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10%. WHY I ASK MY JOURNALISTS TO SPEND. WORK TIME INTERACTING WITH THE READERS. AUSTIN TEXAS, 2nd OF APRIL 2011. ESPEN EGIL HANSEN, EXECUTIVE EDITOR VG.NO, NORWAY. TWITTER : @EGHAN. Iceland one year ago. Can we help readers help each other ?.

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  1. 10% WHY I ASK MY JOURNALISTS TO SPEND WORK TIME INTERACTING WITH THE READERS AUSTIN TEXAS, 2nd OF APRIL 2011 ESPEN EGIL HANSEN, EXECUTIVE EDITOR VG.NO, NORWAY TWITTER: @EGHAN

  2. Icelandoneyearago

  3. Canwehelpreadershelpeachother?

  4. The Hitchhiker’s Central was built in 7 hours

  5. 5000 connections were made bringing tens of thousands of our readers home

  6. WE GAVE THEM THEY GAVE US News Information Pictures Videos • News • Information • Insight • Meetingpoints

  7. 10% BECAUSE… HELPING THEM HELPING EACH OTHER HELP US BEING RELEVANT

  8. Can readers improve editorialquality?

  9. Readers help us correct mistakes

  10. 17 000 typos reported Time Passed: Reported -> Fixed • Dramatic improvement in quality • 17 000 typos reported • No more complaints to the Editor-in-Chief Typos Per Day Since Launch Tommy.Jocumsen@vg.no

  11. 10% BECAUSE… THEY IMPROVE EDITORIAL QUALITY

  12. 72 hours live coveragewith reporters, newsroom, readers and experts in dialogue

  13. Whatch live, chatwith journalist Are you OK? PICTURES, VIDEOS?

  14. 10% BECAUSE… Dialogue makes a stronger impactthanonewaycommunication

  15. The swine flu - where do I get a shot?

  16. 10% BECAUSE… Collective intelligens works!

  17. VG Nett 3.0 Become part of the digital conversation VG Nett 1.0 Tells YOU VG Nett 2.0 Create content in dialog with readers MONOLOGUE DIALOGUE VIRAL BUZZ- Distribution and echo in the social networks ARENAS Blog posts Forums DIALOG Strengthen content Leads Corrections PARTICIPATION Voice Comment Protocol

  18. Journalism has to renew itself to maintain its relevance JOURNALISM Social media Traditional journalism 10%

  19. EDITORIAL PRODUCTS MUST BE A DAILY SUPER BOWL

  20. DOES IT WORK? 10% WORK TIME INTERACTING WITH THE READERS 76% OF ALL NORWEGIANS VISITED VG.NO IN FEBRUARY 87% VISITS HOMEPAGE ONLY 4% FROM GOOGLE 33% AVERAGE PROFIT MARGIN LAST FIVE YEARS

  21. 10% Day by day it’s getting harder to preserve my pessimism…… ESPEN.EGIL.HANSEN@VG.NO TWITTER: @EGHAN

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