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Opportunities and Challenges in Higher Education. “How to be a differentiated player in the higher education space – The SMU example ”. Assoc Prof Annie Koh (PhD in Finance) Vice President, Business Development and External Relations. Discussion Roadmap. Singapore’s Education Pathways
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Opportunities and Challenges in Higher Education “How to be a differentiated player in the higher education space – The SMU example” Assoc Prof Annie Koh (PhD in Finance) Vice President, Business Development and External Relations
Discussion Roadmap • Singapore’s Education Pathways • SMU’s Differentiation in Degree Programs • Linking Curriculum with Industry • Importance of Trade in Singapore • International Trading Institute • ITC • MEC • Linking Research with Industry • IIE example
Singapore’s Education Pathways Industry PhD; Masters Years Undergraduate Degrees SMU, NUS, NTU, SUTD 3/4 1 Diploma Polytechnics Vocational Certificate Institute of Technical Education GCE ‘A’ Level Junior Colleges 2 GCE ‘O’ Level Secondary Education 4 Primary School Leaving Examination (PSLE) Primary Education (Compulsory) 6
Singapore’s Research University Landscape National University of Singapore ~ 25,500 UG Enrolment Established in 1905 Nanyang Technological University ~ 23,000 UG Enrolment Established in 1955 Singapore Management University ~ 8000 UG Enrolment Established in 2000 Singapore University of Technology and Design ~500 UG Enrolment Established in 2010
Unique Characteristics Of SMU Curriculum (breadth + depth) Pedagogy • Holistic Admissions/ Grading International Collabs. Location
Programmes & Students UNDERGRADUATE MASTERS 20| 6| Masters’ Programmes Undergraduate Programmes |841 |21 Masters’ Students Undergraduate Majors |7,298 Undergraduates PhD 7| PhD Programmes |138 PhD Students NOTE: Figures as at 21 Feb 2014
Faculty Composition Lee Kong Chian School of Business School of Accountancy School of Information Systems School of Economics School of Social Sciences School of Law Research Track: 187 faculty (63%) Education, Practice, Lecturers Tracks: 112 faculty (37%) * As at 31st Dec 2012
Broad-based Curriculum A Multi-disciplinary Approach SMU’s Differentiation University Core • University Core (Life Skills) • Analytical Skills & Creative Thinking • Business, Government & Society • Ethics & Social Responsibility • Leadership & Teambuilding • Management Communication • Technology & World Change Course Majors Broadening Courses SMU Curriculum Double Degrees Second Major Career Preparation • Course Majors • Accounting Core • Business Core/Major • Economics Major • Social Science Major • IS Major • Law Core • Broadening Courses • General Education (Arts/Sciences) • Global & Regional Studies • Technology & Entrepreneurship • Career Preparation • Global Exposure – Exchange Programmes, Summer Study • Programmes, Overseas Study Missions • Career Skills • Internships • Community Service 4| Year Programme 36| Courses
UG Highlights • Intake/Enrolment (UG) • 1,955* for AY2012/13 | 7,185 on campus > high quality • Global Exposure • International Exchange Programmes, Study Missions, Overseas Internships, Extended Community Service and Cultural Trips • 77% 100% (targeted by 2017) • Double Degree Second Major • @ 70% with new multidisciplinary major options added for AY2013 *@ August 2012
Multi-Disciplinary Learning • 15 Double Degree combinations • 20 Second Majors public policy & public mgt advanced business technology 70% do a double degree or a second major international & asian studies arts, culture & mgt
Global Exposure Opportunities • International Exchange with • 218 universities worldwide • Summer Study Programmes with • UBC, Canada & Uni. of St Gallen, Switzerland • Overseas Study Missions • Overseas Internships • Overseas Community Service 77%of students went on a global exposure programme in a typical year
Strong Employment Outcomes • Over 90% employment within 6 months of graduation • 60% with job offers before graduation • 62% with multiple job offers Source : 2011 Graduate Employment Survey
UG Highlights - Community Service LAOS Project OpenHearts II, 2011 VIETNAM Project Hue Hope II, 2012 THE PHILIPPINES Project Sparkle 3, 2012
