 XL Site

Webcast Audience Generation Plan Acquisition Webcasts IT Videocast LOB Webcast • Date: Mid Feb • Topic: Discuss the value of Impact 2011 targeting the IT audience • Speakers: • Felicity Carson: High level overview of Impact, Top 5 reasons to attend & What to expect at the event. • Rob High: 'What's New in' SOA / Connectivity / App Infra / Cloud / BPM. Align technology to tracks/ sessions at Impact. Guaranteed Regs from On24: 115 IBM team will do further promotions to drive increased registrations Call to Action: Get IT professionals to register for Impact • Date: Feb 9th • Topic: Sterling, Cast Iron, ILOG/Lombardi will launch a recorded “Sneak peek” webcast to highlight what their content will be at Impact • Speakers: • ILOG/Lombardi – Brett Stineman, and Maria Elavumka • Cast Iron – Jaime D’Anna, Ken Comee • Sterling – Carolyn Layne and Joel Reed • Q&A: Felicity Carson Using Lotus Live (no cost) Will convert to podcasts Call to Action: Register Now Date: Feb 23 Topic: How to Grow your Business in a Market of Continual Change Speakers: Paul Brunet, VP AIM Marketing Quentin Hardy: National Editor, Forbes Moderator: Stephanie Stahl, Executive Editor at Information week and Techweb Duration: 45 Minutes Registrations: Guarantee 750 Target Audience: Predominately LOB executives Call to Action: Come to Impact and discover more

Marketing and Sales Buddy Program Marketing professionals from Nancy Pearson’s organization have been paired with First Line Sales Managers in WW Websphere to assist sales in driving registrations for Impact 2011. Based on feedback from Impact 2010, Operation Bear Hug and the Marketing Buddy program have been combined into the Marketing and Sales Buddy Program. Marketing Buddies are responsible for: • Answering questions that come from sales with the help of the Impact Event team and/or the Frequently Asked Questions document • Sharing the latest news and updates • Updating their Sales Buddies on recent promotions • Program kicked off in November matching 175 Sales Professionals matched with 114 Marketing Professionals. For more information, please contact Sarah Lee/White Plains/IBM.

Conference Pricing for 2011 32 32 32 32 32 32 32

More About the Company Pass Program Company Pass Program: Many companies are looking for cost effective ways to bring their Business and IT stakeholders together for annual planning workshops and meetings. The Company Pass program allows your company to host a private planning meeting/workshop, as well as receive best in class BPM, WebSphere & SOA education and certification at IMPACT 2011. (#1) Premier Level: $50,000 (35) Full conference passes, private meeting room for one (1) full day at the World Class Venetian Hotel which includes light food & beverages for company attendees. Take advantage of Flight Discounts thru Amex Travel; receive 8% off flights. (#2) Advantage Level: $14,000 (10) Full conference passes and private meeting room for half day at the World Class Venetian Hotel. Take advantage of Flight Discounts thru Amex Travel; receive 8% off flights. (#3) Standard Level: $7,000 (5) Full conference passes plus Flight Discounts thru Amex Travel; receive 8% off flights. Note: Companies that want to purchase five or more full conference passes can receive additional tickets at $1,400/per pass. For more information, send an email to impact11@us.ibm.com 33 33 33 33 33 33

IBM Country Pass Program - Internal IBM Offer Many regions are looking for cost effective ways to bring their sales reps and clients together for annual planning workshops. The IBM Country Pass program allows you and your client to host a private meeting/workshop, as well as receive best in class business and technical education More About the IBM Country Pass Program (#1) IBM Country Pass Grande: $48,500* (30) Full conference passes for your team to allocate to your customers (at least 20) and IBM teams including a private meeting room for 1-full day. (#2) IBM Country Pass Lite: $32,500* (20) Full conference passes for your team to allocate to your customers (at least 15) and IBM teams including a private meeting room for 1-full day. (#3) IBM Country Pass Extra-Lite: $16,500* (10) Full conference passes for your team to allocate to your customers (at least 7) and IBM teams including a private meeting room for half day. Target Audience = Internal IBM Teams *Note: there will be a 10% uplift for ICA Recoveries; Funds will be collected in Q2-11. For more information, send an email to impact11@us.ibm.com 34 34 34 34 34 34 34

Impact delivers value to our Business Partner Community At Impact 2010,.. • Exceeded all targets with over 960 BP’s attending and 67 sponsoring • BP sponsors generated 5,679 leads compared to 2,664 in 2009 – an increase of 113% YTY • Over 600 attended the BP Summit – another first !! • More than 80 BP led sessions and over 20 BP-issued press releases Impact 2011 will deliver new offerings and enhancements for our Partner Community • New turnkey packages include pedestal, signage, lead retrieval scanner, electricity and more • New IBM sponsored video reference and technical whitepaper for top level sponsors (limited time only) • New priority scheduling for breakout session for top level sponsors (limited time only) • New Limited offer...Special IBM Redbook Sponsorship offer for Silver level or above • New advertising options on Smartsite Kiosks and digital signage • Enhanced social networking benefits for all sponsorship levels • Improved networking with Business Partner Café now on the Exhibit Floor • New Business Partner Impact 2011 Marketing Kit available for BPs to promote Impact to their clients • Sponsors receive 25% discount on any new order placed with Global WebSphere Community • BP’s sponsoring other SWG Global conferences in 2011 receive 5% discount on their Impact 2011 sponsorship package*

Business Partner Sponsorship Pricing • Key Points • Early Bird Discount requires purchase by January 28, 2011. • The deadline for applications is March 11, 2011. Applications received after this date are subject to rush charges • Download the BP sponsorship package at this  LINK *Stretch Target

