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Improving the user journey through design

Improving the user journey through design. Ian Polanowski ian.polanowski@hse.gov.uk. Introduction to health and safety statistics. The power of the persona.

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Improving the user journey through design

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  1. Improving the user journey through design Ian Polanowski ian.polanowski@hse.gov.uk

  2. Introduction to health and safety statistics

  3. The power of the persona • Inquiring Citizens – Search for the unbiased ‘truth’ about topics raised by the media and political parties. They want simply-worded, visually engaging summaries, charts and infographics. • Information Foragers – They look for data to make practical, strategic business decisions so want high level summaries, narratives and charts. They don’t know exactly what to search for, until they come to it. • Expert Analysts – They download data for their own statistical models to create bespoke datasets. They know exactly what they want and can be frustrated by not being able to find it quickly. They need reliable, high quality data to feel confident in their own analyses.

  4. The power of the persona • Inquiring Citizens – Search for the unbiased ‘truth’ about topics raised by the media and political parties. They want simply-worded, visually engaging summaries, charts and infographics. • Information Foragers – They look for data to make practical, strategic business decisions so want high level summaries, narratives and charts. They don’t know exactly what to search for, until they come to it. • Expert Analysts – They download data for their own statistical models to create bespoke datasets. They know exactly what they want and can be frustrated by not being able to find it quickly. They need reliable, high quality data to feel confident in their own analyses.

  5. The power of the persona • Inquiring Citizens – Search for the unbiased ‘truth’ about topics raised by the media and political parties. They want simply-worded, visually engaging summaries, charts and infographics. • Information Foragers – They look for data to make practical, strategic business decisions so want high level summaries, narratives and charts. They don’t know exactly what to search for, until they come to it. • Expert Analysts – They download data for their own statistical models to create bespoke datasets. They know exactly what they want and can be frustrated by not being able to find it quickly. They need reliable, high quality data to feel confident in their own analyses.

  6. Identifying areas for development

  7. Change Indicators

  8. Identifying areas for development

  9. Identifying areas for development

  10. Charting

  11. Identifying areas for development

  12. Anatomy of the redesign

  13. Anatomy of the redesign

  14. Anatomy of the redesign

  15. Anatomy of the redesign

  16. Making information shareable

  17. User experience

  18. Concluding thoughts • By building your design around the user you end up with a more effective and impactful product • That statistical storytelling is improved by focusing on one element at a time • Consider how your audience might use and share your content

  19. Thank you Ian Polanowski ian.polanowski@hse.gov.uk

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