Financial Markets @ SMU Information Systems Practice Outreach & Collaboration Social Sciences Law Knowledge Transfer Multi- Disciplinary Research Economics Accountancy Corporate Governance, Assurance & Risk Mgmt International Economics Business Marketing / Financial Strategy Interface: Investor & Brand Relations Commercial Law Finance & Financial Markets Corporate Reporting & Disclosure Econometrics Institutes, Centres and Labs (ICLs) - Research Statistics Financial Markets AoE ICLs – Education/Practice Globalisation & Global Governance Financial Training Institute Standard Chartered Bank iLab@SMU Software Systems & Prototypes Design of Information Systems, Processes & Services IS Economics, Strategy & Innovation International Trading Institute Institute of Innovation & Entrepreneurship
Global Trade and Singapore Global trade is forecasted to grow an average of 7% each year till 2020. Of this, Asia is expected to account for about 60%, shifting the focus away from Europe and North America, the traditional centres of global trade. Singapore is right in the thick of the action, being strategically located in the middle of key trade flows from Asia, Australia, Europe, the Middle East and the US. Singapore is the Asian home to the top global commodities players across the three key clusters: • Agri-Commodities • Asia Pacific hub for grains, palm oil and sugar • World pricing hub for rubber • Metals & Minerals • Key hub for base metals, iron ore and coal • Energy & Chemicals • Largest oil trading hub and pricing centrein Asia Source: IE Singapore
Global Trade and Singapore [1] IE Singapore[2] Singapore Department of Statistics[3] Statistical Review of World Energy, BP, 2008[4] Special Report on Singapore Part 2, Global Business Reports, 2010
Global Trade and Singapore • Trade is three times of Singapore’s GDP • 55 new global trading companies set up operations in Singapore in 2012 • Employment in the trade sector increased 11% to 13,340 • Offshore trade turnover hit US$1.16 trillion Developing a robust talent pool as part of the trade ecosystem is crucial to strengthening Singapore’s status as a leading global trading hub Source: IE Singapore Annual Report 2012/2013
International Trading Institute (ITI@SMU) In May 2007, a tripartite collaborative effort between SMU, the Singapore government and leading industry players resulted in the setting up of a institute within a university that had specialist focus on international trading. ITI@SMU manages the International Trading Concentration (ITC) and the Maritime Economics Concentration (MEC) • Emirates National Oil Company (Singapore) Pte Ltd • Phillips 66 International Trading Pte Ltd • Shell International Eastern Trading Company • Trafigura Pte Ltd • Vitol Asia Pte Ltd
International Trading Concentration (ITC) Linking Curriculum with Industry International Trading focused programme within the Finance Major designed to groom talent for international trading and its related sectors Co-managed by ITI@SMU and the Lee Kong Chian School of Business Strong support from industry and the Singapore government through International Enterprise Singapore
Learning Beyond the Classroom Local site and company visits Overseas learning opportunities through IndustryStudyMissions Internships with leading companies in the trading & maritime sectors Meetwith captains of industry through various networking events ExcellenceAwardsawarded by Industry Partners to deserving students
ACTIVITIES & EVENTS Industry Events Seminars and Events ITI Industry Speakers Series Site Visit: Glencore Networking Events
INDUSTRY STUDY MISSIONS Industry Study Missions provide ITC students a hands-on experience with commodities and to gain first-hand insight from practitioners across the operational value chain Myanmar (2013): Grains, Sugar, Timber, Trade Facilitation, Trade Finance Indonesia (2013, 2011, 2010, 2008): Coal, Palm Oil, Cocoa Middle East (2012, 2008): Oil & Gas, Steel, Trade Finance India (2012): Palm Oil, Oil & Gas, Grains, Trade Finance China (2011): Oilseeds, Feed, Cotton, Metals Australia (2010): Aluminium, Oil & Gas, Coal, Grains Malaysia (2009): Palm Oil, Rubber, Steel Vietnam (2009): Oil & Gas, Coffee, Tea, Grains, Fisheries
Myanmar Tianjin, Beijing, Lianyungang, Shanghai, China Kakinada, Jamnagar, Mumbai, India Kalimantan, Indonesia Western Australia Malaysia Vietnam UAE & Qatar Dubai
"The basic knowledge from the courses, field trips to refineries/mines/banks during the ISMs, internships are all excellent in giving us a competitive advantage because it not only allows us to have a clear idea on what the industry is about, but allows us to be more focused on what we want to do within the sector.. Geraldine Cheang Class of 2012 Lee Kong Chian School of Business Geraldine (Middle) and her ITC friends at the Westfarmer Premier coal mine site – Industry Study Mission Australia, 2010. Geraldine is currently with Trafigura.
