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Global employee engagement

Presentation to: RPI Conference. Presented by: Stephen Humphreys. Date: April 27th 2010. Global employee engagement. “Clearing the frog”. Agenda. Grass Roots at a glance What is global? Drivers behind globalization The Challenges of going global. Grass Roots.

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Global employee engagement

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  1. Presentation to: RPI Conference Presented by: Stephen Humphreys Date: April 27th2010 Global employee engagement “Clearing the frog”

  2. Agenda Grass Roots at a glance What is global? Drivers behind globalization The Challenges of going global

  3. Grass Roots • Grass Roots is the leading and arguably only truly global operator in the performance improvement industry. We help our clients all around the world achieve their business goals by designing and delivering creative programs that influence the attitude and behavior of people with whom they work: Employees, Channel Partners and Consumers.

  4. Grass Roots at a glanceWorldwide leader in Performance Improvement • Privately owned – founded in 1980 • Revenue of $500M + • Profitable, financially stable, no debt, WPP Group associate • Working for over 2,000 client organizations • 134 of the Financial Times Global 500 largest corporations • 79 of the Fortune 500 • 80 of the Financial Times Global 100 brands • Grass Roots owns offices in all the major regions of the word • 27 offices with presence in over 120 countries, 1,000+ employees • Americas, EMEA, APAC

  5. Grass Roots at a glancecont'd • We have scale • 700+ incentive and loyalty based sites • 1,000+ databases • 2,000+ websites • 200k+ email and text/SMS messages a day • 25m+ web hits a month • Five core service disciplines • Communication • Education • Measurement • Rewards • Events

  6. Global footprint

  7. What is global? • The Ideal ‘One organization, most likely with a common brand, operating in all major regions of the world with broadly similar products, services, policies and a common corporate culture’ • Closer to Reality ‘One organization, with a common brand, operating in all major regions of the world but managed on a country or regional basis. Products and services differ significantly by market, policies are country or region centric and cultures are hugely different. Internal communications on a global basis between operating companies and regions is generally poor’

  8. FT global 500 – Representing top 20 countries Source: FT.com - Global 500 by country

  9. 4 M’s Measure M –Mobiles • M – McDonalds • M – Malls • M – Motors

  10. Key Corporate Drivers for launching a global program Cost Control Consistency Fairness

  11. Finding a supplier Controlling regional operating companies Language Contact center support Reward choice Affluence Tax Legals The Challenges of going global

  12. Dividing up the globe North America Latin America (LATAM) including central America and the Caribbean Europe (EMEA), which gets a bit blurred when you include the emerging Eastern European countries and Russia, the Middle East and Africa. Asia Pacific (APAC) reaching from India and China to the West and Australia in the East. This region is vast – it is quicker to fly from London to Mumbai (India) than it is from Australia to Mumbai!

  13. Global reward choices Spain – Jamon France – Fine wines UK - A personal shredder India – A case of fresh mangos South Africa – A bed or refrigerator US – Overall consumer electronics but during the economic crises we saw a boom in demand for luxury pillows

  14. Per Capita Income around the world $ Source: International Monetary Fund, 2009

  15. The Big Mac Index “Burgernomics is based on the theory of purchasing-power parity, the notion that a dollar should buy the same amount in all countries. Thus in the long run, the exchange rate between two countries should move towards the rate that equalizes the prices of an identical basket of goods and services in each country. Our "basket" is a McDonald's Big Mac, which is produced in about 120 countries. The Big Mac PPP is the exchange rate that would mean hamburgers cost the same in America as abroad. Comparing actual exchange rates with PPPs indicates whether a currency is under- or overvalued.” Source: The Economist

  16. The challenges of going global Finding a supplier Controlling regional operating companies Language Contact center support Reward choice Affluence Tax Legals

  17. Thank you Stephen Humphreys President & CEO of Grass Roots 1111 Lincoln Road – Suite 700 Miami Beach, FL 33139 USA Phone:(305) 674 7677 ext. 1616 Email:contactus@grassrootsamerica.com grassrootsamerica.com

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