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Social Media

Social Media. IST 331 - Olivier Georgeon April 15 th 2010. Examples. Facebook YouTube Myspace Twitter Del.icio.us Digg Etc…. Nominee for Nobel Peace Prize. The Internet was nominated to the Nobel Peace Prize for promoting dialogue, debate and consensus through communication.

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Social Media

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  1. Social Media IST 331 - Olivier Georgeon April 15th 2010

  2. Examples • Facebook • YouTube • Myspace • Twitter • Del.icio.us • Digg • Etc…

  3. Nominee for Nobel Peace Prize • The Internet was nominated to the Nobel Peace Prize for promoting dialogue, debate and consensus through communication.

  4. Why You Should Care • eMarketer estimates by 2011 one-half of all Internet users will use social networking regulary.

  5. Why You Should Care • It’s not just for kids • In 2008, 43% of the U.S. adult population used online social networking at least once a month. That figure will rise to 49% in 2011.

  6. Why You Should Care • It’s still a lot of teens though • 83% of US teens today use social networks

  7. Why You Should Care • Advertising Spend • $2.1 Billion spent on social media in 2008 • $4.1 Billion social media spend by 2011

  8. What is Social Media? • Social Network • User Generated Content (UGC) • Social Bookmarking

  9. Social Network • Online communities of people who share interests and activities, • … or who are interested in exploring the interests and activities of others. • Examples: Facebook, MySpace, LinkedIn, Orkut

  10. User Generated Content (UGC) • Or Consumer Generated Media (CGM) • Defined: Media content that is publicly available and produced by end-users (user). • Usually supported by a social network • Examples: Blogs, Micro-blogs, YouTube video, Flickr photos, Wiki content, Facebook wall posts, Second Life…

  11. Social Bookmarking • A method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata. • Based on communities; • The more people who bookmark a piece of content, the more value it is determined to have. • Examples: Digg, Del.icio.us, StumbleUpon, and Reddit,

  12. Social Media Principles • Who you are • Personalization • Who you know • Brows network • What you do • Generate an activity stream • Share an activity stream • Process an activity stream

  13. Generate an activity stream • Automatic • Google History, Google Analytics • Blog • Micro-blog • Twitter, yammer, identi.ca • Mailing groups • Google groups • Social network tools • Facebook, Digg, FriendFeed

  14. twitter.com Time Why Twitter works? Asking why twitter works?

  15. Facebook.com News / Live Feed Time

  16. plurk.com Time Time There is some semantics

  17. Google Groups Time Time

  18. Share activity stream • Web pages • Twitter, Facebook, friendFeed… • email • Sms • twitter • IM • Twitter… • RSS Feeds

  19. RSS Feed Time List of Items With a time stamp

  20. friendfeed.com Time Aggregate your Life stream From different sources - Twitter - Blog - Facebook - Digg …

  21. Process activity streaming • Overwhelming amount of information • Need for abstraction • Collaborative analysis • Automatic formatting

  22. Netvibes.com RSS Feed aggregation Read

  23. Google Reader RSS Feed aggregation Read

  24. Google share items RSS Feed syndication Read Share

  25. Pipes.yahoo.com Automatic Feed processing: • Advanced Filter • Advanced syndication Time Time Time Abstraction

  26. Modeling process Raw data Find a semantic Infer higher-level symbols Find patterns of interest Analysis Time Activity

  27. Use social mediasto improve your online presence

  28. Tactics for Any Budget • Host a blog • Participate on industry leading blogs and conversations • Host or sponsor a podcast • Host/participate on discussion boards • Try Viral video • Create a group on a social network • Run media on a social network • Add social bookmarking links to your content

  29. Best Practices • Attempt to leverage an existing social networks. • Avoid creating your own network surrounding your brand: • Experiment with creating networks catering to specific audiences or special interests, not brands • Listen and study the community before you enter the discussion • Converse and don’t shout • Be prepared to relinquish control of the brand • Be honest and transparent about your involvement • Learn through experimentation

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