Linking Curriculum with Industry Maritime Economic Concentration (MEC) A maritime-focused programme within the Economics major designed to prepare students for roles in the maritime sector. Co-Managed by ITI@SMU and the School of Economics. MEC has garnered strong support from the Maritime and Port Authority of Singapore (MPA) and Industry Partners • MEC Partners • Pacific Carriers Ltd • Singapore Maritime Institute • Swire Pacific Offshore Operations (Pte) Ltd • WOMAR Logistics Pte Ltd
"The Maritime Economics Concentration has been an enriching experience, in terms of the quality of courses and the experience of the Professors and instructors. The key differentiating factors of the MEC are the opportunities to undergo experiential learning, through non-credit courses and out of classroom learning such as site visits or industry study mission trips. These courses offer important insights into the reality of the industry practices and gives relevance to the classroom knowledge acquired to be put into practice in the commercial world. " Sean Seah Year 3 student School of Economics ITC and MEC Major Sean (right) and his MEC and ITC friends at the PT Bayan mine site – Industry Study Mission Kalimantan, Indonesia, 2013.
SMU’s Area of Excellence (AoE) in Innovation and Entrepreneurship Linking Research with Industry IIE Research Education • Entrepreneurship (BBM) & Technopreneurship (BISM) • MSc Innovation • Joint Programs (IIT, SUTD) • Entrepreneurs-in-Residence • LKY Global Business Plan Competition • Incubation/Accelerator Programmes • USAEI SME Consulting Program • Executive Programmes(IBM, Johnson & Johnson); Wharton-Emory-USC-SMU Joint Innovation Forum; • CME Innovation MasterClass • Global Innovation Panel • Summer Institutes • Doctoral Competition • Doctorate in Innovation • Business Model Innovation • Innovation & Productivity • Global Study on Upstream, Downstream and Midstream Innovation SMU i-Club Practice & Outreach 14 Industry Partners • Shaw Innovation Lecture Series • Seminars/Workshops • Case Studies • Roundtables Translational / Applied Research & Internships
Formed in October 2013 Abbott Laboratories (Singapore) Pte Ltd DBS Du Pont Company (Singapore) Pte Ltd HP Labs Singapore Johnson & Johnson MasterCard Labs Asia, Middle East and Africa MediaCorp Pte Ltd Nestle Singapore (Pte) Ltd OCBC Bank Group OSIM International Ltd Procter & Gamble Starhub Ltd Tata Consultancy Services Asia Pacific Pte Ltd Visa International iCLUB
Raised 10 M in grants for directed programmes Helped 74 teams create start ups Helped them get 3.5 M in grants Helped them get 10.1 M in investments Developed several knowledge assets Book of secrets for entrepreneurial success Innovative Entrepreneurs workbook IP strategy for startups Impact created by SMU 2009 - 2013
Singapore I&E Case studies Evolve Greenpac Innova Technologies Cases A and B Jayashree Industries Quantine Rainmaker Labs SMU IIE knowledge assets for entrepreneurs
SMU’s Technopreneurship track Innovation Course Entre. Study Mission Entre. Course Entre. Internship Final Year Project