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Community of Practice and Strategy Specifics

Community of Practice and Strategy Specifics. Matthew Forno AANZFTA IP Expert. 20 May 2013, Bangkok, Thailand. IP PE&A Community of Practice and Strategy Project Hosted by the Department of Intellectual Property (DIP) Thailand

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Community of Practice and Strategy Specifics

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  1. Community of Practice and Strategy Specifics Matthew Forno AANZFTA IP Expert 20 May 2013, Bangkok, Thailand

  2. IP PE&A Community of Practice and Strategy Project • Hosted by the Department of Intellectual Property (DIP) Thailand • Supported by the ASEAN-Australia-New Zealand Free Trade Area Economic Cooperation Work Programme (AANZFTA ECWP) Fund • Designed to address Chapter 13, Art 9(5) of the Agreement Establishing the AANZFTA • Second of three proposed IP PE&A projects under the Component Implementation Plan 2

  3. IP PE&A Community of Practice (CoP) • An ongoing professional support network • Established through this workshop • Sustained through relationships • Supported by an online platform – The Online CoP

  4. IP PE&A Strategy • Provides IP Offices with guidance on planning, implementing and evaluating IP PE&A activities for business and creators • Complements existing plans and activities • Provides best practice case studies • Establishes parameters for an IP education campaign and a toolbox of communication resources 4

  5. Key Elements of the Strategy • Objectives • Target Audiences • Communication Messages • Communication Channels • Evaluation Measures • Guidance on Required Communications Collateral • Parameters of an Educational Campaign • Relevant Case Studies to illustrate Best Practice 5

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