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Energy Drinks

Energy Drinks. Fall 2012 Barrett Larson. Audit Breakdown. Average: 16 Ounce: $3.82 Average: 8.4 Ounce: $2.07. 16oz. $2.41. 16oz. $1.98. 16oz. $2.16. Demographics. Difference across Brands. Red Bull Monster Rockstar Amp Starbucks Private Label Non- Existant. Walmart Deal Harps

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Energy Drinks

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  1. Energy Drinks Fall 2012 Barrett Larson

  2. Audit Breakdown

  3. Average: 16 Ounce: $3.82Average: 8.4 Ounce: $2.07

  4. 16oz. $2.41

  5. 16oz. $1.98

  6. 16oz. $2.16

  7. Demographics

  8. Difference across Brands • Red Bull • Monster • Rockstar • Amp • Starbucks • Private Label • Non-Existant • Walmart • Deal • Harps • Variety

  9. Growth Neighborhood Market Harp’s Weddington

  10. Category Role – Cash Mashine

  11. AD HOC BASE

  12. Changes in Category Depth • Category Growth • Category Role

  13. Growth Neighborhood Market Harp’s Weddington

  14. Facings

  15. Price

  16. GM%

  17. Stocking Rates

  18. Private Label Success • Absent Private Label • National Brand Dominance • New Category • Target

  19. Use Of Space Neighborhood Market Harp’s Weddington

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