WHAT YOU SHOULD EXPECT

1. WHAT YOU SHOULD EXPECT OR WHAT CLIENTS EXPECT

2. Things I wish I’d known…Before I went out into real world. • "My philosophy is that not only are you responsible for your life, but doing the best at this moment puts you in the best place for the next moment." Oprah Winfrey (1954 - ), TV host and producer, publisher, philanthropist WHAT YOU SHOULD EXPECT

3. Things I wish I’d known…Before I went out into real world. • “Marriage is the alliance of two people, one of whom never remembers birthdays and the other who never forgets them.” Ogden Nash • “ Don’t marry the person you think you can live with; marry only the individual you feel you can’t live without.” James Dobson WHAT YOU SHOULD EXPECT

4. Things I wish I’d known…Before I went out into real world. • The five most essential words in any relationship: “I apologize.” and “You are right.” • “Make your work play and your play work.” WHAT YOU SHOULD EXPECT

5. Things I wish I’d known…Before I went out into real world. • Ways People Want to be recognized: • A Bonus • Increased compensation • Personal thank you • Increased responsibility • A Promotion • E-mail from superior • Recognition at company event • Time off • Phone call from superior WHAT YOU SHOULD EXPECT

6. Things I wish I’d known…Before I went out into real world. REMOTE CONTROL(ri-moht kon-trohl) n. • Female.... A device for changing from one TV channel to another. • Male.... A device for scanning through all 375 channels every 5 minutes. WHAT YOU SHOULD EXPECT

7. Things I wish I’d known…Before I went out into real world. “I'm a great believer in luck, and I find the harder I work, the more I have of it.” • Thomas Jefferson (1743-1826)3rd President of the United Statesprincipal author of the Declaration of Independence WHAT YOU SHOULD EXPECT

8. Things I wish I’d known…Before I went out into real world. • Collaborate on new, creative solutions. • “The power of win-win thinking” • “Find your voice and inspire others to find theirs.” The 8th Habit, Stephen R. Covey • When you are willing to suspend your own interests long enough to understand what the other person wants most. WHAT YOU SHOULD EXPECT

9. Things I wish I’d known…Before I went out into real world. • “You need to find ‘your people,’ the earlier in your career the better. No job is ideal without the presence of shared sensibilities.” Jack Welch: Winning WHAT YOU SHOULD EXPECT

10. Things I wish I’d known…Before I went out into real world. “I don’t know.” • These words have gone out of fashion at work. • Using it would immediately increase the level of trust in our workplaces. WHAT YOU SHOULD EXPECT

11. Things I wish I’d known…Before I went out into real world. • Any and all compliments can be handled by simply saying “Why, thank you.” • Never give yourself or anyone a haircut, after drinking. WHAT YOU SHOULD EXPECT

12. Things I wish I’d known…Before I went out into real world. • Improving a marriage or relationship. • 4A’s: • Attention • Appreciation • Affection • Attraction WHAT YOU SHOULD EXPECT

13. Things I wish I’d known…Before I went out into real world. • In life, some people are working backstage, some playing in the orchestra, some are on stage and some are in the audience to applaud. • Know who you are and where you are going. • Do it with every fiber of your being. WHAT YOU SHOULD EXPECT

14. Things I wish I’d known…Before I went out into real world. • "The only thing I can do is out service my clients because they can buy what we sell from anyone." WHAT YOU SHOULD EXPECT

15. Things I wish I’d known…Before I went out into real world. • The best lesson ever taught me was that in order to be successful in business, you have to possess a sense of urgency. WHAT YOU SHOULD EXPECT

16. Things I wish I’d known…Before I went out into real world. Tips for anyone wanting to get into marketing, advertising, media or promotion: • Listen more than you talk. That’s true in life, but especially in marketing, advertising with agencies and with clients. WHAT YOU SHOULD EXPECT

17. Things I wish I’d known…Before I went out into real world. • You need only two tools. • WD-40 and duct tape. If it doesn’t move and it should, use…and if moves and shouldn’t, use… WHAT YOU SHOULD EXPECT

18. Things I wish I’d Known…Before I went out into real world. • Good advice from someone’s mother: “Go! You might meet someone.” WHAT YOU SHOULD EXPECT

19. Things I wish I’d Known…Before I went out into real world. • "I want to be thoroughly used up when I die, for the harder I work the more I live." George Bernard Shaw (1856-1950) WHAT YOU SHOULD EXPECT

