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Collecting Information. Three Methods People Generally Use Analyze Content ( C ontent Analysis) Ask Questions (Surveys etc.) Observe Behavior (Participant Observation). Collecting Information. Method One Content Analysis Step 1 – Select an Object/Event
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Collecting Information • Three Methods People Generally Use • Analyze Content (Content Analysis) • Ask Questions (Surveys etc.) • Observe Behavior (Participant Observation)
Collecting Information • Method One • Content Analysis • Step 1 – Select an Object/Event • Step 2 – Look for Patterns (Similarities/Differences) • Step 3 – Draw Generalizations Through the Process of Induction
Collecting Information • Method One - Example • Content Analysis • Step 1 – Select newspaper headlines from newspapers across times. • Step 2 – Are there any patterns in headlines looking across time? • Step 3 – Draw Generalizations Through the Process of Induction
Collecting Information • Method One - Example • Content Analysis • Step 1 – Select Newspaper Headlines • Step 2 – Notice way people of color are described varies across time. • Step 3 – Description of people of color is getting more positive across time.
Collecting Information • Method Two • Asking Questions • Step 1 – Select type • Survey • Pre-test/post-test survey • Intensive Interview etc. • Step 2 – Construct indicators • Step 3 – Collect data by asking questions • Step 4 – Analysis data
Collecting Information • Method Two • Asking Questions • Step 1 – Do pre-/post-test surveys • Step 2 – Construct questions to ask about attitudes toward education • Step 3 – Collect questions about attitudes toward education before participation in program and after participation • Step 4 – Use computer program (SAS) to compare differences in attitudes before and after
Collecting Information • Method Three • Participant Observation • Step 1 - Observe behavior • Step 2 – Observe patterns of behavior • Step 3 - Draw Generalizations based on the Process of Induction
Collecting Information • Method Three - Example • Participant Observation • Step 1 – Observe boys and girls playing • Step 2 – Notice that boys play with building blocks and girls play with dolls • Step 3 – Boys play with toys that lead to more achievement oriented activities while girls play with toys that lead to more nurturing oriented activites.
Overall View of Research Process
Contact Information • Dr. Carol Albrecht • Assessment Specialist USU Ext • carol.albrecht@usu.edu • (979) 777-2421