SEPTEMBER 2006

1. SEPTEMBER 2006

2. Let’s Examine African American Health • The African-American community suffers disproportionately from heart disease, diabetes, HIV/AIDS, cancer, stroke and infant mortality. As a result, African Americans are more likely to have poor health and to die prematurely. • Studies indicate that health disparities result primarily from poor access to health care and lack of treatment. • The National Cancer Institute identified a number of barriers that minorities experience in receiving health care. • Barriers related to cultural differences • Barriers related to lack of information or education • Barriers related to physical access to health care • Barriers related to financial and insurance systems

3. Health Issues Facing African Americans HEART DISEASE Heart disease is the leading cause of death for all racial and ethnic groups in the United States. Of all the African American deaths in this US in 2001, 33% of the men and 40% of the women died of cardiovascular disease. DIABETES The prevalence of diabetes is 70 percent higher among African Americans than among the general population. One-third of African Americans with diabetes have not been diagnosed. HIV / AIDS As recently as 2000, African Americans and Hispanics accounted for roughly 75 percent of all adult AIDS cases, although they only comprise 25 percent of the U.S. population. African American and Hispanics also make up 81 percent of all pediatric AIDS cases. OBESITY In women, overweight and obesity are higher among members of racial and ethnic minority populations than in white women. Approximately 300,000 U.S. deaths a year currently are associated with obesity and overweight.

4. What’s the Cure? • Reduce the health disparity between the African American community and the general population. • Improve access to culturally relevant information related to health care education, prevention and treatment for minorities. • Better educate members of the African-American community regarding the benefits of prevention and treatment of serious diseases afflicting African-Americans. • Create accountability in the African American community to not accept excuses from loved ones for not seeking health care

5. It all started when… The call to action started in 2002, when Tom Joyner created “Take a Loved One to the Doctor Day.” Through messaging of the Tom Joyner Morning Show, TV One, Radio One, health organizations, religious organizations, civic and community groups and dedicated sponsors…people have responded with positive action! We are asking people to take accountability for their health and the health of someone they care about. Take A Loved One to the Doctor now have events and campaigns in all 50 states, positively impacting more lives than we will ever know! Through the expanded resources of REACH Media, Radio One and TVOne…this program will continue to grow in 2006! .

6. Take a Loved One to the Doctor 2006 As the campaign has grown in the past four years, it has simply outgrown a single day with the important messaging spreading throughout the month of September! This year we will launch “Take A Loved One to the Doctor” in August with special programming opportunities on Radio One stations, on the TV One network and at the Tom Joyner Family Reunion at Walt Disney World with a Family Fitness Festival. As we grow this concept, many new elements have been added to previous the program including a daily, Tom Joyner Morning Show/BAW and Radio One health features, TV One vignettes. As all elements come together, the 2006 program is the largest health initiative targeting African Americans in the United States.