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Providing Effective Answers 24/7 Using EMT Answer. Lougan Bishop Information Systems Assistant & Web Specialist. A little about Belmont University. Comprehensive university located in Nashville, TN Just over 5,000 students with approximately 4,200 undergrads and 800 graduates
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Providing Effective Answers 24/7Using EMT Answer Lougan BishopInformation Systems Assistant & Web Specialist
A little about Belmont University • Comprehensive university located in Nashville, TN • Just over 5,000 students with approximately 4,200 undergrads and 800 graduates • 75 majors and 10 graduate programs • Rapid Growth Phase: Enrollment up 69% since 2000
Challenges Communicating with Students • Everyone wants answers, and they want them now. • Availability after hours and on weekends to answer phone calls • For those looking for answers on a website, website searches don’t always give concise results
EMT Answer and ASK BU? • Available 24/7 • It can intelligently answer questions • If it can’t answer a question, it can submit the question to be answered by a human being • Information can be built upon or removed at any time. • Extremely customizable
A Quick Look at Answer • The Virtual Advisor • Custom Answers • The Knowledge Builder
The Virtual Advisor • Contains the core questions of the Answer system • The questions are always editable. • You can set expiration dates to make sure questions stay up to date
Custom Answers • These are questions and answers you add based on your specific needs • Can be a Key point, this is where a full answer is returned when a question contains a certain keyword. • Can be an FAQ, which is a link added to the bottom of the returned response. This link points to the custom answer. • Can have expiration dates as well.
The Knowledge Builder • Repository of all unanswered questions • Questions can be forwarded within the system or by email to someone who can answer it • Submitted questions can be added to Custom Answers
Reporting in Answer • Know when visitors are using the product • Know what questions your visitors ask the most. • Know what questions are being asked, that you have yet to answer. • Use the rating system and visitor feedback to find out what questions aren’t getting answered satisfactorily.
Helpful Tips • Assign the questions in the Virtual Advisor to different people • Assign questions to the experts in each department: Admissions, Financial Aid, Registrar, etc • Give thoughtful answers to the questions in Virtual Advisor • Don’t just throw in quick short answers, answer the questions as if a student asked the question to you face to face • Avoid just throwing a link to the information on your website
Helpful Tips • Integrate it with your website • Brand it so that it pops out from the rest of the content • Place it prominently on important pages • Pay attention to the feedback you receive • Use feedback and ratings as a way to improve your answers • Check your feedback often • Use the Knowledge Builder • Use those submitted questions to build new custom answers • When you get a lot of submitted questions similar to those in the Virtual Advisor, make sure you answered the Virtual Advisor questions thoroughly.
Helpful Links Belmont Websitehttp://www.belmont.eduAsk BUhttp://www.belmont.edu/prospectivestudents/askbu EMT Users Communityhttp://emtusers.askadmissions.net/Contact Me!bishopl@mail.belmont.edu