260 likes | 368 Views
Building New Markets for U.S. Peanuts. Peanut Industry Export Program. Managed by APC as it benefits all segments - shellers , growers, manufacturers, allied Funded partially by industry and partially by the USDA’s Market Access Promotion Program
E N D
Peanut Industry Export Program • Managed by APC as it benefits all segments - shellers, growers, manufacturers, allied • Funded partially by industry and partially by the USDA’s Market Access Promotion Program • Industry cash contributions total $348,000 (growers, $200,000; shellers, $110,000*, allied. $38,000) • In 2010, the peanut industry received $3.5m
Markets • Canada • Mexico • The European Union plus Norway and Switzerland • Japan
Activities to Assist Sales • Promotions with customers • Generic promotions to stimulate peanut consumption where practical • Trade shows • Reverse trade missions and customer visits
Record U.S. Peanut and Product Export Value $341.8 million in 2010 $341.8 million in 2010 Labels show values in $million, percentage shares of export value Source: U.S. Dept of Commerce Export data, Feb. 2011, Market Solutions LLC analysis
Top 20 U.S. Peanut & Product Export Markets, 2010 APC Target Products: Peanut kernels, inshell peanuts, peanut butter, blanched peanuts, snack peanuts. Calendar year data. Source: U.S. Department of Commerce data from GTIS, February, 2011. Market Solutions LLC analysis
246,000 mt of U.S. Peanut and Product Exports in 2010 Metric tons (mt) -10% +9% +24% -8% +1% Calendar year data Source: U.S. Department of Commerce data from GTIS, Market Solutions LLC analysis, February, 2011.
Peanut Kernels Account for 63% of Export Volume, But Only 53% of 2010 Export Value $341.8 million in 2010 246,000 mt in 2010 Figures in million dollars and metric tons (mt) Source: U.S. Department of Commerce data, Feb. 2011, Market Solutions LLC analysis
U.S. Peanut Kernel Exports 154,519 mt, down 10% in 2010 MT Source: U.S. Department of Commerce data Feb 2011 , Market Solutions LLC analysis
U.S. Inshell Peanut Exports 29,654 mt, up 9% in 2010 MT Source: U.S. Department of Commerce data from GTIS, Feb. 2011. Market Solutions LLC analysis
Top U.S. Blanched Peanut Export Markets 17 Countries Account for Almost All Exports MT Source: U.S. Department of Commerce data Feb 2011, Market Solutions LLC analysis.
Changing Importance of Markets to U.S. Exports $ U.S Source: U.S. Department of Commerce data, Feb 2011, Market Solutions LLC analysis
2010 U.S. Peanut Export Markets Source: U.S. export statistics, Feb. 2011, Market Solutions LLC analysis
U.S. Peanut Exports to Canada, 2002-2010 $ U.S. Source: U.S. Department of Commerce data, Feb 2011, Market Solutions LLC analysis
New Competition for Canada’s Kernel Imports Canada Peanut Kernel Imports, Total and U.S. Share, 1999-2010 Metric tons Source: Stats Canada Import data, Feb 2011, Market Solutions LLC analysis
Near Record U.S. Share of Canada’s Inshell Imports Canada Inshell Peanut Imports, Total and U.S Share, 1999-2010 Metric tons Source: Stats Canada data, Feb 2011, Market Solutions LLC analysis
U.S. Peanut Exports to Europe, 2002-2010 $ U.S. Source: U.S. Department of Commerce data, Feb 2011, Market Solutions LLC analysis
Composition of Europe 29 Imports in 2010 $769 million in 2010 598,500 mt in 2010 Figures in million dollars GTIS data excluding intra-EU trade. Feb. 2011, Market Solutions LLC analysis
U.S. Has 8% Share of Europe 29 Kernel Imports Europe 29 Peanut Kernel Imports, Total and U.S. Share, 1999-2010 Metric tons EU-27 excluding intra trade plus Norway and Switzerland Source: GTIS data, Feb 2011, Market Solutions LLC analysis
Competition for Europe 29 Kernel Imports Europe 29 Peanut Kernel Imports, By Origin, 1999-2010 Metric tons EU-27 excluding intra trade plus Norway and Switzerland Source: GTIS data, Feb 2011, Market Solutions LLC analysis
U.S,. Peanut Exports to Mexico, 2002-2010 $ U.S. Source: U.S. Department of Commerce data, Feb 2011, Market Solutions LLC analysis
U.S. Share of Mexico’s Kernel Imports Hits 57% Mexico Peanut Kernel Imports, Total and U.S. Share, 2004-2010 Metric tons Source: GTIS data, Feb 2011, Market Solutions LLC analysis
U.S. Peanut Exports to Japan, 2002-2010 $ U.S. Source: U.S. Department of Commerce data, Feb 2011, Market Solutions LLC analysis
U.S. Share Captures 26% of Japan’s Kernel Imports Japanese Peanut Kernel Imports, Total and U.S. Share, 1999-2010 Metric tons Source: GTIS data, Feb 2011, Market Solutions LLC analysis
U.S. Domestic Demand Strengthened in late 2010 000 lbs Shelled peanuts converted to raw basis Source: USDA, Peanut Stocks & Processing, January 2011 and earlier, Market Solutions LLC analysis
Recommendations by UES Subcommittee Keep working in existing markets Continue to look for new opportunities