Safe Communities in North America Engaging the Corporate Stakeholder

1. Safe Communities in North America Engaging the Corporate Stakeholder Donna Stein-Harris Executive Director, Home and Community Partnerships and Initiatives National Safety Council Safe Communities America March 17, 2008 Merida, Mexico

2. North American Regional Network Network Facilitators Safe Communities Canada(Support and Certifying Center) Safe Communities America(Affiliate Support Center) Current Members Brampton, Ontario, Canada Calgary, Alberta, Canada Rainy River, Ontario, Canada Sault Ste. Marie, Ontario, Canada Brookville, Ontario, Canada Wood Buffalo, Ontario, Canada Omaha, Nebraska, USA Springfield, Missouri, USA Dallas, Texas, USA Anchorage, Alaska, USA

3. Goal To engage businesses in the development and long-term growth of Safe Communities locally and nationally through a commitment to: • Workplace, transportation, home, and community safety • On-going support

4. How do businesses think about safety?

5. Corporate stakeholders understand the positive impact of safety: • On employee health and well-being • On the bottom line • Corporate stakeholders understand that: • A safety management system is core to that success • A safety management system is comprised of three types of elements • administrative and managerial • operational and technical • cultural and behavioral

6. Corporate stakeholders know that safety: • Requires commitment and leadership • Requires both reactive and proactive measures • Requires continuous improvement

7. What does the data tell businesses about safety?

8. Trends - Overall Death Rate Indexes (1992=100) Total U-I death rate* up 18%. * Deaths per 100,000 population.

9. On-The-Job Safety Compared to On-The-Job On-The-Job 146 million workers at risk 4,988 on-the-job deaths 3.7 million disabling injuries $164.7 billion in costs to society Off-The-Job 146 million workers at risk 53,200 worker OTJ deaths 9.4 million worker OTJ disabling injuries $240.3 billion in OTJ costs to society Source: Injury Facts, 2008 Ed.

10. North American Totals • 64,007 Deaths • 14.4 Disabling Injuries • $445.5 Billion in Healthcare Costs Source: Injury Facts, 2005-2006 Ed.

11. Making the Case to Support Safe Communities • What are the points of intersection? • What’s in it for them? • What do we want them to do?

12. Points of intersection with businesses and Safe Communities? Safe Communities have: An infrastructure based on partnership and collaborations, governed by a cross-sectional group that is responsible for safety promotion in their community Businesses have: An infrastructure that is based ona combinedmanagement and employee leadership and a commitment to work together to promote safety

13. Points of intersection Safe Communities have: Long-term, sustainable programs covering both genders and all ages, environments, and situations Businesses have: Operational safety and health programs supported by training and orientation with a high level of motivation

14. Points of intersection Safe Communities have: Programs that target high-risk groups and environments, and programs that promote safety for vulnerable groups Businesses have: Built-in hazard recognition, evaluation, and control for all employees

15. Points of intersection Safe Communities have: Programs that document the frequency and causes of injuries Businesses have: Systems documentation, assessments, audits

16. Points of intersection Safe Communities have: Evaluation measures to assess their programs, processes and the effects of change Businesses have: Evaluation measures and plans for continuous improvement through design and engineering

17. Points of intersection Safe Communities have: Ongoing participation in national and international Safe Communities networks Businesses have: National and international business networks, cultural exchange programs

18. What’s in it for them? • Demonstrates their Corporate Social Responsibility • Receive recognition for their efforts • Reduces healthcare costs • Reduces lost productivity • Reduces pain and suffering for their employees and their families

19. Mutually Beneficial Relationship • Benefits to Corporate Stakeholder • Do the right thing • Keep employees safe at work, home, and community • Good public identity • Increase network and connections • Reduce employee healthcare costs • Benefits to Community • Safer Community • Recognition • Resources • Skill Base/Technical Expertise • Increase network and connections • Bigger draw to expand community

20. What do we want them to do?

21. Contact a Safe Communities Affiliate or Certifying Center, or local Safe Community to express interest in their company’s involvement • Be a member of the Steering Committee • Provide evaluation, data collection, research support • Help to adapt company safety activities/processes to community activities/processes • Provide financial/budgeting guidance • Host a fundraiser

22. Encourage employees and their families to participate in community injury prevention events • Get involved in future injury prevention strategic planning activities • Take active role in injury prevention events and activities • Host training conferences and support international meetings • Encourage other businesses to support Safe Communities • Encourage Safe Community challenge grants • $$$$$$$

23. Travel and Transport – donated cruise to support monthly safety event First Data Corporation – Helped to develop an on-line driver education program Home Instead, Blue Cross Blue Shield – supported elderly falls campaign Children’s Hospital, Bike Rack, and Kohl’s Department Store – supported Cyclefest ConAgra– sponsor of Safety and Health Summit Omaha, Nebraska

24. Anderson Fire Equipment – School and Community Demonstrations about fire Safety Rotary – sponsored safety belt checks Werner Enterprises, Cabellas, Omaha Steaks - $1,000 each to support safety belt campaign Dodge dealer – donated car to support same event Omaha, Nebraska

25. Thank you! Donna Stein-Harris Safe Communities America National Safety Council harrisd@nsc.org