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BAI Gender Action Plan

BAI Gender Action Plan. 27 th April 2018 IFI - Spotlight Stephanie Comey. Agenda. BAI Gender Action Plan: Framework Areas of focus Gender Data: Sound & Vision Round 30. Council of Europe Recommendation on Gender Equality in the Audiovisual Sector.

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BAI Gender Action Plan

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  1. BAI Gender Action Plan 27th April 2018 IFI - Spotlight Stephanie Comey

  2. Agenda • BAI Gender Action Plan: • Framework • Areas of focus • Gender Data: Sound & Vision Round 30

  3. Council of Europe Recommendation on Gender Equality in the Audiovisual Sector The Committee of Ministers recommends that the governments of member States: • Review legislation, regulation and policies • Collect monitor and publish data • Support research • Encourage the ongoing development of media literacy • Enhance accountability processes

  4. BAI Gender Action Plan • Aligned to the Council of Europe Recommendation, the National Strategy for Women and Girls 2017-2020, the Equality Act 2014 (Public Sector Duty) • Aligned to the BAI Statement of Strategy 2017-2019: • Theme: Promoting Diversity and Plurality • Strategic Objective: Foster a media landscape that is representative of, and accessible to, the diversity of Irish society • Stated Outcome: • Irish audio-visual media is more diverse in terms of its content and those involved in its production • Key deliverable: A BAI Gender Action Plan!

  5. BAI Gender Action Plan Four key areas to promote greater gender equality in the audiovisual sector • Data Collection and Publication • Supporting Research • Encouraging the development of gender initiatives internally and with all stakeholders • Enhancing accountability processes including monitoring and reporting

  6. 1. Data Collection and Publication: some examples • Sound &Vision: • Applicants for funding now have to outline the gender of the planned Producer, Writer and Director at application stage. • Sound & Vision contractors must now report on the gender of the key creatives roles in order to draw down the final tranche of payment. • Strategic Assessment criteria now includes gender • Commercial Radio Broadcaster Returns requires a gender breakdown of managerial and non-managerial roles within a station, along with salary brackets • Community broadcasters and those interested in a community broadcasting licence must adhere to a 60/40 gender breakdown within their boards.

  7. 2. Supporting Research • Promoting active research on gender equality in the audio-visual sector, particularly relating to equality of access for women to the industry – including leadership roles, representation of women on-screen and on-air, obstacles to participation and general working conditions. Furthermore, the BAI will, where appropriate, regularly publicise the outcomes of such initiatives.   • The BAI will also organise or participate in debates with a view to improving policy and legislation in this area. • The BAI will be seeking partnerships with other bodies but will also conduct standalone research as required.

  8. 3. Encouraging the development of gender initiatives internally, and with stakeholders • A commitment to continue working on delivering training and development initiatives which enable women to increase their representation in the media • A focus on the creative opportunities from Sound & Vision, in addressing gender balance issues both on- and off-screen. This may include: • The delivery of gender awareness training to various BAI audiences: e.g. staff, Sound & Vision external assessors, Board members. For external stakeholders, seek to promote such training as part of network funding initiatives. • The consideration of a special Sound & Vision round on Women’s Stories. This would call for projects across all genres telling women’s stories.

  9. 4. Enhancing accountability processes • The publication of a BAI Gender Action Plan, • Initiatives such as those outlined above will be promoted, published and evaluated for success. • The BAI will seek partnership opportunities with key players such as other public bodies, other funders, broadcasters and other representative bodies in order to further enhance accountability across the industry. • The BAI will include an assessment of the implementation and effectiveness of its Gender Plan within its Annual Report.

  10. BAI Gender Action Plan • Collection of gender data specific to Sound & Vision • Some of the Round 30 results are in!

  11. Sound & Vision: Round 30 Gender Data Total number of applications received: TV producer gender breakdown

  12. Sound & Vision: Round 30 Gender Data Total applications successful: TV Producer

  13. Sound & Vision: Round 30 Gender Data Total applications submitted: TV Writer

  14. Sound & Vision: Round 30 Gender Data Total Successful Applications: TV Writer

  15. Sound & Vision: Round 30 Gender Data Total number of applications submitted: TV Director

  16. Sound & Vision: Round 30 Gender Data Total Successful Applications: TV Director

  17. Thank you for your attention!

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