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Eco 2

Eco 2. Team Feng Huang Hong Yifan Ban Jung Tae Emiri Shigeoka. Outline. Background Our vision and business model Market Analysis Marketing Strategy Action Plan Financial Statement. Background. 2,300,000,000 plastic bags per year. F orgetful. U nfashionable. Our features.

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Eco 2

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  1. Eco2

    Team Feng Huang Hong Yifan Ban Jung Tae EmiriShigeoka
  2. Outline Background Our vision and business model Market Analysis Marketing Strategy Action Plan Financial Statement
  3. Background 2,300,000,000 plastic bags per year Forgetful Unfashionable
  4. Our features We do! No fashionable eco bag Not remindful enough Lack of recycling system
  5. Our vision Change mind towards environment Sell eco-bags
  6. Executive Summary We sell two kinds of eco-bags made from recyclable materials; (1) Eco bags for mothers and shoppers (2) Eco bags for student organizations and companies
  7. Executive Summary (1) Eco bags for mothers and shoppers with barcodes of point system (2) Eco bags for student organizations and companies with their own logos
  8. Eco-Bag Eco bag × point card system Membership card
  9. How the point system works?Oh point card in Korea Customers can accumulate points and use it just like money Many cooperated stores → pay for the points ・Customer loyalty・Advertisement effect・Get customer information Point card company can get commission from stores
  10. How the point system works?Our e-point system Cooperate with a card company Put the barcodes for point accumulation →Remind people to bring eco bags with barcode →Cut down family budget and saving money
  11. Interview Result (1) 83 % of mothers said they won’t forget to bring eco bags if they have our product.
  12. Interview Result (2) 69% of mothers said they want to buy our e-point eco bag if this service exists.
  13. Executive Summary (1) Eco bags for mothers and shoppers with barcodes of point system (2) Eco bags for student organizations and companies with their own logos
  14. Our website Examples People can design eco-bags for their own use (Choosing materials, size, shapes, colors, designs etc)
  15. Cf. ClubT in Japan
  16. OVAL Eco bag
  17. How we produce and sell Factories
  18. What we use? Recyclable trash (from garbage company) Old clothes (cf. Clothes box in Korea) Used banners (cf. placards collecting company in Korea)
  19. How we design? Generalized for public Customized Student organizations Companies Who designs? For whom? University students New designers
  20. How we produce?
  21. Where we sell? Supermarkets Online
  22. Market AnalysisSegmentation Geographic : Beijing Demographic : Beijing mothers students/organization Behavior : Try to save budget /want to have good image Psychology : Pay back is good /use good image
  23. Market AnalysisTargeting Mothers who wants to save their family budget Student organizations that want to have their original goods or promote their own organization Companies that want to promote themselves as an environment-friendly company
  24. Market AnalysisPositioning The good image of “Environment-friendly company” to youngsters(10~20) and mothers(30~60) Reducing the usage of plastic bags and encouraging people to use eco bags with e-point barcodes
  25. VRIO Analysis High Relatively high Sustainably competitive superiority Relatively low Medium
  26. Start with a small headquarter Value Chain Use computer system to collect customer information Cooperate with students and new designers, model the bag size Margin Collect recycling materials in a low cost Produce by ourselves Build inventory near factories Mouth to mouth, Selling on the internet and on the spot Website and apps for customers to check their points
  27. Marketing Strategies for mothers Advertisements and promotion in supermarkets Using internet web, apps to promote(online point check system) Mouth-to-mouth
  28. Marketing Strategies for companies CSR (corporate social responsibility) is highly considered Focus on companies with high awareness towards environment Heighten our brand images by cooperating with big business conferences and events
  29. Marketing Strategies for students organization and companies Cooperate with fashion magazines - our eco-bags as supplements → popularize - articles about eco-bags - put our advertisement in these magazines
  30. Successful example in Japan 1 These eco-bags (free gift) of the famous Japanese fashion magazines. “Cher” “MARC BY MARC JACOBS”
  31. Successful example in Japan 2 “Anya Hindmarch” Made to deal with environmental problems by a British popular brand Sold in a low price although it is a luxury brand. →Cooperate with Chinese celebrities, famous brands
  32. Digital marketing strategy Affiliate system We’ll pay fees to affiliate websites if their products were bought by visitors from affiliate websites SEO (Search engine optimization) SNS, apps for young people
  33. Action Plan
  34. Projected Income Statements
  35. Estimated sales in the first year
  36. Estimated expenses in the first year
  37. Our Value
  38. Conclusion Sell eco-bags and change people’s behavior and mind towards environment Fashionable eco bag Point card system
  39. Lots of ideas from Korea and Japan → Apply them to Chinese market
  40. Thank you
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