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由科技創新到創業 – Apple 、 Microsoft

由科技創新到創業 – Apple 、 Microsoft. 沈培輝老師（科管所）. 內容. 創業家 科技創業 ( 成功個案 ) 通用電氣 Apple Microsoft 結論. 創業家. HP (1939 – ) William Redington Hewlett (BSc Stanford, M.EE MIT) David Packard (BA Stanford, M.EE Stanford) Cisco (1984 – ) Leonard Bosack (BA U Penn, Stanford Support Engineer)

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由科技創新到創業 – Apple 、 Microsoft

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  1. 由科技創新到創業–Apple、Microsoft 沈培輝老師（科管所）

  2. 內容 • 創業家 • 科技創業(成功個案) • 通用電氣 • Apple • Microsoft • 結論

  3. 創業家

  4. HP (1939 – ) William Redington Hewlett (BSc Stanford, M.EE MIT) David Packard (BA Stanford, M.EE Stanford) Cisco (1984 – ) Leonard Bosack (BA U Penn, Stanford Support Engineer) Sandy Lerner (MSc Statistics & CS Stanford) 創業家

  5. 創業家 • 1946 ENIAC (Electronic Numerical Integrator and Computer) • John Mauchly (PhD) and J. Presper Eckert (BEng), University of Pennsylvania • Eckert-Mauchly Computer Corporation (1946-1950)

  6. 愛迪生 Thomas Alva Edison (Feb 11, 1847 – Oct 18, 1931) 科技創新 留聲機 電影攝影機 鎢絲燈泡 General Electric (1879 –)

  7. Apple (1976 – ) Steve Jobs Steve Wozniak Ronald Wayne

  8. Apple (1976 – ) 科技創新 • Apple I, II, III (1976) • MOS 65x02 CPU • Apple DOS • Command based

  9. Apple (1976 – ) 科技創新 • Apple Lisa series (1980) • Motorola 68000 CPU • Lisa OS • Graphical User Interface

  10. Apple (1976 – ) 科技創新 • Macintosh (1984) • Motorola 680x0 CPU • Mac OS • Graphical User Interface

  11. Apple (1976 – ) 科技創新 • MacBook, iMac (2005 –) • Intel CPU • Mac OS • GUI

  12. Apple (1976 – ) 科技創新 • iPod Classic, Mini, Nano, Shuffle (2001 –) • ARM architecture CPU • Mac OS • Button control • iTune Store

  13. Apple (1976 – ) 科技創新 • iPod Touch (2007 –) • ARM architecture CPU • Mac OS • Touch screen GUI • iTune Store • iPhone (2007 –) • ARM architecture CPU • iOS • Touch screen GUI • App Store • iTune Store • 3G, WiFi

  14. Apple (1976 – ) 科技創新 • iPad 1, 2, 3, 4, Mini (2010 – ) • CPU – ARM architecture • GPU (Graphical Processing Unit) • iOS • Touch screen GUI • 3G, WiFi

  15. Apple (1976 – ) 科技創新 • iTune Store • App Store • iCloud

  16. Apple Inc Organization Chart 2010

  17. http://developer.apple.com

  18. Apple (1976 – ) 科技創新

  19. Microsoft (1975 – ) Paul Allen and Bill Gates

  20. Microsoft (1975 – ) 科技創新 • 程式語言 • Altair BASIC (1975), Microsoft BASIC, Visual Basic, VBScript • Microsoft Visual C, Microsoft Visual C++, Microsoft Visual C# • Microsoft .NET • Microsoft Windows API

  21. Microsoft (1975 – ) 科技創新 • 應用系統 • Microsoft Word • Microsoft Office • Internet Explorer • Microsoft SQL Server 7.0, 2000, 2005, 2008, 2008 R2, 2012

  22. Microsoft (1975 – ) 科技創新 • 作業系統 • Xenix (Unix like) • MS DOS • Microsoft Windows 1, Windows 2 • Microsoft Windows NT • Windows 3.1x, Windows 9x, Windows 2000, Windows XP, Windows Vista, Windows 7, Windows 8, Windows RT • Windows Home Server, Windows Server 2003, Windows Server 2008, Windows Server 2008 R2, Windows Server 2012 • Windows Phone 7, Windows Phone 8 • Windows RT

  23. Microsoft (1975 – ) 科技創新

  24. Microsoft (1975 – ) 科技創新

  25. Microsoft (1975 – ) 科技創新 • Online Services Division: • Microsoft’s search, portal, advertising and personal communications services, including online information offerings such as Bing and the MSN portals and channels. • Server and Tools Business: • Microsoft infrastructure software, developer tools and cloud platform, including products such as Windows Server, SQL Server, Visual Studio, System Center and the Windows Azure Platform.

  26. Microsoft (1975 – ) 科技創新 • Microsoft Business Solutions: • A portfolio of Microsoft Dynamics products and services, as well as Microsoft Health Solutions. • Microsoft Office Division: • Productivity products and services, including Office, Yammer, Exchange, SharePoint, Lync, Project, Visio, and Microsoft’s speech technology investments.

  27. Microsoft (1975 – ) 科技創新 • Interactive Entertainment Business: • Key entertainment experiences that span gaming, music and video across multiple screens, including Xbox 360, Xbox LIVE, the controller-free Kinect for Xbox 360, and Xbox Music and Video, as well as PC and mobile interactive entertainment.

  28. Microsoft (1975 – ) 科技創新 • Windows Phone Division: • Microsoft software and services for Windows Phones worldwide. • Windows Division: • All Windows businesses, including Windows, Windows Live and Internet Explorer. • Skype: • A division of Microsoft, transforming communications for computers, mobile devices and the connected living room.

  29. Redmond, Washington, USA

  30. Redmond, Washington, USA

  31. http://research.microsoft.com Washington, USA (1991) Cambridge, UK (1997) Herzelia, Israel (2011) Beijing, China (1998) Germany (2003) Cairo, Egypt (2006) Silicon Valley, USA (2001) Mass/, USA (2008) New York, USA (2012) India (2005)

  32. http://developer.microsoft.com

  33. 結論:由科技創新到創業 • 年青時代(國中、高中) • 有相當高的技術(電子電路、電腦)能力 • 有志同道合的朋友(部分成為日後創業伙伴) • 大學時代 • 有能力了解市場的需要(Business opportunities) • 有能力創新科技(如 Baisc, MS DOS) • 有能力創新產品(如 Apple I)

  34. 結論:由科技創新到創業 • 科技創新就如同科學研究 • 重視研究 • 持續學習新技術 • 團隊共同努力 • 不斷的推陳出新 • 企業管理 • 並非創業家工作重點 • 但創業家是有能力做到 • 由管理團隊執行

  35. 結論:由科技創新到創業 • 其他成功個案 • Ford Motor (1903) • Honey (1906) • IBM (1911) • Hewlett-Packard (1939) • Google (1998)

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