20. Things I wish I’d Known…Before I went out into real world. • “Even if you are on the right track, you’ll get run over if you just sit there.” Will Rogers, American Humorist WHAT YOU SHOULD EXPECT

21. Things I wish I’d Known…Before I went out into real world. • “Die as young as possible at a very old age.” a former race car driver, Oscar Koveleski WHAT YOU SHOULD EXPECT

22. Things I wish I’d Known…Before I went out into real world. • Buy summer equipment in the winter. Summer will come. • Rich people plan for generations. Poor people plan for Saturday night. WHAT YOU SHOULD EXPECT

23. Things I wish I’d Known…Before I went out into real world. Safety Tip from Tae Kwon Do: • The elbow is the strongest point on your body. If you are close enough to use it, do! WHAT YOU SHOULD EXPECT

24. Things I wish I’d Known…Before I went out into real world. • If a robber asks for your wallet or purse, DON’T HAND IT TO HIM. Toss it away from you...chances are he’s more interested in it than you and he will go for the wallet. Run in the other direction! WHAT YOU SHOULD EXPECT

25. Things I wish I’d Known…Before I went out into real world. • “Work is good, especially if you love what you are doing.” WHAT YOU SHOULD EXPECT

26. Things I wish I’d Known…Before I went out into real world. • Almost everyone seems normal…until you get to know them. WHAT YOU SHOULD EXPECT

27. Things I wish I’d Known…Before I went out into real world. • Beware of little expenses. A small leak will sink a great ship. Benjamin Franklin WHAT YOU SHOULD EXPECT

28. Things I wish I’d Known…Before I went out into real world. • The real world… • The Client world... • The agency world... • Thoughts on what to expect and deliver. WHAT YOU SHOULD EXPECT

29. What you should expect • 1. Offer fair pricing. WHAT YOU SHOULD EXPECT

30. What you should expect • 2. Don’t cancel appointments in a row. WHAT YOU SHOULD EXPECT

31. What you should expect • 3. Quality. Time. Money. WHAT YOU SHOULD EXPECT

32. What you should expect • 4. Don’t screw up. WHAT YOU SHOULD EXPECT

33. What you should expect • 5. Be a Problem Solver. WHAT YOU SHOULD EXPECT

34. What you should expect • 6. Promptly provide estimates and reports. WHAT YOU SHOULD EXPECT

35. What you should expect • 7. Know the Client’s business. “It’s only creative*, if it sells or saves money.” *Every position can be creative. WHAT YOU SHOULD EXPECT

36. What you should expect • 8. Know the assistants and staffs. WHAT YOU SHOULD EXPECT

37. What you should expect • 9. Come up with ideas. WHAT YOU SHOULD EXPECT

38. What you should expect • 10. Be Prepared. WHAT YOU SHOULD EXPECT

39. What you should expect • 11. Be Patient. WHAT YOU SHOULD EXPECT

40. What you should expect • 12. Find out what the client needs. WHAT YOU SHOULD EXPECT

41. What you should expect • 13. Bill accurately and On-Time. WHAT YOU SHOULD EXPECT

42. What you should expect • 14. Develop Friendships. WHAT YOU SHOULD EXPECT

43. What you should expect • 15. Foster Team Exposure. WHAT YOU SHOULD EXPECT

44. What you should expect • 16. Service Out of town Clients. WHAT YOU SHOULD EXPECT

45. What you should expect • 17. Be Loyal. WHAT YOU SHOULD EXPECT

46. What you should expect • 18. Under-Promise. Over-Deliver. Nothing destroys trust faster than breaking promises. WHAT YOU SHOULD EXPECT

47. What you should expect • 19. Make Deposits. WHAT YOU SHOULD EXPECT

48. Things I wish I’d known…Before I went out into real world. • “It really works as an old-fashioned chit system (On Work-Life balance). • People with great performance accumulation chits, which can be traded in for flexibility. The more you have, the greater your opportunity to work when and where and how you want.” Jack Welch: Winning WHAT YOU SHOULD EXPECT

49. What you should expect • 20. Do good work at a good price. WHAT YOU SHOULD EXPECT

50. What you should expect “The important thing is not to stop questioning.” Albert Einstein 1879-1955, German Physicist WHAT YOU SHOULD EXPECT