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Julie MacManus MediaTel Group @ juliemacmanus 20 th March 2013

Social TV analytics A look at the new engagement metrics An overview of the social TV market and SecondSync analysis of Twitter conversations around TV programmes. What are the implications for both advertisers and the TV industry?. Julie MacManus MediaTel Group

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Julie MacManus MediaTel Group @ juliemacmanus 20 th March 2013

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  1. Social TV analytics A look at the new engagement metricsAn overview of the social TV market and SecondSync analysis of Twitter conversations around TV programmes. What are the implications for both advertisers and the TV industry? Julie MacManusMediaTel Group @juliemacmanus 20th March 2013

  2. Twitter & TV • 40%of all Twitter traffic around peak time is about TV • 6 millionUK Twitter users tweeted about TV (Jan – Oct 2012) • 60%of UK Twitter users use Twitter while watching TV Twitter UK Internal 2012: SecondSync 2012

  3. Connected Consumer / SecondSync 2013

  4. SecondSync 2012

  5. SecondSync 2012

  6. Freeview Made in Chelsea Advert

  7. #DancePonyDance

  8. Tweets mentioning John Lewis pre and post “The long wait” launch

  9. Average monthly users 2012 Twitter users age profile vs the population Twitter Facebook 2012 monthly averages: UKOM Nielsen/MediaTel UK Census 2011/UKOM Nielsen Dec 2012

  10. 54 million Facebook mentions of Super Bowl vs24 million tweets • 90% of brand conversations happen offline • 44% of people use social networks every week Facebook/Twitter UK Internal 2012: SecondSync 2012/Keller Fay/Nielsen

  11. Thank you Media Playground 2013 20th March – RBS London MediaTel Group UK @MediaTelCC

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