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Cost vs. Differentiation. Competitive Advantage vs. Competitive Strategy. Classic Positioning View vs. The Resource-Based View of the Firm. Mintzberg’s Four Scope Strategies. Live case 5.1 Tesco. Live case 5.2 Tele2. Live case 5.3 Mother’s Preference. Live case 5.3 Mother’s Preference.
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Classic Positioning View vs. The Resource-Based View of the Firm
Live case 5.1 Tesco
Live case 5.2 Tele2
Live case 5.3 Mother’s Preference
Live case 5.3 Mother’s Preference
Live case 5.4 Taytos
Live case 5.5 IBB
Live case 5.6 InBev
Live case 5.7 World Cities