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Mutual UFO Network. Mission, Goals & Strategy …getting to ACTION. Strategic Planning … is about peeling back the onion. WHY We Exist? – Mission Statement WHAT We Do? – Goals HOW We Do It? – Strategies WHO? WHEN? – Action Plans. MUFON Mission Statement.
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Mutual UFO Network Mission, Goals & Strategy …getting to ACTION
Strategic Planning…is aboutpeeling back the onion • WHY We Exist? – Mission Statement • WHAT We Do? – Goals • HOW We Do It? – Strategies • WHO? WHEN? – Action Plans
MUFON Mission Statement • The Scientific Study of UFOs for the Benefit of Humanity
Definition of Science • sci·ence • The observation, identification, description, experimental investigation, and theoretical explanation of phenomena. • Such activities restricted to a class of natural phenomena. • Such activities applied to an object of inquiry or study. • Methodological activity, discipline, or study: I've got packing a suitcase down to a science. • An activity that appears to require study and method: the science of purchasing. • Knowledge, especially that gained through experience.
MUFON’s Goals • #1 – Investigate UFO Sightingsand collect the data in the MUFON Database for use by researchers worldwide • #2 – Promote Research on UFOs to discover the true nature of the phenomenon, with an eye towards scientific breakthroughs, and improving life on our planet. • #3 – Educate the Publicon the UFO phenomenon and its potential impact on society • #4 – Ensure the Economic Viability of MUFON such that the organization achieves its mission and goals (Internal Use Only)
MUFON’s Goals • #1 – Investigate UFO Sightings • #2 – Promote Research on UFOs • #3 – Educate the Public • #4 – Ensure the Economic Viability of MUFON
MUFON’s Goals & Strategies • Goal #1 – Investigate UFO Sightings • 1a. Have an easy to use investigative process - Jan Harzan • 1b. Build and Staff the Investigator Organization – John Schuessler • 1c. Have an Easy Reporting Interface to the Sightings Database - James Carrion/Jan Harzan
MUFON’s Goals & Strategies • Goal #2 – Promote Research on UFOs • 2a. Create project research teams on energy, travel, communications, abductions, and history – Bob Wood • 2b. Promote a logical approach toward clear goals for the teams - Bob Wood • The Research Teams and Questions to be Answered are: • Where from, why here, who are they? History Team • How do they get here from there? Travel • Where do they get their energy? Energy • Why are they abducting people? Abduction Team • How do they communicate? Communication Team • 2c. Influence key corporations and universities to study the scientific aspects of the UFO Phenomenon (Energy, Propulsion, Culture, etc.) Jan Harzan
MUFON’s Goals & Strategies • Goal #3 – Educate the Public • 3a. Create a PR plan and execute - Judy Orsatti • 3b. Create the MUFON message (sound bites) - Judy Orsatti/Jan Harzan • 3c. Get our message out on Radio & TV - Judy Orsatti • 3d. Create UFO materials to educate schools, service clubs, and the general public – Dave Marler
MUFON’s Goals & Strategies • Goal #4 – Ensure the Economic Viability of MUFON • 4a. Increase Membership – Lin Simpson • 4b. Develop Fundraising to an Art at MUFON – Cliff Clifford • 4c. Change the MUFON Business Model – Tom Whitmore • 4d. Run a Profitable MUFON Symposium – Lin Simpson • 4e. Develop ways to sell our UFO expertise, knowledge and merchandise – Cliff Clifford
Results Achieved • NEW MUFON Website • NEW MUFON Case Management System • Pandora Project underway • NEW Symposium Proceedings CD Created 1969-2004 • NEW MUFON Journal CD Created 1969-2004 • Financially Successful Symposium in 2004 • MUFON Message Created “What MUFON Knows to be TRUE” • “MUFON Files Declassified” TV show under development • Proactive Press Coverage happening NOW • NEW MUFON Membership System Proposed
What MUFON knows to be true…after 36 years of research • UFOs ARE REAL – “We are NOT alone” • Our Universe is TEEMING with LIFE – “The scientific data shows that our planet is being visited by other intelligences on a regular basis” • UFOs (Unconventional Flying Objects) deserve scientific study – “UFOs display technology that if understood, and used wisely, could benefit our planet and greatly advance all mankind.” John Schuessler MUFON International Director