Impact 2011 Business Partner Summit

Business Partner Award Descriptions • Smart SOA AwardThis award recognizes the IBM Business Partner solution that delivers the best SOA based solution which helps customers create sustainable differentiation, achieve agility and realize business value. Using WebSphere Application Infrastructure and Application Integration products as its foundation, the solution must demonstrate exploitation of IBM’s SOA capabilities to solve traditional business challenges in non-traditional ways. • Business Process Management Award • This award recognizes the IBM Business Partner solution that utilizes Business Process Management (BPM) to help customers improve their efficiency, flexibility, and control of their key business processes across the enterprise. The solution should also demonstrate how it discovers insights that enable innovation, provides maximum value of business interactions, and optimizes productivity and resources. • Distributor Excellence Award • The Distributor Excellence Award recognizes High Value-Add Distributors who are leading the charge in building their Business Partners’ ability to leverage IBM SOA and WebSphere software capabilities in creative, leading-edge, exciting ways. • Smarter Decision Management Award • This award recognizes the IBM Partner solution utilizing IBM WebSphere software component(s) that has enabled customers to achieve new levels of smarter decision management through improved planning and scheduling optimization, high-performance visualization, business events or automated risk- and opportunity-based rule decision systems. • Impact 2011 Cloud Award • This award recognizes the IBM Partner that exhibits the most innovative solution that either utilizes WebSphere offerings to deliver that solution via the Cloud, or utilizes WebSphere offerings to create a cloud-based solution delivery of behalf of a customer. The solution should demonstrate the value that WebSphere offerings provided in the solution. • Impact 2011 Best of Show Award • The IMPACT Best of Show Award is specifically for sponsors of the IMPACT Conference – Exhibitor level and above. The award recognizes the best demonstration of a solution that illustrates the unique power of using IBM WebSphere offerings. The solution being demonstrated must be currently offered to customers. Final evaluation takes place at the IMPACT Expo in Las Vegas, Nevada.

A great catalyst forSuccess, is Success When leveraged correctly -- one success story can serve asthe foundation for others Focal Point: Karen McCracken (kmccrack@us.ibm.com) • Why be a Speaker at Impact?: • All accepted customer speakers will receive a complimentary pass (a $2,150 value) * • Networking opportunities with over 6,600 industry experts, press and analysts • Use of the exclusive, pool-side Client Speaker Cabana for meetings • Speaker gift to use on site • A year’s worth of the best technical education in just one week How do I get started? www.ibm.com/impact Click on Call for Speakers * Unless prohibited by your company or restricted per government entity guidelines

Three Easy Steps… Step 1 – Create a speaker Profile • New questions added • Is your success documented in our client references database? • Would you be willing to participate in a video interview while at Impact to create an external case study highlighting your success with IBM solutions? • Please provide the name and email of your IBM sales representative. Step 2 – Add session proposal Deadline: January 7, 2011 Technology (only visible to IBMers) Inner Circle Client Submissions Business Partner Submissions Step 3 – Stand out from the crowd • Highlight your success in implementing innovative solutions that drive real business results

Internal Cross-IBM Sponsorship Offerings & Pricing

Additional Cross-IBM Sponsorship Offerings *Brands can purchase additional sessions in the Technology Program as part of their sponsorship package. Brands can also participate in the “call for speakers” nomination process.

Impact 2011 is Key to SALES SUCCESS 2011 VLRC Target $230M • The Global Impact Conference created the most leads, generated the highest VLR and Win Revenue and achieved the second lowest cost per lead. • Strong results in 2010 overall: $215.6M VLRC; 118% of target and a 46% increase YTY* • Industry: Financial Sector driving $82.3M • AIM across IMPACT: $134.8M VLRC • It’s thenumber one event to bring your client for a complete end-to-end experience • Access to the best business and technical education • View and demo the latest technology • Get hands-on training and certification • Network with others in the same industry • Meet the experts in the business and technical field *As of Sept 2010

YOU have a role in the success of Impact! If you are meeting with a customer… If you are meeting with a partner… • Call for Speakers ends January 7th • Offer applicable pricing promotions • Early bird rate ends February 18th • Offer the Company Pass Program • Review the Top 5 Reasons to Attend • Call for Speakers ends January 7th • Review the benefits of sponsorship • Early bird rate for Sponsorships ends January 28th • Offer the Company Pass Program • Review the Top 5 Reasons to Attend www.ibm.com/impact

Five Days focused on Your Success 570 Technical and Business Sessions More than 1,000 IBM Business Partners Over 310 client speakers presenting their expertise A 93% ‘good to excellent’ satisfaction rating

Quotes from 2010 Interacting with IBM customers at our booth generated solid business leads as well as allowed the RightScale team to solicit direct feedback unique to IBM customers and their needs. –Uri Budnik, RightScale Evangelist IBM’s Impact conference has continuously provided great value to Trident Services. Attending and exhibiting at Impact provides us with exceptional visibility to the executives and sales teams within IBM that work with our product, along with IBM’s customers from a diverse spectrum of industries. -Vanessa Molho, Trident Services, GM Software Sales & Channel Partner Sales “Impact 2010 was a great success! IBM made many new enhancements to the conference this year which added value to us as a business partner sponsor. From improving the format of the Business Partner Summit day to the new layout of the solution center adding different zones and informal seating around the booths and driving more traffic through this area. The industry, business and technology themes in the main tent and breakout sessions hit the mark. Attendance this year was strong. Summa came away with new opportunities both with customers and other partners. What a difference a year makes!” -Betty George, Director of Business Development, Summa Technologies

Impact 2011 – An Executive Overview January 6 th , 2011