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The Coca-Cola Corporation ’s Market Analysis Report

The Coca-Cola Corporation ’s Market Analysis Report. 组长 李欣亭 组员 徐露艳 赵雨帆 赵清华. T he C oca- C ola Corporation's P roduct S ales. 赵雨帆. The coca-cola ’ s daily consumption has reached about one billion cup . (48%).

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The Coca-Cola Corporation ’s Market Analysis Report

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  1. The Coca-Cola Corporation’s Market Analysis Report 组长 李欣亭 组员 徐露艳 赵雨帆 赵清华

  2. The Coca-Cola Corporation'sProduct Sales 赵雨帆

  3. The coca-cola’s daily consumption has reached about one billion cup.(48%)

  4. The young prefer to choose the Pepsi cola (34%). Meantime, the coca-cola also reached a same level (20%).

  5. Some main psychological factors for consumer’s purchasing

  6. The taste 41% of people think that good taste is the firstprimary factor. The packing 10% of people consider that the packing is very important.

  7. The fame 21% of people think that the main factor leading them to buy one product is the brand. • The emotion It can bring good sentiment and high atmosphere. • The function The drinking has a variety of functions.

  8. Thank you！

  9. The Taste 徐露艳

  10. Classical Unforgettable

  11. The gas The mood The feelings Coca-Cola Pepsi cola

  12. Colorful designs

  13. 1. Be sweeter

  14. 2. Fragrance more durable

  15. 3. multi taste cola Satisfy different customers

  16. 4.Add mineral substance give more energy • take happy home.

  17. To Be NO.1 THANK YOU!

  18. Innovative packaging design —— coca-cola 赵清华

  19. Everything needs nnovaton, especiallyfor the appearance

  20. 1. More humanized ， morecomfortable feel

  21. 2.Constellationlogo

  22. 3. More colorful,more beautiful

  23. Thank you!

  24. Product publicity

  25. Official Website

  26. People seldom try to know our products by the official website, our publicity means must be diverse.

  27. 1. Advertisement 2. Theme Pavilion 3. Theme Competition

  28. 1. Advertisement 2. Theme Pavilion 3. Theme Competition

  29. An impressed advertisement makes people prefer to buy the product !

  30. All-star Cast

  31. Just so so

  32. Whole profit High Cost of Celebrity  Endorsement

  33. creative & humorous

  34. 1. Advertisement 2. Theme museum 3. Theme Competition

  35. Absolute passion Old-line vs The propaganda about the corporate  culture will be more attractive.

  36. We should build the similar museums in most of first-tier cities to show our corporate culture.

  37. 1. Advertisement 2. Theme Pavilion 3. Theme Competition

  38. ★ Gives the corporation infusion of fresh blood ★ A good way to advertise itself

  39. Thank you！

  40. After this discussion, the defects have been presented. We should be braver to face the difficulty in the future. I believe we will lead the market!

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