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Sport Finance & Economics. February 19, 2014. S carcity. C onsumers have limited money to spend P roducers have limited resources to use for production Consumers and producers must decide how to use their limited resources to meet unlimited wants and needs. Price
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Sport Finance & Economics February 19, 2014
Scarcity • Consumers have limited money to spend • Producers have limited resources to use for production • Consumers and producers must decide how to use their limited resources to meet unlimited wants and needs.
Price • the amount that customers pay for products and services • Pricing • the process of establishing and communicating the value of goods and services to customers • Operating Expenses • all the costs associated with running your business • Markup • the amount that is added to the cost of an item to cover operating expenses and allow for a profit
Market Price • determined by laws of supply and demand • if not sufficient to cover costs and allow for a profit, the business will cease production of the product • Price Lines • distinct categories of merchandise based upon price, quality, and features • Geographic Pricing • allows pricing variations based upon geographic location
Volume pricing • when a supplier provides a lower price to a customer who buys a high volume of product • Promotional Pricing • offering customers an incentive to get them in the store • two-hour/ 50% off sale • Loss-Leader Pricing • the willingness to take a loss on the reduced prices of selected items in order to create more customer traffic • Special Event Promotion • associates a special sale with a major event
Rebates • coupons on products that customers can mail in for a refund • depends upon further action by the customer • Multiple-unit pricing • a volume based discount • group ticket sales • Trade-in allowance • giving a store your old product when purchasing a new product • usually results in a discount on the new product purchase • resale market needs to exist for the good traded in (ex. cars)
2014 Boston Cannons Season Ticket Packages 9-Game Package that includes: All 7 Cannons regular season home games The 2014 MLL All Star Game vs Team USA A home playoff game* Discount Pricing, through November 22nd Category A: $178 per seatCategory B: $151 per seatCategory C: $124 per seatSideline Club: $450 per seat Regular Pricing, beginning November 23rd Category A: $196 per seatCategory B: $169 per seatCategory C: $133 per seatSideline Club: $475 per seat
New for the 2014 Season, the Flex Pack includes ten (10) ticket vouchers that can be redeemed at any Cannons regular season home game.* The Flex Pack saves you time and money: vouchers offer more than 20% savings on game day ticket prices. Plus, you can skip the box office lines and redeem the vouchers at the Ticket Exchange Window.2014 Flex Pack Pricing:Category A: $220Category B: $190Category C: $145
2014 BOSTON CANNONS GROUP SALES For ANY group of 20+, the Cannons provide discounted tickets and a special welcome during the game over the PA, with your group name on the video board! Group Tickets (2014) Pricing