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Everything you need to know to successfully build a new home or renovate

Everything you need to know to successfully build a new home or renovate. What the consumer experiences…. Lack of knowledge Going into a project with far less knowledge than their suppliers have Cynicism Feel like they’re always being ripped off Offset of responsibility to the tradie

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Everything you need to know to successfully build a new home or renovate

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  1. Everything you need to know to successfully build a new home or renovate

  2. What the consumer experiences… • Lack of knowledge • Going into a project with far less knowledge than their suppliers have • Cynicism • Feel like they’re always being ripped off • Offset of responsibility to the tradie • Who they don’t trust (based on our anecdotal feedback)

  3. The building / renovation journey

  4. What the consumer experiences… • It’s an exciting time for them • Its something new! • A project to share with family & friends • Planning & Researching • Finding new ideas • Discovering solutions • Choosing products • Expense! • Lots of money involved, the thrill of spending • They’re paying for their dream

  5. So what? • Knowledge Gap = • Trades have more power from the outset • Consumer powerless throughout the process

  6. Snapshot • Requirement • Abrand-agnostic consumer resource • Covering everything related to a new build or renovation • Audience • Consumers, specifically those who are actively involved in a new build or renovation • Timing • Always!....from dreaming to planning to managing

  7. What is build.com.au ? • build.com.au is simply everything about building and renovating • build.com.au provides industry-reviewed information • For the consumer, build.com.au • Uncovers the unknowns of their project • Prompts them to ask questions that they didn’t know they needed to ask • Provides a sounding board to verify claims from their trades people and gives them options to choose solutions that they may not have known were available

  8. Focusing on the Consumer

  9. So, what about plumbing? • We’re not just talking about pipes and taps • Consumers for the most part are interested in the areas where plumbing adds significant value • Kitchen • Bathroom • Roof • Hot Water • Climate Control … these are all live now …. let’s take a look

  10. BUILD.com.au/plumbing

  11. Brand opportunities

  12. Brand opportunities • These consumers, are actively involved in a new build or renovation project – they are the people who you need to be talking to. • Marketing on build.com.au provides you with direct exposure to this important audience while they are actively researching and making decisions about your category: • Reinforce your brand • Talk to an engaged audience • Drive traffic to your own website

  13. Marketing Opportunities • eNewsletters • Industry Blogs • Ask an Expert • Trades Databases • Consumer Calculators • Cross-promotions • Content Syndication • Inspiration Galleries

  14. Next steps • Any questions?

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