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Beginning Social Media. Wendy Richardson Bluestate Consulting Services. Agenda . Intro Facebook Facebook set-up walk-through Intro Twitter Twitter walk-through Developing an overall strategy for social media Getting fans on the site Using the sites to drive traffic to their business
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Beginning Social Media Wendy Richardson Bluestate Consulting Services
Agenda • Intro Facebook • Facebook set-up walk-through • Intro Twitter • Twitter walk-through • Developing an overall strategy for social media • Getting fans on the site • Using the sites to drive traffic to their business • Incorporating the sites into other marketing/promotion
How Social Media is Different Website Social Media • Heavy on design • Static • Leads to sale • Reference • Pull marketing • Active word of mouth • Heavy on content • Changing • Leads to a signup • Engagement • Push marketing • Passive word of mouth
How do you plan to interact? Pro Con • Maximum interaction (links, photos, videos) • Users provide some content • More credibility • Cannot Control • Spam
Do you already have a Page? • Once you find your business's place, click the link at the bottom left of that says "Is this your business?" • You will be directed to a claiming flow. We will ask you to verify that you are the owner through a phone verification process, or you may be asked for document verification. • If your claim is confirmed, you will be able to admin your business's place on Facebook.
Twitter • One email per account • bluestateconsult+2@gmail.com
Developing an overall strategy • Getting fans on the site • Collecting information • Put Facebook and Twitter on everything!
Developing an overall strategy • Using the sites to drive traffic to their business • Content, content, content
Developing an overall strategy • Managing the time commitment
Where to get more info • Mashable.com • @GuyKawasaki • smartblogs.com/socialmedia • lifehacker.com • onstartups.com • Bluestatebiz.wordpress.com
Questions? Wendy Richardson bluestateconsult@gmail.com bluestatebiz.wordpress.com (586) 216-5799